Social Media Short Cuts

instagram, marketing plans, Marketing Strategy, social media, Uncatergorized

For most seasoned professionals, unless it’s a personal account, social media is just a hassle. A big time suck.  They know they must have an “online presence” but in secrecy they don’t really care if they have one or not. They just want clients and customers.  

So they post and publish because they must, not because they enjoy it or want to.  And that inevitably leads to the desire for short cuts. Who doesn’t love a short cut really?  I am all for reducing time, energy and resources whenever I can. 

But, there is a problem with this shoddy approach to managing your professional social media. Basically potential customers and clients can see you don’t care.  People can see it and smell it from miles away and you know what else, it takes up so much space on what could be a great online experience. There are so many ‘same as‘/’me too‘ blogs, articles, tweets and videos spread throughout the web, taking up so much real estate. Pure clutter and typically never creative. And this type of “content” never gets any engagement.

Short Cuts Lead To No Where 

I have a remarkable client who is an author, business strategist and personal development coach. He’s bright, enthusiastic and very ambitious. I am helping him launch a brilliant new book that he wrote about how to go from idea to reality with your new business or brand without a marketing degree. Okay, so actually, I wrote the book for him, but he paid me and it’s his.

Along with writing the book, I created a marketing plan to launch it. The plan is packed with everything he needs to do, from book signings to podcasts to blog content, influencer outreach and ways to propel the book into an online learning experience so he can make additional money off the concept. I outlined the book in a way that would make it easy for him to do everything step-by-step.

Now he and I are truly fond of each other but we have also argued a lot. That is until recently when he finally admitted I was right.

So, what did we argue about? We argued about the fact that he wasn’t bothering to follow the marketing plan that I created for him. The plan to launch the book.

He didn’t say it, but I know what he was thinking . . .this is too much work, I want/need an easier way.  There must be a short cut – especially with social media.

You see, he thought the plan was overwhelming and you know what, launching anything is overwhelming. The fact is, whether you are finally offering your consulting services on line, launching a new book or starting a fashion or food business, it is a huge amount of work. And, it typically takes years to build momentum and brand awareness.  Everyone thinks it’s so easy.

So we argued about how he wanted to start with Facebook ads first. Bad idea! Especially when you have 100 likes on your page and a few measly posts with 0 engagement.  It’s much smarter to build a fan base, post witty and interesting videos every day and then boost a popular post with a few bucks.  At least you know it got some traction without dollars behind it.  Do the same thing on Instagram.

Take Smart Cuts, Not Short Cuts

So you just can’t rifle your way through social media and expect results. Yeah, there are no short cuts, but you can take smart cuts. You can develop a more thoughtful approach to social media with the limited amount of time that you have in your day.

One of my favorites smart cuts is to listen to your clients and customers.

You know the same old questions your clients ask you about in real life? Write individual blog posts about your answers to those questions. 1. You know the answer 2. These are popular questions. Popular questions get more attention.

If you need help with a marketing strategy or plan, please reach out at hello@mj.works I would love to learn more about what you are working on.

 

6 Rules to Make Sure Your Marketing Messages Don’t Smell Like Spam

Email Marketing, marketing demographics, Marketing in the Moment, Marketing Mavens, Marketing Strategy, Measureable Marketing, Uncatergorized
Nobody wants to spam their customers, but most do it anyway.  Spam isn’t just about the quantity of emails and marketing you do you. It’s also about the quality.

Rule 1

Make a promise to yourself to never underestimate the intelligence of your customer or client. People are much smarter than you give them credit for and every time you send them an email or lead them down a drip campaign that smells like spam, you lose any form of trust that you were hoping to get.
When you are building a business, trust is everything.

Follow these surefire ways to build trust with your future customers.

Rule 2

Marketing messages that over promise and under deliver and sound too good to be true not only smell like spam, they taste like it too.  Keep your claims and benefits realistic and believable.

Rule 3

So don’t use unnecessary words to describe your product or service. It’s better to describe what your offer is in a more clear and precise way than to add on adjectives that lose their meaning. Another benefit of writing concise copy – it can be read and understood faster and easier.

Rule 4

Speaking of wasting another’s time, that is exactly what spamming does. If your email or landing page copy takes more than a minute to read or watch you have wasted everyone’s time. Get to the point as soon as you can. People are smarter than you think and don’t enjoy being lead down a long, boring sales funnel.

