Helping Health, Beauty, Fashion & Fitness Brands Grow Their Businesses

Beauty pr, Brand Awareness, business, Clients, digital content strategy, Fashion Marketing, fashion PR, Fitness, Fitness Marketing, instagram, instagram insight, media relations, Public Relations, social networking
As a business marketing coach, I specialize in helping people who are creating and building anything that makes you look and feel great. This includes designers, doctors, trainers, and formulators in health, fashion, fitness and beauty.
Today I will be interviewed by Tyler Wagner on The Business Blast podcast.  He’s received over 130 five star reviews and after listening to his profiles, I highly recommend adding him to your list of business growth gurus.
Working with Wellness Professionals
adam perlman
Health & Wellness Clients
Most recently, I have been working with Duke University’s Dr. Adam Perlman. He is a doctor of functional medicine based out of Charleston, SC and now moving over to Mayo Clinic. I built his website (WordPress) and a series of 28 videos to kick off his blog on alternative therapies in health and wellness and a new type of health & fitness concept that he helped build called Synchronicity. This project had me reaching out to influencers in nutrition, fitness, meditation, yoga, cryotherapy and flotation tanks for collaborations with Dr. Perlman. I did all of the leg work and production and collaborated with Travis and Aja on video and graphics.
soon skincare
Starting Up with Skincare
I just finished a project helping launch @soonkskincare a new Korean skincare brand with a smaller marketing budget. I helped the team by reaching out to vanity media (Elle, Harper’s Bazaar, Vogue, etc) and at the same time micro bloggers in the beauty space on Instagram. I wrote the pitches, DM’d the bloggers and connected them with skincare enthusiasts around the world. This led to Soon Skincare getting noticed by Nordstroms for a holiday pop up.
Orseund Iris.png
New Fashion Frontiers
Day-to-day I help run the business side of things with the designer of Orseund Iris, an emerging fashion brand. We just launched on Net A Porter this past November and I am happy to say we are into our second buy from them and Bella, Beyonce and Kim are still asking for styles, so we remain humble and continue to create beautiful apparel and accessories for women around the world.
Fitness Mentors.png
 
Fitness on Instagram
I am in the midst of creating a guide to getting started on Instagram as a fitness brand guide. This will be a lead generation tool for Fitness Mentors, a study guide site for personal trainers trying to pass the very difficult NASM tests.  The guide will include how to develop fitness tutorials that are helpful, useful and valuable to followers, unique hashtag strategies to broaden audience and target new followers along with collaborating with others trainers to build a community of loyalists.
undisputed origin
Emotional Intelligence
I have a passion project that I am working on and it is
It is a website devoted to self-awareness and emotional intelligence. I write each morning about something I am learning about myself and others. I pair each essay with beautiful artwork and credit the artist and post to Instagram. I am devoted to learning each day and read a wide variety of books which I also recommend on the site. I spend equal amount of time writing as I do reading and following other sites on the topic of mindfulness and self-improvement. I believe this practice is important for any business to build brand awareness. Your work can be great but it must be discovered by others.

How do you market your health club or spa?

Fit Small Business, Fitness, Fitness Marketing, Public Relations, spa marketing, start up marketing, Start up Success

If you are launching a new gym, health club, day spa or healthy destination retreat, check out these marketing strategies at FitSmallBusiness.com that are specific to the health and fitness industry that will give you an edge over your competition.

From embracing the newest in technology to automate your marketing efforts – to creating standout treatments and programs that offer results and make headline news, these tips are guaranteed to help you boost brand awareness and sales.

FitSmallBusiness has established extensive networks of industry experts who bring years of experience and a variety of perspectives to every subject imaginable for startups in health and fitness.

The PR Playbook: Fitness Media Coverage for Your Health Brand

Brand Awareness, digital content strategy, Digital Newsroom, Earned Media, editorial know how, Fitness, Fitness Marketing, How do do your own PR, Marketing in the Moment, media relations, press coverage, Public Relations

Watch for tips on how to collaborate with fitness editors, media and influencers. . .

 

When you need to get the word out about your new fitness class, gym, yoga studio or wellness workshop, the fastest way to connect with customers and clients is through influencers and media.  Sign up for ThePRPlaybook.com for more real life lessons on how to build your fitness, health, wellness and nutrition startup.

In this video I show you how to get started, how to find the writers, bloggers and journalists most likely to collaborate with you and report on your launch and how to connect via email and social media.

It’s been just a few weeks and I have already connected the brand with The NY Daily News, Cosmopolitan Magazine, The NY Post, US News & World Report, Well & Good NYC and TimeOut NY.

Time Out NY

timeout-ny

Check out more coverage here NY Daily News and here US News & World Report

hiip-hype-9-exercise

What is H.I.I.P. HYPE?

