Social Media Short Cuts

instagram, marketing plans, Marketing Strategy, social media, Uncatergorized

For most seasoned professionals, unless it’s a personal account, social media is just a hassle. A big time suck.  They know they must have an “online presence” but in secrecy they don’t really care if they have one or not. They just want clients and customers.  

So they post and publish because they must, not because they enjoy it or want to.  And that inevitably leads to the desire for short cuts. Who doesn’t love a short cut really?  I am all for reducing time, energy and resources whenever I can. 

But, there is a problem with this shoddy approach to managing your professional social media. Basically potential customers and clients can see you don’t care.  People can see it and smell it from miles away and you know what else, it takes up so much space on what could be a great online experience. There are so many ‘same as‘/’me too‘ blogs, articles, tweets and videos spread throughout the web, taking up so much real estate. Pure clutter and typically never creative. And this type of “content” never gets any engagement.

Short Cuts Lead To No Where 

I have a remarkable client who is an author, business strategist and personal development coach. He’s bright, enthusiastic and very ambitious. I am helping him launch a brilliant new book that he wrote about how to go from idea to reality with your new business or brand without a marketing degree. Okay, so actually, I wrote the book for him, but he paid me and it’s his.

Along with writing the book, I created a marketing plan to launch it. The plan is packed with everything he needs to do, from book signings to podcasts to blog content, influencer outreach and ways to propel the book into an online learning experience so he can make additional money off the concept. I outlined the book in a way that would make it easy for him to do everything step-by-step.

Now he and I are truly fond of each other but we have also argued a lot. That is until recently when he finally admitted I was right.

So, what did we argue about? We argued about the fact that he wasn’t bothering to follow the marketing plan that I created for him. The plan to launch the book.

He didn’t say it, but I know what he was thinking . . .this is too much work, I want/need an easier way.  There must be a short cut – especially with social media.

You see, he thought the plan was overwhelming and you know what, launching anything is overwhelming. The fact is, whether you are finally offering your consulting services on line, launching a new book or starting a fashion or food business, it is a huge amount of work. And, it typically takes years to build momentum and brand awareness.  Everyone thinks it’s so easy.

So we argued about how he wanted to start with Facebook ads first. Bad idea! Especially when you have 100 likes on your page and a few measly posts with 0 engagement.  It’s much smarter to build a fan base, post witty and interesting videos every day and then boost a popular post with a few bucks.  At least you know it got some traction without dollars behind it.  Do the same thing on Instagram.

Take Smart Cuts, Not Short Cuts

So you just can’t rifle your way through social media and expect results. Yeah, there are no short cuts, but you can take smart cuts. You can develop a more thoughtful approach to social media with the limited amount of time that you have in your day.

One of my favorites smart cuts is to listen to your clients and customers.

You know the same old questions your clients ask you about in real life? Write individual blog posts about your answers to those questions. 1. You know the answer 2. These are popular questions. Popular questions get more attention.

If you need help with a marketing strategy or plan, please reach out at hello@mj.works I would love to learn more about what you are working on.

 

The Biggest Mistake Made On Social Media

social media, social media marketing, social media statistics, Uncatergorized

One of the biggest mistakes I see almost every company making on social media, especially Instagram and Facebook, is treating these networking platforms like they are a place to showcase their work without interacting with potential customers and clients.

Most brand managers and business owners will spend too much time worrying about what to post and too little time liking, commenting and sharing on other people’s posts. They treat social media like it’s a one way street and a platform to show off, rather than a place to genuinely connect with new clients and customers.

Think of it this way. If you were going to go to a cocktail party (think of Instagram, Pinterest, Twitter, etc. like a cocktail party), and you were going to talk about yourself the entire time (only posting), people would get completely turned off.

You must spend equal amounts of time posting and interacting with your followers and those that don’t follow you yet.   Spend an hour or so a day discovering new content and teach out to customers and clients that are like yours and start liking, commenting (in real full sentences) and sharing their posts. Then watch how fast you build a following.

How does this work? Everyone loves to see a new notification with a comment on their post. What is the first thing you do when you see that comment? You read it and find out who did the posting.  This act of “discovery” is a surefire way to building a real, true and authentic account.

