Optimizing Your Google Business Listing

Google Business Listing, Marketing Technology, Measureable Marketing, Pop up Retail, video marketing

I am in the middle of building a marketing strategy to increase revenue for a health and wellness center for a Doctor of Naturopathic medicine in Middlesex County, New Jersey.  He has outstanding patient testimonials, has transformed people’s lives with his seven-week detoxification cleanse and a growing base of 15 five star Google reviews.

I strongly believe that his practice will continue to build on word-of-mouth recommendations and friend and family referrals, however he has to be prepared for potential patients who will do their due diligence. They will Google him and his practice.  So of course the marketing plan I am creating for him recommends that he polish up his Google Business Listing.

How do you optimize a Google Business Listing in 2019?

With 30 second videos of course.

google-video1-ss-1920-800x450.png

Last January 2018, Google started testing videos on business listings.

Here are the video guidelines. . . 

Google says that once you upload your video it can take up to 24 hours for it to display, but some may upload in minutes.

I am recommending a 30 second video for each one of the doctor’s services (my client) that include quick testimonials from patients.

  • Video one – The doctor asking his top three questions for his initial consultation and health assessment (with a patient).
  • Video two  The doctor surrounded by foods to detoxify the body while discussing the benefits of his seven-week cleanse.

Ideas for your local listing. . .

After you’ve decided what video you want to upload to your Google Business listing, make sure the video follows these guidelines:

  • Google My Business Video Max Duration: 30 seconds
  • Google My Business Video Max File size: 100 MB
  • Google My Business Video Min Resolution: 720p

What Kind of Google My Business Videos Should You Create?

  • Customers enjoying your delicious, healthy meals.
  • What goes on during a complimentary consultation. 
  • Live music and happy hour fun.

Think about the misconceptions that customers and clients have about your business.

Maybe they think –

  • Your clothing is too pricey.
  • Your meals are loaded with butter.
  • You don’t offer any vegan or gluten-free options.
  • You don’t take their health insurance.
  • You never have live music.

Make sure to address those misconceptions in your video.

Need help marketing your business. Reach out via comments here or drop me a line at hello@mj.works

 

How to Become a Thought Leader in Any Industry

How to Do Your Own PR, Influencer marketing, madeline johnson, marketing plans, personal branding, Thought Leadership, video marketing, website design, Wordpress website

Sometimes I work with individuals who are interested in developing their own personal “brand”.  They want to create what is currently called a “thought leadership” position on the internet and social media. This will develop opportunties to meet more clients, customers and well, maybe even new friends.

Often, these clients will have years and years of real-life experience and talent but little knowledge of how to bring that to the world wide web. They know it’s the smart thing to do, the next step in their career and a way to stay relevant, but they don’t know where to begin. It’s foreign territory and it feels uncomfortable.

What is a thought leader exactly?

Someone who demonstrates knowledge and authority on a specific subject that targets their potential customer or client.

“Thought leaders become the go-to people in their field of expertise. They are trusted sources who inspire people with innovative ideas”

Adam at Duke.png

For the past four months, I have been working with Dr. Adam Perlman,  Co-founder of Synchronicity, a Charleston, South Carolina company developing next-generation wellbeing centers.    He is also an adjunct Associate Professor of Medicine at Duke University, and from 2011 to 2017 was the Associate Vice President for Health and Wellness for the Duke University Health System as well as Executive Director for Duke Integrative Medicine. He’s currently the Director of Duke’s Leadership Program in Integrative Healthcare.

Fitness

We started with a meeting to brainstorm Adam’s core messages, what he felt the world needed most.

Once we nailed down his messages, I created a plan to develop three months (posting once a week on his WordPress blog) of video content. Why video?

  1. Adam is good on video. If he wasn’t easy on the eye, knowledgable and relatable, I would have rethought this approach.
  2. Videos are more impactful and consumers of social media content want more of it.

How to Develop Your Own Personal Brand

No matter where you work or what you do, you need to be continually developing your connections, influence, professional relationships and your network.