Rule 5

Especially if you are trying to put a squeeze on their decision making. People are on to your tactics and they aren’t going to buy into your limited time only offer. Knock it off. If they are looking for what you are selling and you have a superior product, they’ll buy it. No need to put the squeeze play on. It’s a total turn off.

Rule 6

Please price your products competitively. The more time it takes to understand how much you want for that product or service you are selling the more frustrated your customer will become. Be upfront and make sure your price is sensitive to competitive pricing. If it’s higher, be prepared to explain why and if it’s too low, you risk looking like a cheaper and lower value offer.

Would you like me to review your marketing messages? Drop me a link at hello@mj.works  – I am happy to connect.

 

Your Top 5 Health & Fitness Marketing Questions Answered

Marketing Strategy, personalized brand experience
  1. Q. I’m launching my business in two months, when should I start marketing my business.   A. Now.
  2. Q. How should I begin marketing my business on line? A. With a marketing plan and a clear strategy.
  3. Q. Should I start with Facebook and Instagram Ads?  A. No. Start with organic posts first.
  4. Q. How can I increase sales on my website? A. Brand awareness through links to your site.
  5. Q. Where do I find influencers to review my products. A. Instagram

Do you have a question about how to grow your new idea? I have helped hundreds of brands start their businesses online. If you need guidance, you can email me at hello@mj.works or reach out on Upwork. You can find my profile here.

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How to Start Promoting & Marketing Your Brand Like A True Pro

Brand Awareness, brand management, brand publishing, brand reputation, branded content, Fitness Marketing, market research, marketing demographics, Marketing in the Moment, marketing plans, Marketing Strategy, word of mouth campaigns

Watch this short tutorial on the three no BS things you must continually do to grow your business.

Most small businesses have a limited budget for marketing and advertising and need to better understand where their promotional dollars will be well-spent.
  • Will targeted Facebook ads bring in new memberships or subscriptions?
  • How about creative outdoor advertising?
  • Maybe collaborating with micro-influencers?
  • Partnering with other neighboring businesses?
  • Try a refer a friend email campaign with a promotional offer for each friend who signs up? Should we invest in a new service, like a juice bar?
  • A direct mailer with a big seasonal discount?
An ongoing approach to market research is the beginning of a blueprint for growth for a business owner and it serves two main purposes.
1. It helps the business become more competitive.
2. It will assist in building a more profitable brand.
Good market research should also tell you (if you are open-minded) what services your customers and clients are not happy with, what needs improvement and what you should be offering that you are not.
Do you have questions about building your business? Drop me a line at hello@mj.works or comment below.

Marketing Your Business Blindly & Building it in a Bubble

Brand Awareness, brand management, Creative Marketing Campaigns, market research, Marketing in the Moment, Marketing Strategy, Marketing Trends, personalized brand experience, social media marketing, Uncatergorized

I am working on a video tutorial today on how to research and test before you build your business. It will also be useful if you are looking for ways to make it grow.   I will be sure to share it on this blog once it’s posted.  Market research is really important, yet most brands keep on fumbling along without it.

So many companies that I work with tend to build in a bubble. They forget to find out more about their customers, investigate the competition or look for trends on the horizon.

You need to know the lay of the land. You can’t promote just because everyone says “oh this really works”. You need a marketing map people. There is no one-size-fits-all approach to marketing your business and you can’t build anything big in a bubble.

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Image from SunCityCamp.com – recreating the Martian experience.

 

How to Build A Brand from Scratch

Blogging, brand reputation, branded content, building brand trust, code of conduct, content writing, entepreneur, Guiding Principles for Success, Marketing Strategy, website design
When building brand awareness, aim for collaboration over self-promotion.
When building a brand voice, shoot for sincerity over originality.
Worry less about being authentic and more about being honest and sincere.
Monday Motivation

How to Build Five Star Online Reviews to Fuel Your Business and Career

freelance, Marketing Metrics, marketing muscle, Marketing Strategy, Online Reviews, reputation management, Reviews, testimonials, Uncatergorized, word of mouth campaigns

Zero-cost word-of-mouth marketing is the gold standard of brand ambassadorship and the one thing that will surely build your business, customer base, and client book.

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The best way to build online reviews for your business is by designing a superb product or service that delights your customers and clients while delivering an exceptional experience from beginning to completion of a purchase.  Restaurants know this via Yelp and Open Table. Businesses are starting to pay attention to Glass Door.  However, consultants, freelancers, and hired guns also need reviews.

 

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It doesn’t matter what you do or what you offer.  If you’re a nutritionist or personal trainer, or maybe a fashion apparel designer or corporate wellness director. Perhaps you’re a physician, attorney, life coach or yet another creative director, you want to work for five-star ratings.

