How Does Your Business Add Value?

building brand trust, editorial know how, growth hacking, How do do your own PR, media relations, media relations expert

Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media coverage and you’ve landed an interview, be sure to share the problem your business helps solve. Share your personal story as well. Did you create your business because of a problem you were having yourself? This is what makes your story more interesting, authentic and possibly more shareable.

Need help sharing your story with editors and journalists? Reach out for a complimentary brain storming session with me. Send me at Tweet @marketcouncil

Is Your Brand Story Newsworthy?

Brand Awareness, Communications, editorial know how, media relations, media relations expert, press coverage, Press Kits

Almost every entrepreneur and marketing director out there knows that getting press coverage and influential writers to share their start up business story is important. Press coverage can open up their brand to a whole new target market and potential for sales.

What they don’t know is how to pitch a story to a journalist, writer or reporter.

I disagree with some growth strategists when it comes to getting the media and influencers to cover your new brand story.  Some will tell you to start small, contact the less influential bloggers and websites first. That might work if you want to be a one hit wonder, but not if you are building a brand that is built to last.
In my years of experience, all top tier media want the scoop first. Whether it is a writer from The Huffington Post or Fox News, they are looking to be the one to break the news. I have worked with many media members – from editors of The New York Times to Vogue and GQ, and I will tell you right now, they don’t want to be the second or third to share your story.
When planning out your media strategy, target your list of influencers. Create a top target list and pitch them first.
Note: If you have been covered by other websites or influencers and you are pitching those in the big league, let them know. They will appreciate your honesty which will eventually build trust and a long lasting relationship, which is what you want with the media in the first place.
Doing your own public relations and media outreach involves building writer relationships and those relationships start with being open and transparent.
Are these tips helpful to you? Be sure to sign up for The PR Playbook, your essential guide to brand growth  launching this September 2016.

Where to Find Me
As a marketing & public relations expert and social media pro I help businesses grow.
Learn more about my career and professional background here.

Subscribe above to my YouTube channel for sage tips, hacks and recs about marketing and social media and follow me on Twitter for health, wellness and fitness insight & news.

Follow me on Instagram where I post inspiration for startups, entrepreneurs and hustlers in health and wellness. @madelinemariejohnson

Let’s connect on LinkedIn & check out the video wake up call that will increase your self-awareness and storytelling abilities.

For those interested in studying self-awareness, join the growing community at Undisputed Origin.

News Coverage for Your Personal Brand

digital content strategy, Digital Newsroom, Earned Media, editorial know how, media relations, media relations expert, press coverage

Here is an important tip for you to follow when you are reaching out to the media for news coverage. Ask yourself Why??? Why would the audience of USA Today, The New York Times or The Huffington Post care? What stories are they sharing with their friends, family and co-workers and why? Build your story around what matters most to the writer’s audience.

You may have the most remarkable business idea created this year, but it’s just not enough to pitch your startup’s story to a reporter or journalist.

Influencers and journalists want pitches that will get shares. They are looking for news that will be retweeted on Twitter, shared on Facebook, repinned on Pinterest and forwarded through email.

You can increase your chances of news coverage success when you include why the writer, reporter and producer’s audience (their fans and followers) will share the story you are pitching.

So how do you do that? How do you know if your story pitch is a shareable one?

  1. Create an emotive pitch. Get to the heart of the story. Make it moving, inspiring, shocking. Something that will make other’s wake up when they read or watch it.
  2. If you are emailing a pitch to an influencer, craft a headline that arouses curiosity.
  3. Make sure you load it with emotional appeal and if you can leverage some controversy. More from @Jeffbullas here.

Want more tips like these? Subscribe to my YouTube channel here.

Sign up for my course www.theprplaybook.com launching this September 2016.

Follow me on Twitter @marketcouncil

The Smartest Way to Get PR Coverage

Earned Media, editorial know how, media relations, media relations expert, press coverage, Public Relations

Media outreach can be the bane of any PR/social media manager’s existence. When it comes to the day-to-day in marketing and PR, there is nothing more frustrating than pitching people who aren’t paying attention.

Even if you have the most fascinating and compelling story ever told, reaching out to incredibly busy influencers and reporters can feel like throwing darts into the dark. Some writers and reporters admit to happily deleting over 500 pitches a day. Some even find the purging quite therapeutic.

Babbler, created by two very smart sisters in the PR world, is a more strategic way to share your story with influential writers, journalists, bloggers and reporters on YouTube.

In this inteview, Hannah Oiknine, co-founder of Babbler explains how the social network for media relations works and why it is easier than a source like H.A.R.O.

Babbler is growing daily. Over 300 small and big brands have joined on, including Yelp and Nike and publicists from agencies of all sizes have brought their connections of over 5,000 media members.

If you are a frustrated digital media manager looking for some vanity credentials for your home page or a public relations professional checking out new tech tools, then sign up for a 30-day free trial of Babbler using the code Madeline Johnson today.

Facebook Declares End of the Written Word

media relations, media relations expert, Storytelling, video marketing, Video Wake Up Call, Viral content, visual branding, visual communications

On Wednesday, June 14th Facebook announced that in five years time video will replace written text on social media.

The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said.