A personal/professional website and social media allow you to scale this process on a regional, national and worldwide level. As long as you are creating helpful and useful blog and video content with the proper organic SEO and hashtag strategy you will be assisting others in a very valuable way. At the same time, commenting and sharing your point of view with others in health and wellness or whatever field you are in you will develop an influential presence.

  • A website and social media functions similarly to a resume or a CV. This is also a place for your own personal portfolio. A platform for you to write, offer video sessions and also share books you have written and/or possibly consult and build other businesses in the future.
  • Most reporters, journalists and influencers will search for your name online, you want to control what they discover. They shouldn’t have to patchwork pieces of your CV from different websites or LinkedIn. Your website is a great introduction to you and your unique point of view. Most importantly, your own published content will help them write or produce stories that are more accurate and true to your point of view.
  • If you are pitching yourself as an expert to the media or collaborating with other influencers, most writers and producers want to know who is behind the brand. What the backstory is all about. How the idea evolved. A website and social media gives you the opportunity to highlight your experience and showcase your work and gives you some control over your image and reputation. It will help fill in the blanks for Synchronicity and give the wellness centers more credibility.
  • Your website online platform where you have the freedom to share your own opinion, this includes the inclusion of photos, work studies, and testimonials.

 

  • The website will also assist you in growing your likes, followers and engagement with those interested in your work, which will benefit you and your future projects.

 

  • Your own website & social media platforms give you the freedom to try other types of approaches to your community, now and in the future and express yourself the way you want to at any given time.
  • Your voice may convince and convert future clients and customers and become a vital part of lead generation for future members. It may be an article or video that you product that influences them to become interested in your business endeavors.

If you are stuck and don’t know where to begin, get in touch. You can email me at hello@mj.works or DM me @madelinemariejohnson on Instagram. I am here to help.

 

Day-to-Day Marketing Success for Health, Nutrition & Fitness Pros

Content management, Content strategy, Creative Marketing Campaigns, digital marketing, Digital Newsroom, Health Coaches, How to Do Your Own PR, Marketing in the Moment, marketing muscle, Marketing Strategy, Nutritionists, personal trainers, video marketing, Yoga Professionals

Day-to-Day Marketing Success happens when you are creating articles, social media posts, and inspiring & enlightening “content” that is linked to remarkable products and services. This includes the ongoing creation of engaging information that people are willing to read, watch and share as they begin to refer your brand to friends and family.

In the Beginning, You are Building Trust & Giving them a Taste of What You Offer

These initial website visitors that you attract are so grateful and inspired by your willingness to help them through their daily struggles. Your initial marketing lures them in with free guides, downloads, helpful “how to” videos, uplifting social media posts, etc.  Eventually as they begin to trust the consistent value that you are giving them for free they become more and more willing to buy your products and services, as they hand over their hard earned money to you.

Welcome to the World of Publishing

Your company should aim to be the ultimate guide, guru and media publisher of everything in health, fitness, nutrition and wellness. The number one source of information on each healthy therapy or treatment you offer – from yoga to meditation to personal training, whatever it is you do, give up your best advice and recommendations, for free. Everything you write, share on social media and offer to potential customers must be better than anything else written or filmed on the web. You must become the go to source for information about your speciality and beat out the

Startup Stock Photos

Experimenting is Everything

Smart marketers and businesses experiment as they grow and they also monitor and measure what works and what doesn’t. A part of day-to-day marketing is taking notice of your most popular social media posts, product promotions, blog articles and videos. Oh, and your competition’s as well.  Smart marketers also dig deep to find out more about their first customers. Where do they live? What else are they reading? Where do they shop? They play close attention to those that are visiting the site often, commenting on YouTube videos and clicking their way to the cart.

Day-to-day marketing involves A/B Testing of website offers (testing one promotion against another), Buy one, Get one Free, 20% off first time sessions, $30.00 for referring a friend. Smart marketers try different promotions and use promotional codes to monitor their success and/or failure.