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As I transitioned from marketing and PR agency owner to online business consultant and strategist, I knew that one of the fastest ways to bring in new business was to focus on my current clients’ absolute happiness.

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I knew that when they shared their happiness with other people who didn’t know me, I was creating a built-in lead generator for future clients while minimizing my cost per client acquisition spend. What does that mean? Well, this has been going on since the dawn of time, but so many free agents don’t remember to make recommendations and referrals a priority.  You see, my reviews on LinkedIn, Upwork, Angel list, Clarity, Thumbtack and my website help convince and convert those that are on the fence about working with me. They help to get the client to sign the agreement and start the project.

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Whether you own a healthy fast food cafe, or you’re a veterinarian looking to build your thought leadership position, great reviews will let everyone know what to expect from you.

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So how do you get reviewed? Well if you are pivoting your career like I did or you’re just starting out, you want to create profiles on above-mentioned platforms, like Linkedin. Then you want to find clients and you can do that on platforms like Upwork. Then you want to deliver the goods in an impressive way.  Some platforms will prompt a client to give you a review. Others, like LinkedIn, require you to request a recommendation.  How?Recommendtations

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I continue to work diligently for great reviews and recommend you do too. Need help creating your online presence? Let’s connect about what you’re up to  @madelinemariejohnson on Instagram.

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Here’s What Happens When You Fiercely Follow Your Dreams

Brand Awareness, business, entepreneur, Fashion Marketing, fashion PR, Marketing Strategy, press coverage, Public Relations Plan

It takes boatloads of courage to act on your gut and it takes an even bigger heroic dose of  bravery to say f-ck no to everything else. The path is dark and full of the dreaded unknown, yet you proceed any way.  Sure, from time-to-time you’re tempted by a false sense of security, of a “job” and an actual paycheck and all the glittery shiny things it can buy.

But this is not the way of the creative warrior, the emerging designer.

No. You hold out.

You just keep building. You just keep creating. You just keep going. You do anything to make it happen.

You hold the standard. Your standard.

This is what bootstrapping a business feels like and what it means to only say hell yes to what you really want.

hell-yeah-hell-no

I’ve been closely involved in the behind the scenes development of fashion brand Orseund Iris for the past two and half years and I am so immensely proud of Alana Johnson, one of my four remarkable bad ass daughters.

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I’ve worked with many big brands but nothing compares to the rapid growth I’ve witnessed with the power of social media.

00-breakout-celebrity-labels10 Celebrity-Approved Contemporary Labels That Made It Big in 2017

Alana Johnson’s New York–based label, Orseund Iris,  was launched several seasons ago, but 2017 was the year it really took off, making the rounds on social media and the street style circuit alike. What began as a collection-based brand that soon developed into a non-seasonal model, it has become a celebrity-approved go-to for reworked classics. Its claim to fame is the corset, which gave way to the three-dimensional bra tops that are every bit as much a hit; whatever the case, both have molded the famous curves of models such as Bella Hadid and Emily Ratajkowski.

Here are three super important tips for new fashion designers to follow –

1. Build your social media following every single damn day. Your business will only be as big and beautiful as the number of people who find you.

2. Press won’t come until you build your own gorgeous content and start confidently shining your own light. So take those snaps, share those stories and connect with your favorites on Instagram and Facebook first.

3. Wear your own designs before you finalize the details., before you cut that first pattern and before you grade.  We know you’re inspired by what’s out there, but what make’s it an original – your design – is the very touches you add that no one else can.

Forge on brave one and hold the standard.

 

xo Madeline Johnson

 

 

Day-to-Day Marketing Success for Health, Nutrition & Fitness Pros

Content management, Content strategy, Creative Marketing Campaigns, digital marketing, Digital Newsroom, Health Coaches, How to Do Your Own PR, Marketing in the Moment, marketing muscle, Marketing Strategy, Nutritionists, personal trainers, video marketing, Yoga Professionals

Day-to-Day Marketing Success happens when you are creating articles, social media posts, and inspiring & enlightening “content” that is linked to remarkable products and services. This includes the ongoing creation of engaging information that people are willing to read, watch and share as they begin to refer your brand to friends and family.

In the Beginning, You are Building Trust & Giving them a Taste of What You Offer

These initial website visitors that you attract are so grateful and inspired by your willingness to help them through their daily struggles. Your initial marketing lures them in with free guides, downloads, helpful “how to” videos, uplifting social media posts, etc.  Eventually as they begin to trust the consistent value that you are giving them for free they become more and more willing to buy your products and services, as they hand over their hard earned money to you.

