So you can’t rifle your way through social media and expect results. Yeah, there are no short cuts but you can take smart cuts.
Most brand managers and business owners will spend too much time worrying about what to post and too little time liking, commenting and sharing on other people’s posts.
Nobody wants to spam their customers, but most do it anyway. Spam isn’t just about the quantity of emails and marketing you do you. It’s also about the quality. Madeline Johnson
Every day I speak with business owners from around the world. Personal trainers, nutritionists, physicians, cosmetic formulators, fashion designers, spa … More
I am working on a video tutorial today on how to research and test before you build your business. It … More
Email marketing is still a very viable source of communication when done properly. It’s one of the smartest ways to … More
Zero-cost word-of-mouth marketing is the gold standard of brand ambassadorship and the one thing that will surely build your business, … More
Note to reader: I have included examples of digital press kits and timely news angles in this article that you … More
Note: This case study is a summary of a very successful three year public relations and media outreach campaign that … More
For those of you sitting on the fence about starting your own dream business, I urge you to start now … More