3

Some Daily Marketing Rules for Success

Build a 30-day Stock Pile of Great Blog & Social Media Content before You Hit Publish

  1. Create, write and video at least one full month of content before you begin posting. This will be thirty days of blog articles, thirty days of Facebook, Instagram, Pinterest and YouTube posts. If you have one month of content you won’t get behind because each day you will be creating new content for the future.

You Will Be Marketing Every Single Day

  1. Plan on publishing existing articles and writing articles for the future every single day. Not all articles need to be written, some can be posts of beautiful photos with a few lines of copy. Others will be 15 second videos. The most important thing is that they are very helpful to your readers, viewers and visitors.

Create the Article and Video First & Then Posts for All Social Media

  1. You will start with an idea for an article, write that article, maybe script it for a short video too and then you will create a version of it for a Facebook Post, a separate Instagram Post, 3-4 Tweets, a Pinterest board, a Google + post, a LinkedIn Pulse article, maybe a different version of the article on Medium and a YouTube video. You will take that one idea and turn it into different useful updates for all social media channels and each channel should be understood to have a different context and a unique type of user.

Engage with Others by Commenting, Liking, Retweeting, Reposting & Sharing Their Content

  1. Engage with your competitors’ readers, viewers and those that follow your competition, especially influencers so they can begin to become familiar with your brand. You don’t simply push out content, you must connect with your like minded tribe. On Instagram, search through hashtags and top users; on Facebook & LinkedIn look to groups; Repin and comment on Pinterest. Spend as much time as you do creating a post as you do reading and commenting on influencers and enthusiasts content.

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What will we write about? What blog article content will be best for Health, Fitness, Wellness & Nutrition Professionals? How and where will we get this information?

The best content topics will be those articles and videos that answer the most frequently asked questions that people ask therapists and health professionals and the questions that they place into Google and Bing search engines.

This information needs to be gathered from a variety of places. How? and from Where exactly?

1. Survey the Practitioners

Survey all vetted trainers, therapists and professionals especially those that you follow or know in person. Make it easy on yourself and use a survey tool like SurveyMonkey.com

A list of questions

What are the most frequently asked questions from new clients and patients?

What are their biggest mental and physical health problems?

What treatments, trends and therapies are they most skeptical of?

2. Copy & Improve Your Competitor’s Content

Research and Monitor the type of content that your competition is sharing with the world. They have an advantage – sites like Mind Body Green & Greatest.com have years of users and data under their belt. They know to write and create video content that their audience wants. Copy their content ideas but make your articles more detailed, more instructive, more valuable to your audience. Yes, you want to steal content ideas.

3. Stay on Top of Trends in the Holistic Health & Natural Market Place

Read and Review trend reports from various media including traditional health media like Women’s Health, Prevention and even Mother Jones. Do more research, find as many lists of trending topics in health and wellness and write about each individual trend. What’s trending right now in 2017? Personalized nutrition, Ketogenic diets, Rope wall yoga, Animal Flow, Barre & Cardio Fusion,  Women-only clubs, Mushrooms as the new superfood to name a few things. Google search your way to the top trends in health and fitness and plan to create your own trend report for 2018.

4. Actively Network & Record Conversations

Listen to Viewers, Readers and Those Customers You Meet in Person

Attend trade shows, workshops and events, keep your ears to the ground, listen to what people are asking, what they are talking about. Jot down questions in Evernote or your notebook. This will also make for amazing blog article content.

5. Review Your Online Offerings

Review all of your offerings – this includes in person and by appointment video sessions, courses, retreats, etc and write and script a video about the benefits of these offerings. Write about them in detail. Interview people (testimonials) who have benefited from these services.

Make sure that each blog article ends with a Call-to-Action without selling to hard.

