Optimizing Your Google Business Listing

Google Business Listing, Marketing Technology, Measureable Marketing, Pop up Retail, video marketing

I am in the middle of building a marketing strategy to increase revenue for a health and wellness center for a Doctor of Naturopathic medicine in Middlesex County, New Jersey.  He has outstanding patient testimonials, has transformed people’s lives with his seven-week detoxification cleanse and a growing base of 15 five star Google reviews.

I strongly believe that his practice will continue to build on word-of-mouth recommendations and friend and family referrals, however he has to be prepared for potential patients who will do their due diligence. They will Google him and his practice.  So of course the marketing plan I am creating for him recommends that he polish up his Google Business Listing.

How do you optimize a Google Business Listing in 2019?

With 30 second videos of course.

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Last January 2018, Google started testing videos on business listings.

Here are the video guidelines. . . 

Google says that once you upload your video it can take up to 24 hours for it to display, but some may upload in minutes.

I am recommending a 30 second video for each one of the doctor’s services (my client) that include quick testimonials from patients.

  • Video one – The doctor asking his top three questions for his initial consultation and health assessment (with a patient).
  • Video two  The doctor surrounded by foods to detoxify the body while discussing the benefits of his seven-week cleanse.

Ideas for your local listing. . .

After you’ve decided what video you want to upload to your Google Business listing, make sure the video follows these guidelines:

  • Google My Business Video Max Duration: 30 seconds
  • Google My Business Video Max File size: 100 MB
  • Google My Business Video Min Resolution: 720p

What Kind of Google My Business Videos Should You Create?

  • Customers enjoying your delicious, healthy meals.
  • What goes on during a complimentary consultation. 
  • Live music and happy hour fun.

Think about the misconceptions that customers and clients have about your business.

Maybe they think –

  • Your clothing is too pricey.
  • Your meals are loaded with butter.
  • You don’t offer any vegan or gluten-free options.
  • You don’t take their health insurance.
  • You never have live music.

Make sure to address those misconceptions in your video.

Need help marketing your business. Reach out via comments here or drop me a line at hello@mj.works

 

How to Pitch The Media & Win Over Influencers on A Very Tight Budget

Beauty pr, Brand Awareness, collaborations, digital content strategy, How to Do Your Own PR, Influencer marketing, Marketing Technology, media relations, Owned Media, press liaison, Public Relations, Uncatergorized

Every day I speak with business owners from around the world. Personal trainers, nutritionists, physicians, cosmetic formulators, fashion designers, spa owners, hair stylists, pharmaceutical companies and so on.  I really specialize in anything that makes us look and feel good.  New exercise classes, superfood snacks, wearable tech, athletic wear, healthy food services, a breakthrough drug, beautiful apparel, etc.

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It’s a part of what I do each day and I learn so much about the real pain points that entrepreneurs face as they try to expand their business and build brand awareness.

Every so often I will post real questions from brave bosses and start-up founders hustling to create their dream businesses.  Everybody seems to have similar problems and questions, even though they are in different industries. They’re all trying to figure out this marketing game.

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I am a business marketing consultant trying to help them. Sometimes I consult and sometimes I build strategies to help organize entrepreneurs so there not marketing by the seat of their pants.   I meet all these brave souls on sites like Upwork, LinkedIn Profinder, YouTube, Angel.co, Clarity.fm, etc.

I love working with startups and passionate people in general. It just makes the day better. They are working on the coolest things.  What kinds of things? Apps to help us stick to our diet when we eat out; evidence-based reviews of alternative therapies like acupuncture and cryotherapy; a new health and wellness club that incorporates the newest in tech like DNA testing; a seasonless line of women’s wear with styles that enhance what you already have in your closet; a better bone broth; a way to help people allocated their paycheck and a path to financial wellness, and so forth.

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One particular entrepreneur/blogger was looking to pitch journalists about her new website.   She is obsessed with how technology is helping women stay healthier and live longer.

She sent the link to her new website and had placeholders for blog posts and zero social media content, but she wanted to build a plan to pitch the media and collaborate with influencers to build her network.

Her questions –

1) Can I use the same pitch for lifestyle and health (journalists)?

Short answer, no. Best practices include tailoring the pitch to each individual writer and website/program. General pitching is rarely picked up unless it is a very timely news story. Pitching should be thoughtful. You’re developing relationships with these writers and you won’t be off on the right foot if you start with “here’s my story, now please write it.”

2) Which news categories should I target?

Health + tech. I’d start with those two categories. It helps if you do a Google news search to see who is hot on your topic. Just search in Google News and read the first ten most recent articles. Recent is important. In this ever-changing, fast-paced world, yesterday’s news is long gone. Then start a simple excel sheet and dig for the email address of the writers who are covering your topics. This will be the beginning of your media list.

3) Best channels (online platforms) to approach media for the site?

Email and Twitter. However, you need to start a relationship first. For example, you don’t just DM on Twitter. Retweet some of their stories, comment and like.  Don’t just start pitching, it looks like stalking.

4) Other ideas you can provide to accelerate traction (brand awareness) on a tight budget?

