Note to reader: I have included examples of digital press kits and timely news angles in this article that you … More
Category: Star Powered PR
How to Score Press Coverage with this Free Service
Other than word-of-mouth marketing, press coverage is one of the best ways to help build your brand and for … More
How to Pitch Your Story to the Press
Here are a few real tips for developing fresh, new story ideas that will intrigue the media, get you press … More
How to Get Press Coverage
Watch these tips on how to position your brands as the type of thought leader that the media wants to … More
It’s So Not About You
It may seem like common sense, but the same bad story pitching keeps popping up everywhere. Rule #1 when reaching out … More
Microvideos: Get On Board or Get Lost at Sea
Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined … More
Cultivating Your Brand’s Voice: Know Thyself
Images by SLAMXHYPE Building a brand from inception is no easy feat. You’re sitting at your desk, contemplating and plotting your next … More
Let’s Get Featured in 2014 Holiday Gift Guides
If you are like most companies with a product or gift-able service, you are eagerly positioning your brand for a … More
The Customer is #1
When building a brand, it’s vital to reflect what is in the best interest of your core existence; the customer. They are … More
Normal Will Get You Nowhere
Brands and more specifically, the people behind them have difficulty rationalizing PR and advertising budgets, questioning whether they will get the … More