Need help with your social media strategy? Reach out via email at hello@mj.works and follow me @madelinemariejohnson on Instagram.

HOW TO SUSTAIN YOUR STARTUP SUCCESS

business, creative collaboration, digital content strategy, Email Marketing, Influencer marketing, instagram, instagram insight, Instagram marketing, Marketing in the Moment, marketing muscle, marketing plans, social media, social media marketing, Technology, the future of branding

This list of market building business tips about how to stay on course while you design epic products and services for the world was originally created for my daughter who is a hard-working, bad-ass fashion designer. Like every child ever born, she asks for advice daily and then ignores a lot of it. SO THAT IS WHY THERE IS SO MUCH EMOTION BEHIND THIS POST.  All of these tips apply to anyone making anything. They work and they are important and today is a SPECIAL DAY because she is FINALLY heeding more of this advice. Amen.

Sure she’s nervous, as any startup who has achieved a bit of success would be. You might be nervous too – the big question – how do I sustain the success? Especially in the finicky world of Insta-fashion.   Here, I humbly give you YOUR GUIDING STRATEGY FOR STAYING  & GROWING SUCCESSFULLY.

WAKE UP, DESIGN, REPEAT

Design EVERY SINGLE DAMN DAY.  Do not let a morning go by without designing. That means you don’t answer emails or texts or schedule meetings unto 1 pm every day. Why? Because the life of your authentic brand depends on you DESIGNING. Designing can mean sketching, shopping vintage, eating something delicious, going to an inspiring store, museum, listening to music – WHATEVER MAKES YOUR CREATIVE MINDFLOW BABY. The only reason you are in business is that you designed epicness in the first place. There is a lot of stuff people can buy out there, they are choosing to drop their bank on yours. KEEP THOSE CUSTOMERS HAPPY.

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DEVELOP SYSTEMS FOR REPETITIVE STUFF.

What is a system? A set of rules that a baby monkey can do. They just learn the system (written or video instructions) and they do it.

Develop a system for responding to customers emails including templates for their frequently asked questions.

Develop a system for making sizing 1,000% CLEAR for all customers. Put it on the website.

Develop a system for ordering office stuff – like your favorite drinks, food, printer ink. Yes. make a list for the intern or assistand – where to go, when to reorder, how to pay for it. Make it so YOU DON’T EVEN HAVE TO TELL HIM OR HER WHAT TO DO.

Develop a system for packing items for shipment – include the surprise and delight gift – write it down or video it for the new interns. Then make them watch it. Show them PRECISELY HOW YOU LIKE IT DONE.

If you are complaining that an intern or assistant isn’t doing something the way you like it, it is YOUR FAULT. You didn’t set up the easy-to-learn systems.

TAKE PRE-ORDERS ON ALL NEW DESIGNS

The best rule of business is to MARKET BEFORE YOU MANUFACTURER. This is done by the best, most SUCCESSFUL companies. Create the demand BEFORE YOU ACTUALLY MAKE THE style. How?? Start sharing the backstory of design on your Instagram and Pinterest (YES PINTEREST) accounts. Show your customers the inside scoop. Tease them and then create a link to a page where they can GIVE YOU THEIR MONEY. Let them know they are going to be the FIRST TO HAVE IT. How exciting is that?? And give them a little something special for supporting you in the meantime. Make the “landing page” really JAZZY, sexy & FUN. Show the super special parts of designing, what inspired you. What is a LANDING PAGE? It is a special page on your website that you LINK TO THE BIO in your Instagram account every time you POST about that one design to INSTAGRAM. Don’t wait for the customer to SAVE your post. Make it EASY FOR THEM TO SHOP THE LINE. Stop with this I DON’T WANT TO BE TOO “PUSHY” CRAP. THERE IS PUSHY AND THEN There IS MAKING IT SIMPLE & EASY. DO THE LATTER.

