The Biggest Mistake Made On Social Media

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One of the biggest mistakes I see almost every company making on social media, especially Instagram and Facebook, is treating these networking platforms like they are a place to showcase their work without interacting with potential customers and clients.

Most brand managers and business owners will spend too much time worrying about what to post and too little time liking, commenting and sharing on other people’s posts. They treat social media like it’s a one way street and a platform to show off, rather than a place to genuinely connect with new clients and customers.

Think of it this way. If you were going to go to a cocktail party (think of Instagram, Pinterest, Twitter, etc. like a cocktail party), and you were going to talk about yourself the entire time (only posting), people would get completely turned off.

You must spend equal amounts of time posting and interacting with your followers and those that don’t follow you yet.   Spend an hour or so a day discovering new content and teach out to customers and clients that are like yours and start liking, commenting (in real full sentences) and sharing their posts. Then watch how fast you build a following.

How does this work? Everyone loves to see a new notification with a comment on their post. What is the first thing you do when you see that comment? You read it and find out who did the posting.  This act of “discovery” is a surefire way to building a real, true and authentic account.

Need help with your social media strategy? Reach out via email at hello@mj.works and follow me @madelinemariejohnson on Instagram.

Secrets to Building a Fast Following on Instagram

instagram, social media, social media marketing, social media statistics, social monitoring experts, social networking, Social Relations Specialists

Here are a few great Instagram tips to help you build a following from Vincent Dignan, creator of Secret Sauce, a growth hackers guide.

  1. Find the fans that love you most. They like everything you create. Follow them and start to follow all of their followers and use the hashtags that they are using. Congratulations you have just infiltrated their community, as they begin to tag their friends and followers on your posts.

2.How to use #hashtags

Don’t use the main stream hashtags, they are too popular and your posts will get lost. Instead, use smaller ranking hashtags that are more specific to your market. Use smaller hashtags that fewer people use, but those who do, absolutely love what you are posting about.

3. You will rank for a hashtag on Instagram if you get enough likes in the first 15 minutes. This is what you should always be anchoring towards.

So how do you get traffic from Instagram?

4. Overcome the problem of only viewing Instagram traffic as direct traffic on Google analytics. Direct fans to where you want them to go.

Set up a landing page on your website for Instagram to avoid visits showing up as direct traffic on google analytics.

5. Add a link to where you want them to go – the landing page you created and create an offer – an unbelievable offer on that page.

6. Find hashtags you can trend for, the way @Foundr magazine did and went from 0-110K followers in a  month.

7. You can reply to your own Instagram post and add hashtags within 1st 10 mins of posting. This increases your chances of trending for a tag.

8. Two best ways to produce engagement on Instagram -Double tap if you agree and Tag someone who . . .

Follow me on Instagram here.

 

Creating More Shareable Content

Brand Awareness, collaborations, Content management, Content strategy, Creative Marketing Campaigns, future of marketing, Social Content Management, social media marketing, social media statistics

In this video, I explain how to use the free version of software like Buzzsumo to find content that has been shared so you can get inspired to make your next video, article or post even that more viral.

Big news today. I was approved as a expert for Clarity.fm. Clarity links you with expert consultants to help you with your business.  You can connect with me here and we can schedule a call to help take your brand to the next level.

Social Media Statistics 2014 – The Power of Pinterest

Facebook insight, instagram insight, pinterest insight, social media marketing, social media statistics

social-platformsUnderstanding how your top, most valuable, customers are using social media can help you understand how to promote your brand more effectively. These valuable customers, the top 15-20%,  are worth more than the bottom 50% of your customers collectively. Treat them well.

In March 2014 Experian Marketing reported that social media sites (Facebook, Instagram, Twitter, YouTube, Pinterest, etc) accounted for 7.72% of referrals to retail sites. This is up from 2013 and when it comes to sales conversions, Pinterest users are the most valuable. Research shows that 80% of Pinterest users are women and still active after four years of pinning their wish lists and dream vacations to their boards.

Instagram hosts the highest engagement level, with reports showing up to 15 times that of Facebook. Want even more shares? Studies show that photos with blue tones are shared most. Interesting.

Consumers use Twitter for speedy customer service, while expecting brands to act rapidly to complaints. How fast? Within the hour.

Looking for higher engagement on Facebook? Video posts on Friday will increase feedback and shares up to 25%.

Brands looking to reward loyal customers and lure in new fans must understand how consumers are tuning in to a multichannel social world.

Need help with your social media platforms? Send us a tweet @marketcouncil