If the idea of being filmed makes you cringe or need help telling your brand story on camera, than it’s time for a video wake up call, a video training with me, a marketing & PR professional in NY.

If you would like a video training with me, please respond below. In return for a testimonial, I am offering three free sessions to Manhattan-based business owners in health, wellness, fitness or nutrition (my area of specialization).  Comment below or tweet me @marketcouncil to connect.  Check out what’s involved in a Video Wake Up Call here

Creating Your Brand’s Digital Newsroom

Collaborative Consumption, Digital Newsroom, editorial know how, How do do your own PR, Key Messaging and Talking Points, media relations, media relations expert, Uncatergorized

As a new business, brand or startup, you will increase your chances of proper top-tier media coverage and future collaborations with popular influencers by creating a 24/7 digital newsroom on your website.

What should you have ready for writers and producers to download?

  • Your brand story video.
  • A fact sheet about your startup.
  • High resolution head shot and brief bio of the founder and team members.
  • Photos of your products/services along with brief descriptions of each. Be sure to include, price, size, availability and the actual launch date.
  • A vector file of your logo and your brand map.

If you need guidance or assistance setting up your digital newsroom, let’s connect. Find me on Twitter @marketcouncil

The Fastest Way to Get Press Coverage

Earned Media, editorial know how, media relations, media relations expert, press coverage

I get asked all the time about how to get top tier press coverage in online outlets like Men’s Health, Shape and Prevention.

You don’t need to hire a PR agency to get media coverage for your new health, wellness and fitness brand. What you need is a fast way to build relevant media contacts. Check out my chat with the co-founder of GoPRIt.com.

Do you have questions about how to grow your health and fitness brand? Comment below, I would be happy to help.

How to Pitch Your Story to the Press

media relations, media relations expert, press coverage, Public Relations, Star Powered PR

Here are a few real tips for developing fresh, new story ideas that will intrigue the media, get you press coverage and include your business, brand, product or service in their story. Your ideas should serve the journalist as well as their reader and viewer.

1.Know who you are pitching and learn what stories are popular
Research what your targeted media reporter or writer has already written. What piece received the most shares? What articles and segments were most popular? Think of new ways to tell the story. New angles. You certainly don’t want to pitch them an idea they have recently covered.

2. Do the research. Save them time.
Do all the difficult background work for the reporter, journalist or writer.
Save the editor time, their most precious commodity. Get your testimonials together, photos, b-roll, everything in one place, before you pitch the story.

3.Remember generic stories don’t sell
Specific stories do. What stories do you have that no one else can offer? What can you give them access to, that no one else has?

4. Be an observer. Take notes and think like a reporter.
Think like a reporter. Be curious. Keep an Evernote file of observations, conversations and every day moments that are distinctive and unique, and also common. Observe what is happening with your clients and customers. Be a spy, listen to conversations. What are they talking about online or in your spa, gym or practice. What stands out?

5. Write and communicate in the style of the media you are approaching.
Pitch in the tone and voice of the particular media outlet you are trying to get coverage in. If their voice is snappy, snarky and a bit skeptical, then serve up your pitch in the same way. Perhaps they report using statistics and studies? Then do the research and site your sources. If they report quick micro-bites of information, then do the same.

6. Always keep your pitch brief.
Keep your story pitch short, sweet and to the point. Include what is important and a quick way to reach you.

7. Stay ahead of your industry
Read trend reports from sources like Mintel, Euromonitor, Trendhunter and Zeitguide. What will be the next new thing in health, wellness, nutrition and fitness? You don’t need to be “trendy” but you need to know what is trending. What’s your take on these trends? Do you offering anything that is similar? Perhaps you know they are just fads. Maybe you have alternatives that work better.

 

 

 

 

and stay ahead of what is trending on Twitter, Google and Pinterest.

How to Get Press Coverage for Your Brand

How to Do Your Own PR, media relations, media relations expert, press liaison, Storytelling

Watch and learn how to pitch a news story that gets picked up in this quick tutorial.

I am making these videos because I am filming a class for entrepreneurs, startups and business owners who want to connect with bloggers, journalists, reporters and writers so they can build brand awareness through editorial coverage.

Why You Never Get a Response from the Media

One of the biggest challenges is that most of the stories that I see being pitched are way too self-serving. Brand owners who don’t have a media relations background need to understand the importance of pitching correctly. It’s not difficult, it just takes a bit of understanding. The media is not going to write a story just about your new product or service. They need a story that is important to their readers and viewers.

Two Things That Help Your Business Grow

There are two things that will help your business grow. The first is word-of-mouth marketing and the second is great press coverage. Press coverage from a journalist, reporter, writer, vlogger and blogger covering your industry.

So glad I caught you before you send another email pitching your new product.  Most pitches fail because they aren’t really helpful to a writer.

For stronger pitches, the type that get picked up by the media, use these filters to make sure your story idea/pitch meets the following criteria.
1. Is this story new? Wait, is it really new?
2. Is it newsworthy?
3. Is it timely and on trend?
4. Is it fascinating and shareable?
5. Is it completely factual? Can I back it up w/ studies? statistics?
6. Is it relevant to the journalists reader/viewer? Why would they care?

Need help crafting better pitches for more press coverage. Follow my blog and subscribe to my YouTube channel for updates on when my course ThePRPlaybook will launch.