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SAVE SOME MONEY FOR GOD’S SAKE

Stop f-ing WASTING YOUR MONEY on stupidly expensive food. That $6.00 matcha drink isn’t good for you. Don’t buy into it. What is good for you is PEACE OF MIND THAT YOUR BANK ACCOUNT ISN’T NEGATIVE. Lack of money is the most stressful thing that can happen to you. You can lose your lover, break a leg, create something stupid that people will laugh at, but if you don’t have dough in the oven, life will SUCK. Make it a habit. Open up a BUSINESS SAVINGS ACCOUNT TOMORROW. Do it after you finish designing. Move $500 over IMMEDIATELY and then add reminders to your calendar to drop $500 in every month. DO THIS NOW. More if you can. Save, save, save. We are going to INVEST that money too, so your money can make baby money. GROW THAT ACCOUNT BABY.

LET THOSE DAMN HATERS HATE

It’s their job. That is what they do. Haters are going to HATE. It’s GREAT to have haters. Why? Because you are actually doing something that get’s noticed. Hater’s don’t hate on something that isn’t getting any attention. Why? BECAUSE HATERS DON’T DO ANYTHING BUT HATE. That is how they get their ATTENTION. MORE MONEY, MORE HATERS. That’s okay. Hell, some brands actually pay to have more HATERS. It’s called Facebook and Instagram ADVERTISING.

CHILL YOUR ROLL. TAKE A BREAK.

Every day make sure you do something ridiculously extravagant and/or luxurious. GO AHEAD WASTE SOME TIME. Whatever that means to you. A pedicure, a bike ride, a hello fresh meal with your partner. This business building thing is NOT A RACE. It is YOUR LIFE and you need to enjoy YOUR LIFE. So make some time every day to do something fun that you enjoy. DON’T FEEL GUILTY ABOUT IT. Just do it. Just like you design, you also  take time to RELAX every day.

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IMITATION IS THE HIGHEST FORM OF FLATTERY – MY ASS

Anytime you can call out some creep ass KNOCK OFF cheater brand copying your original designs DO IT. Make them feel like what they are GREEDY, UNORIGINAL A-HOLES. That’s right. Call them out. Call them out in public in a CLEVER AND FUN WAY. Like you care but you don’t care. Unless they are HUGE creepy conglomerate – a dinosaur – looking to stay relevant. Then EMAIL CALL & SCREAM at the CEO & Founder and their BOARD OF DIRECTORS. Remember, however, when YOU are INSPIRED by something to REDESIGN IT and make it your VERY OWN. Best thing to do really is KNOCK OFF YOUR OWN DESIGNS and start a second business in the weird ass bowels of eBay. LOL. P.S. Don’t spend too much time on this and try to design something so ahead of the curve that the market has to catch up. One step ahead baby.

MOST PEOPLE ARE CLUELESS ABOUT HOW FAST THE WORLD IS CHANGING

So, don’t listen to MOST anyone, except maybe people like Elon Musk and Ray Kurzweil and maybe me because I have made it my business to stay RELEVANT, ahead of the CURVE and on top of my game.  I AM FASCINATED WITH CHANGE AND YOU SHOULD BE TOO. NO JOKE. Every business is being disrupted by technology. This includes INSTAGRAM. You have to start emailing  & MEETING with your customers and clients. WHY? Because Instagram may become the old people’s party and then how you gonna find them customers? SnapChat?

But doesn’t everyone hate email? Hello, people DON’T CHANGE THEIR EMAILS. Some still hang on to their freaking yahoo and aol accounts. Emails are a tighter connection. Better YET get the cell phones of your VIP customers and take them to DINNER. Just, whatever you do, DON’T BE BORING. Create an email you WISH SOMEONE WOULD SEND YOU.

GROW UP WITH YOUR CUSTOMERS OR KEEP ATTRACTING THE YOUNG GUNS

Yeah, your 25-year-old Insta-hottie is going to have a baby and all of a sudden that cropped off the shoulder number isn’t going hide her love handles and/or mother belt.  Oh, am I “body shaming”? Read the HATERS note above.  This is reality. Have a plan as to how you will keep moving forward with your biggest fans now or the babies coming down the pike.