A new fitness experience in New York, created by artist and personal trainer, Sayco Williams, H.I.I.P. HYPE stands for High Intensity Interval Painting. Many exercise and fitness enthusiasts are familiar with high intensity interval training, where someone performs a given exercise for a short interval followed by a rest interval; it’s a very effective and very efficient means of training that can produce impressive results.

Sweat it Out, Brush it Off

H.I.I.P. HYPE puts a brand new spin on this popular style of training by incorporating acrylic painting on canvas into rest periods, allowing participants to express their creativity in a pressure-free group setting.

An Exercise in Creative Self-Expression

No prior painting experience is required; many participants have never painted before. And while some brief and general instructions are given during the warm-up, the goal is unhindered expression; to flow with whatever comes out.

Fun Fitness for All

The exercise portion is all done with bodyweight exercises, meaning minimal equipment requirements and participants of any fitness level can be happily accommodated.

With Brain Boosting Benefits

This combination of physical activity and creative stimulation leads to an amplified mind-body connection, and is a perfect remedy for the hyper-connected, permanently-stressed culture that permeates the world today. A study in the journal Frontiers in Human Neuroscience shows that regular exercisers do better on tests of creativity than their more sedentary peers. Everyone benefits from disconnecting on a regular basis, and taking a HH class is an exhilarating way to reap that benefit and get a great workout in as well.

H.I.I.P Hype classes are also great for people who have become bored with their traditional fitness routine — it’s unlike any other fitness class out there.

Simplifying the Process of Marketing

Content strategy, Fitness, Fitness Marketing, How do do your own PR, marketing muscle, marketing rituals

Just like everything in life, things are easier when you break them down into phases. Here is a summary of phase two of marketing your own fitness, health or wellness business along with links to help keep your strategy as simple and effective as possible. Click here if you need to watch phase one first.

Some links to help you grow –

My PT Hub Personal Trainer Software
Zoho operating system and customer relationship management
Nimble
Social sales and client relationship management system
Insightly
A client relationship and project management tool
MailChimp

 

Making Money While You Sleep in the Fitness Biz

Brand Awareness, Content management, Fitness, Fitness Marketing, marketing muscle, marketing plans, Uncatergorized

Make money while you sleep? While it sounds to good to be true, it really isn’t. The fact is, a personal trainer can only make a finite amount of income training clients one-on-one. How about scaling that to help thousands of people all over the world get fit and healthy? In this short video, which is a part of my branding, marketing and public relations series for FitnessMentors, I share ideas about how to grow your fitness empire, the importance of planning your social media activities and how to differentiate yourself from the rest of the fitness world.

Links include –

Scale your fitness business with video courses on Teachable
or UStream.

Jillian Michaels inspiration for fitness brands Sweat Inc.

Why a simple marketing outline and calendar will work in the beginning even though there are so many new marketing tools to help you too.

A simple solution called Evernote to keep you organized.

I’m curious, do you have a fitness brand your launching? Share it below!

 

Finding Customers and Building Communities

brand publishing, Collaborative Consumption, Communications, Content management, Content strategy, Fitness, marketing muscle, online marketing, Social Content Management, social media marketing, social networking, Social Relations Specialists

As a marketing and PR professional, one of the most popular questions that I get asked is. . . “How do I attract new customers and build a community around my brand?” This is a big one, especially for start ups and for traditional brands trying to navigate the world of social media.

As customer communities permeate the walls of traditional business, they have urged brands to include the voice of customers into their operations, strategies and product development. Don’t have anything to share? Begin by listening and sharing posts and relevant information by thought leader’s in your industry.

What else can you do to lure them in?

Identify your core customers and find out where they are sharing on social. Beauty, fitness and fashion can be found on Instagram while health and nutrition on Twitter and Instagram.  You don’t need to be everywhere, you just need to find out where your customers are having relevant conversations. Here are the 21 most important social media platforms worldwide.

Keys to Success

Determine your customer and community’s needs while keeping information short & sweet, listening closely and answering and asking questions for improved engagement.

Shortcuts to help you. . .

Find out who is already talking about you online.

Start a conversation in real time with Spot.IM

How big brands create experiences that customers love.

What Works

Inbound marketing via a dedicated blog, social media posts, landing pages and email notifications have been working well for attracting new customers. You just have to do it consistently.

Follow the Leaders

Take a look at how Adobe, a brand that has one of the largest online communities does it and Bank of America’s online small business community.

Online communities serve a variety of business goals, such as providing service and support, fostering innovation, and building brand equity.

More Community Building Tips

  • Produce and share useful content – ie. how to articles, tip sheets and reviews.
  • Prominently display your social media icons on your website, blog, email and printed material.
  • Repost your followers’ content and interactions with your brand.
  • Share promotions and brand engagement in charitable work.
  • More tips for building an online community from Inc. Magazine.

I hope you found this post useful and I invite you to share your questions with me in the comments below or via email m.johnson@themarketcouncil and on Twitter @marketcouncil