Instagram Basics for Business. A Tutorial

Brand Awareness, Digital Newsroom, Fitness Marketing, future of marketing, growth hacking, instagram, instagram insight, Instagram marketing, marketing on smart phones, Marketing Technology

In May of this year Instagram officially announced it’s new business tools, making it easier for startups to pay to reach their target audience.

Before you start buying Instagram ads, be sure to watch this quick and super helpful tutorial on how to get your business started on Instagram.

I am in the process of filming a full series on how to grow your fans, followers and customers on Instagram and as soon as it is ready, I will add it to  ThePRPlaybook.com

In the meantime, I thought I would share this first lecture with you so you can develop a great profile, bio, content and hashtag strategy.

If you have any questions, please comment on the video on my YouTube channel. I look forward to hearing from you.

How to Start Marketing Your Fitness Business

Fitness Marketing, marketing on smart phones, Uncatergorized

If you are feeling like you are on social media “overload” and need a smarter way to start marketing your fitness brand, watch these beginner tips. I call this phase one of marketing and this advice can apply to any business in health and wellness.

Marketing on Mobile

advertising on smartphones, branding on mobile phones, marketing on smart phones, mobile marketing, mobile marketing campaigns

mindset-wherepplcheckAs the world goes mobile, so must brands. Consumers are using their phones to discover new products, places and services every day and real time marketing campaigns are helping brands strengthen their relationships by reaching consumers when they are most likely ready to purchase their product.

Consider some recent stats –¬†

Americans are checking their phones as much as 150 times a day and spending more time on their phones and tablets then they are watching television (197 minutes vs 147 minutes). The stats are growing. 60% of US adults who are online use at least 2 devices every day.

Mobile marketing needs to be integrated into your overall marketing strategy. How do you get in that little gem of a box? Into the hands of potential customers? Align your mobile strategy with brand goals while taking advantage of the opportunity to connect 24/7 with your customers. Think mobile payments like Starbucks; Target gift cards; Facebook credits; restaurant gift certificates; texts to enter event contests like Coca Cola’s musical festivals; downloading discounts like those from The Gap. . . you get the idea.

People spend an average of 3.28 hours on their mobile devices daily. They send and receive text messages, access the internet, send and receive email, download apps, get recommendations (where to eat, sleep, or get their hair cut and colored), listen to music, video chat and check in to a favorite location.

That means more Instagram activity for you Etsy folks and more Facebook promotions for those with great dining experiences. Event campaigns, cross channel engagement tactics and loyalty programs are a must do on mobile. Brand marketers need to understand how their target audience uses their phone.

Read on for more at on mobile marketing.