5

EVERYONE IS GOING TO WANT A BIG BITE OF YOU. CHOOSE YOUR PACK WISELY

Why? Cause your haute, hot, HOT right now. Yup. Especially the has-beens and the wannabes.  Be DISCERNING. Be choosy. Be SUPER SELECTIVE about who you chill with. Why? Because if you hang with the reckless and wild, you will become reckless and wilder. If you chill with the sorry asses, you, in turn, will be a sadder one. EVERY dedicated entrepreneur experiences a bit of FOMO at times. There should be a LONELY HEARTS CLUB MEETUP for those building something big. Get out, dance, laugh and then get back to work. That BULL SHIT ABOUT WORKING HARD & PLAYING HARD is for drunks and trust fund IDIOTS without a purpose. Balance your work and play and stay away from the MDMA. Seriously, it’s not worth the emotional roller coaster ride.  Get HIGH ON LIFE.

SELECT WHO YOU WANT TO DO BUSINESS & SCREW THE 15 MINS OF FAME

Stop getting so flattered every time someone wants to COLLAB or PARTNER WITH YOU. You are WORKING YOUR ASS OFF and deserve to be noticed. Say NO to anyone not willing to collaborate with respect or who brings their headaches to the table. You have enough of your own problems to solve. If it’s not a HELL YEAH immediately than it’s a F NO. If you have to THINK about whether you want to sleep with someone, then it’s A F NO and collaborating is a lot like sleeping with someone. Create a list TODAY of the discerning people or businesses you want to align yourself with. SAY NO to anyone else who reaches out. Say it nicely. Always be kind. Kind always works. 

You WON’T MISS OUT. Andy Warhol was WRONG and RIDICULOUS about that 15 minutes of FAME. Not true. Most people remain anonymous their whole lives. You may never be famous. Who cares? It’s better to BE GREAT.

KNOW WHAT SUCCESS MEANS TO YOU

Stop measuring your success by other people’s stupid ideas of success. SUCCESS IS SIMPLY DOING WHAT YOU LOVE. Life is short. Everything else is BS.

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IT ALWAYS TAKES LONGER THAN YOU THINK.

Whether it’s sex with an ex or a check-up at the dentist or building your first prototype or sample. So STOP with the anxiousness.  IT WILL TAKE YEARS TO GROW YOUR BUSINESS. Even Google, the FASTEST growing business in the history of the world took 15 years to become a GIANT. SO SLOW THE HELL DOWN.

Secrets to Building a Fast Following on Instagram

instagram, social media, social media marketing, social media statistics, social monitoring experts, social networking, Social Relations Specialists

Here are a few great Instagram tips to help you build a following from Vincent Dignan, creator of Secret Sauce, a growth hackers guide.

  1. Find the fans that love you most. They like everything you create. Follow them and start to follow all of their followers and use the hashtags that they are using. Congratulations you have just infiltrated their community, as they begin to tag their friends and followers on your posts.

2.How to use #hashtags

Don’t use the main stream hashtags, they are too popular and your posts will get lost. Instead, use smaller ranking hashtags that are more specific to your market. Use smaller hashtags that fewer people use, but those who do, absolutely love what you are posting about.

3. You will rank for a hashtag on Instagram if you get enough likes in the first 15 minutes. This is what you should always be anchoring towards.

So how do you get traffic from Instagram?

4. Overcome the problem of only viewing Instagram traffic as direct traffic on Google analytics. Direct fans to where you want them to go.

Set up a landing page on your website for Instagram to avoid visits showing up as direct traffic on google analytics.

5. Add a link to where you want them to go – the landing page you created and create an offer – an unbelievable offer on that page.

6. Find hashtags you can trend for, the way @Foundr magazine did and went from 0-110K followers in a  month.

7. You can reply to your own Instagram post and add hashtags within 1st 10 mins of posting. This increases your chances of trending for a tag.

8. Two best ways to produce engagement on Instagram -Double tap if you agree and Tag someone who . . .

Follow me on Instagram here.

 

3 Big Social Media Secrets from a Growth Hacker

social media, social media marketing, Vincent Dignan

A few weeks ago, growth hacking guru, Vincent Dignan, was in NYC pitching his new book “Secret Sauce”. I had the chance to catch him on video. Here he shares three eye opening secrets about growing your personal brand on social media.