Write or film amazing blog content and be the publisher of all things health + tech. That’s what you should be doing in the first place. Media attention and collaborations come naturally from producing excellent work built on honesty and integrity that gets shared.

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Instagram Basics for Business. A Tutorial

Brand Awareness, Digital Newsroom, Fitness Marketing, future of marketing, growth hacking, instagram, instagram insight, Instagram marketing, marketing on smart phones, Marketing Technology

In May of this year Instagram officially announced it’s new business tools, making it easier for startups to pay to reach their target audience.

Before you start buying Instagram ads, be sure to watch this quick and super helpful tutorial on how to get your business started on Instagram.

I am in the process of filming a full series on how to grow your fans, followers and customers on Instagram and as soon as it is ready, I will add it to  ThePRPlaybook.com

In the meantime, I thought I would share this first lecture with you so you can develop a great profile, bio, content and hashtag strategy.

If you have any questions, please comment on the video on my YouTube channel. I look forward to hearing from you.

Building Your Business with Media & Influencers

creative collaboration, digital content strategy, How do do your own PR, Influencer marketing, marketing muscle, Marketing Technology, The PR Playbook

 

This video is part of a lecture in ThePRPlaybook.com, my new online course to help you build your business by leveraging media and influencer collaborations.

When it comes to driving eyeballs and business to your website, influencer attention can have quite an impact.

Now, there are basically three types of influencers.

The Elevated Consumer

A passionate enthusiast, they may not have formal training, but they are learning along the way and taking their community on the journey. Typically, they are sharing DIY’s, How to’s, interviews and product reviews for their fans and followers to try.

The Professional

A skilled, licensed and seasoned professional who has decided to scale themselves to reach a wider audience, typically with a product or service to sell.

The Celebrity Influencer

This celebrity can be a combination of the above or simply so entertaining that they have amassed a large enough following to have star status.

Finding influencers has typically involved some type of Google search but I have just signed up for a free trial at Scrunch.com. I have been waiting for something like this for a while.

1

Search the Health & Fitness Directory

2

  • Filter by Instagram, Twitter and Blogs
  • By minimum and maximum follower range.
  • By location. In this case North America.
  • By date range of posts.
  • By quantity of posts.

3

While influencers with a social reach of one million plus are going to be more difficult and expensive to reach, try finding those with a reach of 20-100K by location.

You will increase your chances of collaboration when connecting with emerging bloggers and vloggers who are on their way up.

 

How to Find Anyone’s Email

Email Marketing, growth hacking, How do do your own PR, Internet Marketing, Marketing Technology, online marketing, Uncatergorized

I just got off a marketing strategy consult call with a business owner looking to gather emails for her new campaign. Her list right now is small and she wants to build it so she can sell her new online course and book.

Looking to gather emails for your next email drip campaign?

In this short video, growth hacking pro Vincent Dignan offers up a number of tech tools to find emails faster, including Discover.ly, a chrome extension because cold emails are good, but warm emails are ten times better. Discover.ly will show you all of the Facebook and LinkedIn connections you have in common, making that first introduction a bit easier.

MailTester.com will test your emails to make sure they don’t bounce.

CharlieApp will help you prepare for your next meeting. Type in anyone’s email address and you will find all of their public information as you get ready for your next meeting. You will quickly connect to their latest blog posts, new LinkedIn Updates and more.

Of course there’s email hunter, just type in any domain and find email address templates in seconds.

Need help with your email strategy? Next marketing campaign? I am available for consultation. Email me at m.johnson@themarketcouncil.com

 

Email Marketing 40x More Effective Than Social

Communications, Email Marketing, growth hacking, Marketing in the Moment, Marketing Technology, Uncatergorized

Email marketing is so underrated and has received a bad rap for being spam and junk mail just waiting to be deleted in your customer/client’s mailboxes.

Businesses and brands that get email right know better. Growth hackers like Vincent Dignan, creator of the Secret Sauce know even more.  Email marketing isn’t dead, it’s just been abused by marketers that aren’t creating thoughtful email campaigns that are useful and helpful.

In less than two minutes, we will explain why email is still your best marketing bet and how to run an effective campaign.

Fitness Marketing – Finding New Clients

Clients, Customer Acquisition, customer experience, customer loyalty, growth hacking, Marketing in the Moment, Marketing Technology, Uncatergorized

The tips in this video are for fitness professionals who are growing their business. I explain the process of building your personal training and fitness brand while creating a remarkable client and customer journey. Subscribe to my YouTube channel for more. https://www.youtube.com/user/madelinemjohnson

 

Wearable Tech Radar: Fin Thumbring

Cool Brands, Marketing Technology, Technology Trends, Uncatergorized, We Are Fin, Wearable Tech Rings, Wearable Technology

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Love this gesture based control device that allows you to wirelessly swipe and tap commands with your fingers. Now if it would only tweet, post and send out an email blast.#PRHackwishes Waterproof, flexible and with each battery charge lasting up to one week, the Fin Thumbring rests on your thumb allowing seamless control of a variety of devices including gaming, glass and smart phones. Offering stressless and touch-less interaction with your smart devices right in the convenience of your own palm. Release date is approaching, go ahead and pre-order one now.

Check out the Fin Thumbring in action: