Helping fashion, fitness, health and skincare companies build their brands. By Madeline Johnson
Category: media relations
How to Pitch The Media & Win Over Influencers on A Very Tight Budget
Every day I speak with business owners from around the world. Personal trainers, nutritionists, physicians, cosmetic formulators, fashion designers, spa … More
The Healthiest Mindset for Thriving in The “Gig” Economy
Another title for this post could have been, a fearless manifesto for 5-star reviews & making money on UpWork, Angel.co … More
How to Get Ongoing PR Coverage For Your Health & Beauty Business
Note: This case study is a summary of a very successful three year public relations and media outreach campaign that … More
Start & Build Your Dream Business
For those of you sitting on the fence about starting your own dream business, I urge you to start now … More
The PR Playbook: Fitness Media Coverage for Your Health Brand
Watch for tips on how to collaborate with fitness editors, media and influencers. . . When you need to … More
How To Score Media Coverage for Your Brand
Yes you need press coverage. No you don’t need a press release. What you need are answers to the most … More
How Does Your Business Add Value?
Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media … More
Standing Out in a Sea of Startups
What’s keeping me busy these days involves writing and filming digital news kits for startups and new brands. I have a … More
Is Your Brand Story Newsworthy?
Almost every entrepreneur and marketing director out there knows that getting press coverage and influential writers to share their start … More