Welcome to the World of Publishing

Your company should aim to be the ultimate guide, guru and media publisher of everything in health, fitness, nutrition and wellness. The number one source of information on each healthy therapy or treatment you offer – from yoga to meditation to personal training, whatever it is you do, give up your best advice and recommendations, for free. Everything you write, share on social media and offer to potential customers must be better than anything else written or filmed on the web. You must become the go to source for information about your speciality and beat out the

Startup Stock Photos

Experimenting is Everything

Smart marketers and businesses experiment as they grow and they also monitor and measure what works and what doesn’t. A part of day-to-day marketing is taking notice of your most popular social media posts, product promotions, blog articles and videos. Oh, and your competition’s as well.  Smart marketers also dig deep to find out more about their first customers. Where do they live? What else are they reading? Where do they shop? They play close attention to those that are visiting the site often, commenting on YouTube videos and clicking their way to the cart.

Day-to-day marketing involves A/B Testing of website offers (testing one promotion against another), Buy one, Get one Free, 20% off first time sessions, $30.00 for referring a friend. Smart marketers try different promotions and use promotional codes to monitor their success and/or failure.

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Some Daily Marketing Rules for Success

Build a 30-day Stock Pile of Great Blog & Social Media Content before You Hit Publish

  1. Create, write and video at least one full month of content before you begin posting. This will be thirty days of blog articles, thirty days of Facebook, Instagram, Pinterest and YouTube posts. If you have one month of content you won’t get behind because each day you will be creating new content for the future.

You Will Be Marketing Every Single Day

  1. Plan on publishing existing articles and writing articles for the future every single day. Not all articles need to be written, some can be posts of beautiful photos with a few lines of copy. Others will be 15 second videos. The most important thing is that they are very helpful to your readers, viewers and visitors.

Create the Article and Video First & Then Posts for All Social Media

  1. You will start with an idea for an article, write that article, maybe script it for a short video too and then you will create a version of it for a Facebook Post, a separate Instagram Post, 3-4 Tweets, a Pinterest board, a Google + post, a LinkedIn Pulse article, maybe a different version of the article on Medium and a YouTube video. You will take that one idea and turn it into different useful updates for all social media channels and each channel should be understood to have a different context and a unique type of user.

Engage with Others by Commenting, Liking, Retweeting, Reposting & Sharing Their Content

  1. Engage with your competitors’ readers, viewers and those that follow your competition, especially influencers so they can begin to become familiar with your brand. You don’t simply push out content, you must connect with your like minded tribe. On Instagram, search through hashtags and top users; on Facebook & LinkedIn look to groups; Repin and comment on Pinterest. Spend as much time as you do creating a post as you do reading and commenting on influencers and enthusiasts content.

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What will we write about? What blog article content will be best for Health, Fitness, Wellness & Nutrition Professionals? How and where will we get this information?

The best content topics will be those articles and videos that answer the most frequently asked questions that people ask therapists and health professionals and the questions that they place into Google and Bing search engines.

This information needs to be gathered from a variety of places. How? and from Where exactly?

1. Survey the Practitioners

Survey all vetted trainers, therapists and professionals especially those that you follow or know in person. Make it easy on yourself and use a survey tool like SurveyMonkey.com

A list of questions

What are the most frequently asked questions from new clients and patients?

What are their biggest mental and physical health problems?

What treatments, trends and therapies are they most skeptical of?

2. Copy & Improve Your Competitor’s Content

Research and Monitor the type of content that your competition is sharing with the world. They have an advantage – sites like Mind Body Green & Greatest.com have years of users and data under their belt. They know to write and create video content that their audience wants. Copy their content ideas but make your articles more detailed, more instructive, more valuable to your audience. Yes, you want to steal content ideas.

3. Stay on Top of Trends in the Holistic Health & Natural Market Place

Read and Review trend reports from various media including traditional health media like Women’s Health, Prevention and even Mother Jones. Do more research, find as many lists of trending topics in health and wellness and write about each individual trend. What’s trending right now in 2017? Personalized nutrition, Ketogenic diets, Rope wall yoga, Animal Flow, Barre & Cardio Fusion,  Women-only clubs, Mushrooms as the new superfood to name a few things. Google search your way to the top trends in health and fitness and plan to create your own trend report for 2018.

