If you are launching a new gym, health club, day spa or healthy destination retreat, check out these marketing strategies at FitSmallBusiness.com that are specific to the health and fitness industry that will give you an edge over your competition.
From embracing the newest in technology to automate your marketing efforts – to creating standout treatments and programs that offer results and make headline news, these tips are guaranteed to help you boost brand awareness and sales.
FitSmallBusiness has established extensive networks of industry experts who bring years of experience and a variety of perspectives to every subject imaginable for startups in health and fitness.
Watch for tips on how to collaborate with fitness editors, media and influencers. . .
When you need to get the word out about your new fitness class, gym, yoga studio or wellness workshop, the fastest way to connect with customers and clients is through influencers and media. Sign up for ThePRPlaybook.com for more real life lessons on how to build your fitness, health, wellness and nutrition startup.
In this video I show you how to get started, how to find the writers, bloggers and journalists most likely to collaborate with you and report on your launch and how to connect via email and social media.
It’s been just a few weeks and I have already connected the brand with The NY Daily News, Cosmopolitan Magazine, The NY Post, US News & World Report, Well & Good NYC and TimeOut NY.
What is H.I.I.P. HYPE?
A new fitness experience in New York, created by artist and personal trainer, Sayco Williams, H.I.I.P. HYPE stands for High Intensity Interval Painting. Many exercise and fitness enthusiasts are familiar with high intensity interval training, where someone performs a given exercise for a short interval followed by a rest interval; it’s a very effective and very efficient means of training that can produce impressive results.
Sweat it Out, Brush it Off
H.I.I.P. HYPE puts a brand new spin on this popular style of training by incorporating acrylic painting on canvas into rest periods, allowing participants to express their creativity in a pressure-free group setting.
An Exercise in Creative Self-Expression
No prior painting experience is required; many participants have never painted before. And while some brief and general instructions are given during the warm-up, the goal is unhindered expression; to flow with whatever comes out.
Fun Fitness for All
The exercise portion is all done with bodyweight exercises, meaning minimal equipment requirements and participants of any fitness level can be happily accommodated.
With Brain Boosting Benefits
This combination of physical activity and creative stimulation leads to an amplified mind-body connection, and is a perfect remedy for the hyper-connected, permanently-stressed culture that permeates the world today. A study in the journal Frontiers in Human Neuroscience shows that regular exercisers do better on tests of creativity than their more sedentary peers. Everyone benefits from disconnecting on a regular basis, and taking a HH class is an exhilarating way to reap that benefit and get a great workout in as well.
H.I.I.P Hype classes are also great for people who have become bored with their traditional fitness routine — it’s unlike any other fitness class out there.
You’re clients are out there. Now get out there and meet them.
Just like everything in life, things are easier when you break them down into phases. Here is a summary of phase two of marketing your own fitness, health or wellness business along with links to help keep your strategy as simple and effective as possible. Click here if you need to watch phase one first.
Some links to help you grow –
Make money while you sleep? While it sounds to good to be true, it really isn’t. The fact is, a personal trainer can only make a finite amount of income training clients one-on-one. How about scaling that to help thousands of people all over the world get fit and healthy? In this short video, which is a part of my branding, marketing and public relations series for FitnessMentors, I share ideas about how to grow your fitness empire, the importance of planning your social media activities and how to differentiate yourself from the rest of the fitness world.
Links include –
Jillian Michaels inspiration for fitness brands Sweat Inc.
Why a simple marketing outline and calendar will work in the beginning even though there are so many new marketing tools to help you too.
A simple solution called Evernote to keep you organized.
I’m curious, do you have a fitness brand your launching? Share it below!
As a marketing and PR professional, one of the most popular questions that I get asked is. . . “How do I attract new customers and build a community around my brand?” This is a big one, especially for start ups and for traditional brands trying to navigate the world of social media.
As customer communities permeate the walls of traditional business, they have urged brands to include the voice of customers into their operations, strategies and product development. Don’t have anything to share? Begin by listening and sharing posts and relevant information by thought leader’s in your industry.
What else can you do to lure them in?
Identify your core customers and find out where they are sharing on social. Beauty, fitness and fashion can be found on Instagram while health and nutrition on Twitter and Instagram. You don’t need to be everywhere, you just need to find out where your customers are having relevant conversations. Here are the 21 most important social media platforms worldwide.
Keys to Success
Determine your customer and community’s needs while keeping information short & sweet, listening closely and answering and asking questions for improved engagement.
Shortcuts to help you. . .
Find out who is already talking about you online.
Start a conversation in real time with Spot.IM
How big brands create experiences that customers love.
Inbound marketing via a dedicated blog, social media posts, landing pages and email notifications have been working well for attracting new customers. You just have to do it consistently.
Follow the Leaders
Online communities serve a variety of business goals, such as providing service and support, fostering innovation, and building brand equity.
More Community Building Tips
- Produce and share useful content – ie. how to articles, tip sheets and reviews.
- Prominently display your social media icons on your website, blog, email and printed material.
- Repost your followers’ content and interactions with your brand.
- Share promotions and brand engagement in charitable work.
- More tips for building an online community from Inc. Magazine.
I hope you found this post useful and I invite you to share your questions with me in the comments below or via email m.johnson@themarketcouncil and on Twitter @marketcouncil