Watch this short tutorial on the three no BS things you must continually do to grow your business.
- Will targeted Facebook ads bring in new memberships or subscriptions?
- How about creative outdoor advertising?
- Maybe collaborating with micro-influencers?
- Partnering with other neighboring businesses?
- Try a refer a friend email campaign with a promotional offer for each friend who signs up? Should we invest in a new service, like a juice bar?
- A direct mailer with a big seasonal discount?
If you are launching a new gym, health club, day spa or healthy destination retreat, check out these marketing strategies at FitSmallBusiness.com that are specific to the health and fitness industry that will give you an edge over your competition.
From embracing the newest in technology to automate your marketing efforts – to creating standout treatments and programs that offer results and make headline news, these tips are guaranteed to help you boost brand awareness and sales.
FitSmallBusiness has established extensive networks of industry experts who bring years of experience and a variety of perspectives to every subject imaginable for startups in health and fitness.
In May of this year Instagram officially announced it’s new business tools, making it easier for startups to pay to reach their target audience.
Before you start buying Instagram ads, be sure to watch this quick and super helpful tutorial on how to get your business started on Instagram.
I am in the process of filming a full series on how to grow your fans, followers and customers on Instagram and as soon as it is ready, I will add it to ThePRPlaybook.com
In the meantime, I thought I would share this first lecture with you so you can develop a great profile, bio, content and hashtag strategy.
If you have any questions, please comment on the video on my YouTube channel. I look forward to hearing from you.
Watch for tips on how to collaborate with fitness editors, media and influencers. . .
When you need to get the word out about your new fitness class, gym, yoga studio or wellness workshop, the fastest way to connect with customers and clients is through influencers and media. Sign up for ThePRPlaybook.com for more real life lessons on how to build your fitness, health, wellness and nutrition startup.
In this video I show you how to get started, how to find the writers, bloggers and journalists most likely to collaborate with you and report on your launch and how to connect via email and social media.
It’s been just a few weeks and I have already connected the brand with The NY Daily News, Cosmopolitan Magazine, The NY Post, US News & World Report, Well & Good NYC and TimeOut NY.
What is H.I.I.P. HYPE?
A new fitness experience in New York, created by artist and personal trainer, Sayco Williams, H.I.I.P. HYPE stands for High Intensity Interval Painting. Many exercise and fitness enthusiasts are familiar with high intensity interval training, where someone performs a given exercise for a short interval followed by a rest interval; it’s a very effective and very efficient means of training that can produce impressive results.
Sweat it Out, Brush it Off
H.I.I.P. HYPE puts a brand new spin on this popular style of training by incorporating acrylic painting on canvas into rest periods, allowing participants to express their creativity in a pressure-free group setting.
An Exercise in Creative Self-Expression
No prior painting experience is required; many participants have never painted before. And while some brief and general instructions are given during the warm-up, the goal is unhindered expression; to flow with whatever comes out.
Fun Fitness for All
The exercise portion is all done with bodyweight exercises, meaning minimal equipment requirements and participants of any fitness level can be happily accommodated.
With Brain Boosting Benefits
This combination of physical activity and creative stimulation leads to an amplified mind-body connection, and is a perfect remedy for the hyper-connected, permanently-stressed culture that permeates the world today. A study in the journal Frontiers in Human Neuroscience shows that regular exercisers do better on tests of creativity than their more sedentary peers. Everyone benefits from disconnecting on a regular basis, and taking a HH class is an exhilarating way to reap that benefit and get a great workout in as well.
H.I.I.P Hype classes are also great for people who have become bored with their traditional fitness routine — it’s unlike any other fitness class out there.
Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.
In this video, I quickly move through the top 20 questions on every media influencer’s mind.
The Top Three Questions on every writer’s mind. . .
- What makes your story newsworthy right now? Why is it so timely?
- What problem does it solve? And, is it a big problem?
- Will readers and viewers want to share your story?
If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.
You’re clients are out there. Now get out there and meet them.
Just like everything in life, things are easier when you break them down into phases. Here is a summary of phase two of marketing your own fitness, health or wellness business along with links to help keep your strategy as simple and effective as possible. Click here if you need to watch phase one first.
Some links to help you grow –
If you are feeling like you are on social media “overload” and need a smarter way to start marketing your fitness brand, watch these beginner tips. I call this phase one of marketing and this advice can apply to any business in health and wellness.
Make money while you sleep? While it sounds to good to be true, it really isn’t. The fact is, a personal trainer can only make a finite amount of income training clients one-on-one. How about scaling that to help thousands of people all over the world get fit and healthy? In this short video, which is a part of my branding, marketing and public relations series for FitnessMentors, I share ideas about how to grow your fitness empire, the importance of planning your social media activities and how to differentiate yourself from the rest of the fitness world.
Links include –
Jillian Michaels inspiration for fitness brands Sweat Inc.
Why a simple marketing outline and calendar will work in the beginning even though there are so many new marketing tools to help you too.
A simple solution called Evernote to keep you organized.
I’m curious, do you have a fitness brand your launching? Share it below!