4. Actively Network & Record Conversations

Listen to Viewers, Readers and Those Customers You Meet in Person

Attend trade shows, workshops and events, keep your ears to the ground, listen to what people are asking, what they are talking about. Jot down questions in Evernote or your notebook. This will also make for amazing blog article content.

5. Review Your Online Offerings

Review all of your offerings – this includes in person and by appointment video sessions, courses, retreats, etc and write and script a video about the benefits of these offerings. Write about them in detail. Interview people (testimonials) who have benefited from these services.

Make sure that each blog article ends with a Call-to-Action without selling to hard.

A few Call-to-Action ideas –

  • Book a session now
  • Download Today
  • Sign up for our email newsletter
  • Schedule a webinar
  • Listen to a Guided meditation
  • Get a Free Workout Session

6. Publish Great Content Daily using Specific Keywords and Hashtags

Obviously the hashtags will change as you post about different treatment and fitness modalities or healthy recipes.  Gather and write about all of the information you learn. This will allow you to create individual blog articles and a content strategy that will –

  • Build your organic search engine optimization for your website
  • Create a level of trust between you and your potential audience
  • Help convert website visitors into valued customers

 

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Stay Organized and Create a Daily Content Calendar

You can use a word document, Excel, Numbers on Mac. Anything to keep you organized. One post per day, posted to your blog and then shared with everyone on each social media channel in a different way. Mix it up. One day about meditation, the next about massage therapy, then a favorite new roller work out, Energy Healing, test all of the different healing and health therapies you have and develop blog posts about them, using the formula above, to find out what people care about the most. Look at your stats, see what they like, comment on and read the most.

Your calendar should be in tune with everyone’s schedule. Most look at social media more deeply during the evening from 8-10 pm. This is what data shows for Facebook. Twitter is for news updates all day long. As you watch your Instagram stats you will see when you have the highest amount of engagement and likes.

How else can you stay organized? Well, you can stick to a consistent theme, so your customers and followers know what they can expect from you. Here is an example of a weekly themed calendar.

Monday Motivation

Lift up your audience and get them ready for the week. Empowering blog articles and videos will inspire your readers to help themselves heal their mind, body and spirt.

Tuesday Transformation

Articles (and social media) will guide readers and viewers through personal transformations using nutrition, fitness, mindfulness and empowering messages. Posts will clarify and answer questions for your audience –   How does hypnotherapy help transform my weight? How does acupuncture bring on mental clarity while reducing stress? Will Reiki help me sleep better? How will personalized nutrition make me healthier? Educate & inspire them.

Wednesday Wisdom

Sharing of ancient wisdom of modalities like Energy Healing, Shamans, Ayurveda. Quotes from masters, unknown secrets to healing. Everything and anything to educate the public about how to stay healthy, wealthy and wise.

Thoughtful Thursday

One of the most popular days on Facebook, thoughtful posts can dive deeper into how we heal ourselves, how we live and how much thoughtful attention we should pay to our well-being.

Finally Friday 

It’s the end of the work week. Keep Friday articles “lighter” and social media in line with getting ready for the weekend. Focus on “how to relax” “how to get the most out of your weekend” how to create an at home retreat”. Post about courses you offer that customers can take over the weekend.  Maybe you are starting your business in NYC or possibly the North east coast.  You may want to post about healing places to go, healthy & wellness events or new classes to take.

Super Saturday

Oh the weekends, when most are either hung over or ready to rock the gym.Weekend workouts, personal fitness and training, meal prep for the week.This is when people have more time for themselves to work out.

Spiritual Sunday

Focus on those therapies that can help heal the spirit. Meditation that soothes the soul. How to create an Ayurvedic spa day. A post about how Energy Healing soothes the spirits. Poems by great writers. Keep your content soulful and real, so it resonates emotionally with your followers.

If you have particular questions about how you should begin marketing your business, please feel free to reach out. Send me a Tweet @MarketCouncil  or email me at m.johnson@themarketcouncil.com. I would love to connect.

The Healthiest Mindset for Thriving in The “Gig” Economy

Angel List, freelancing, future of marketing, Gig Economy, LinkedIn ProFinder, Marketing Strategy, media relations, Thumbtack, Upwork

Another title for this post could have been, a fearless manifesto for 5-star reviews & making money on UpWork, Angel.co Thumbtack, LinkedIn Profinder, Clarity.fm and Table.co.

Okay, here we have my contribution to a healthy set of rules to follow with a go get ’em 😎 strategy for freelancers navigating the new gig economy.  Maybe you were laid off, looking for a new job, searching fo a way to make extra coin or you are having a hard time figuring out how to do so. These rules encompass what I have learned so far from helping others build their dreams.

It’s not all about making money. How boring. Set out to meet and work with interesting people. Network like hell, join Meetups, free workshops, seminars and lectures on Eventbrite. Strike up conversations. Don’t be shy, ask interesting questions. Take the focus off you. That will make you less self-conscious.

In the beginning, say yes to everything, thank you, Derek Sivers,  so you can say hell yeah to what you really want later.  Do it. The small, the tedious, the boring, the ridiculous, the uncool. Unless it’s really illegal or something that could hurt someone, say yes to every project you get.

Now work for five-star reviews. Client not 100% happy with the job you did? Need to put in another weekend to respond to their requests and questions and remake that thing you created for them? Do it. Do anything you can to score a five-star review on your profile from a satisfied human being. Be of service and do it well.

Give away your best ideas for free. All of them. Seriously. All of that research you did to help you become better at what you do. What you learned from the courses you paid for and all the takeaway lessons from the hours spent fine-tuning your skills. Write it, film it, document it and give it away.  Gracias James Altucher.

Slow down. Don’t rush. Create quality. Approach everything, every project, whether it is personal or professional with a grateful mindset. From doing your laundry in between UserTesting gigs to getting out for a mind-clearing bike ride between blog posts. How you do anything is how you do everything. Focus. Train. Practice. (Tim Ferriss)  

Don’t be rigid. Be flexible. Flexible about everything. How much you get paid, how long a project will take, who you choose to work with, your relationships and what you learn. Think like Bruce Lee. Be water, my friend. Be water.

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Do not try to be a thought leader, expert, guru or God forbid, an influencer. Aim to be helpful and valuable instead. That’s it. Oh, and be yourself. Comb your hair first. Sometimes I forget to do that. 

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All advice starts with “Be true to yourself”. Do what you’re passionate about. That’s hard to figure out. How about starting with being frank and honest. But do it in a kind way. Don’t be snarky and condescending, but be real. That is how you begin to remain true to yourself.

Take some time each day to feel your feelings. Don’t just work like a beast. For God sake, be vulnerable.   Don’t hold that shit in.  Being vulnerable will help you attract better clients and build stronger relationships with people. People like honest people. So, learn who you are and what you stand for. Self-awareness makes for an improved portfolio and body of work. I think Gary Vee agrees

When you land that project, take a moment to ask yourself – How can I do this in a better way? Reexamine your approach to projects. Learn how to be more productive, more efficient and more creative.  

Expose yourself to the best things that humans have done and then bring those ideas into your realm.   Steal ideas from the best. Blatantly rip them off, don’t forget to put your spin on it too.

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Choose yourself, start hustling today, because honestly no one except your mom and dad or family you actually get along with really care.  The idea of security and safety in a job in 2017 and beyond is a false narrative. 

There are just a handful of old skills you can bring to the new economy. So everything that got you through your last job, well yeah, no. You need to build an arsenal of talents. Carry over the timeless and true but plan on learning something new every single day.

Don’t be afraid to ask for the money. If you are nervous and don’t feel quite confident about your value, ask for a little at first. Don’t worry, you will get tired of making peanuts for a living and competing with half the world that lives on $2.00 or less a day. Work, learn, build, upgrade. Repeat. Then ask for more. 

Sign up for all the new bank-disrupting ways to get paid. Stripe, Square, Shopify, PayPal, Venmo, ACH, Wire transfer. Hell, take cash when you can.

You are only as good as your last gig. Seriously. A review or case study older than a month is old news. Keep on working, building, creating, repeating. Share projects you are proud of on your website and social media. (Omit names and specifics when you have signed an NDA)

Hello there, I am Madeline Johnson,  a marketing and media strategist based in NYC, specializing in health and wellness. I love working with people who are creating products and services to help us look and feel our best. I also strive to be 1% better each day.  That’s it, I take baby steps because it’s hard and I suck at a lot of things, but I do it anyway. It seems sinful not to. My quest to make sense of it all Undisputed Origin.

Oh and I have a course for you. It’s only two hours long and it will help you understand how to be a better interview guest, collaborator, and freelancer, while scoring media and influencer coverage for your new company. It’s called The PR Playbook. If you are just starting out and on a budget, hit me up @marketcouncil on Twitter or @madelinemariejohnson on Instagram for a free promo code. I know what it’s like in the beginning.