A few Call-to-Action ideas –

  • Book a session now
  • Download Today
  • Sign up for our email newsletter
  • Schedule a webinar
  • Listen to a Guided meditation
  • Get a Free Workout Session

6. Publish Great Content Daily using Specific Keywords and Hashtags

Obviously the hashtags will change as you post about different treatment and fitness modalities or healthy recipes.  Gather and write about all of the information you learn. This will allow you to create individual blog articles and a content strategy that will –

  • Build your organic search engine optimization for your website
  • Create a level of trust between you and your potential audience
  • Help convert website visitors into valued customers

 

5.

Stay Organized and Create a Daily Content Calendar

You can use a word document, Excel, Numbers on Mac. Anything to keep you organized. One post per day, posted to your blog and then shared with everyone on each social media channel in a different way. Mix it up. One day about meditation, the next about massage therapy, then a favorite new roller work out, Energy Healing, test all of the different healing and health therapies you have and develop blog posts about them, using the formula above, to find out what people care about the most. Look at your stats, see what they like, comment on and read the most.

Your calendar should be in tune with everyone’s schedule. Most look at social media more deeply during the evening from 8-10 pm. This is what data shows for Facebook. Twitter is for news updates all day long. As you watch your Instagram stats you will see when you have the highest amount of engagement and likes.

How else can you stay organized? Well, you can stick to a consistent theme, so your customers and followers know what they can expect from you. Here is an example of a weekly themed calendar.

Monday Motivation

Lift up your audience and get them ready for the week. Empowering blog articles and videos will inspire your readers to help themselves heal their mind, body and spirt.

Tuesday Transformation

Articles (and social media) will guide readers and viewers through personal transformations using nutrition, fitness, mindfulness and empowering messages. Posts will clarify and answer questions for your audience –   How does hypnotherapy help transform my weight? How does acupuncture bring on mental clarity while reducing stress? Will Reiki help me sleep better? How will personalized nutrition make me healthier? Educate & inspire them.

Wednesday Wisdom

Sharing of ancient wisdom of modalities like Energy Healing, Shamans, Ayurveda. Quotes from masters, unknown secrets to healing. Everything and anything to educate the public about how to stay healthy, wealthy and wise.

Thoughtful Thursday

One of the most popular days on Facebook, thoughtful posts can dive deeper into how we heal ourselves, how we live and how much thoughtful attention we should pay to our well-being.

Finally Friday 

It’s the end of the work week. Keep Friday articles “lighter” and social media in line with getting ready for the weekend. Focus on “how to relax” “how to get the most out of your weekend” how to create an at home retreat”. Post about courses you offer that customers can take over the weekend.  Maybe you are starting your business in NYC or possibly the North east coast.  You may want to post about healing places to go, healthy & wellness events or new classes to take.

Super Saturday

Oh the weekends, when most are either hung over or ready to rock the gym.Weekend workouts, personal fitness and training, meal prep for the week.This is when people have more time for themselves to work out.

Spiritual Sunday

Focus on those therapies that can help heal the spirit. Meditation that soothes the soul. How to create an Ayurvedic spa day. A post about how Energy Healing soothes the spirits. Poems by great writers. Keep your content soulful and real, so it resonates emotionally with your followers.

If you have particular questions about how you should begin marketing your business, please feel free to reach out. Send me a Tweet @MarketCouncil  or email me at m.johnson@themarketcouncil.com. I would love to connect.

Facebook Declares End of the Written Word

media relations, media relations expert, Storytelling, video marketing, Video Wake Up Call, Viral content, visual branding, visual communications

On Wednesday, June 14th Facebook announced that in five years time video will replace written text on social media.

The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said.

If the idea of being filmed makes you cringe or need help telling your brand story on camera, than it’s time for a video wake up call, a video training with me, a marketing & PR professional in NY.

If you would like a video training with me, please respond below. In return for a testimonial, I am offering three free sessions to Manhattan-based business owners in health, wellness, fitness or nutrition (my area of specialization).  Comment below or tweet me @marketcouncil to connect.  Check out what’s involved in a Video Wake Up Call here

Seen in All The Right Places

digital advertising, online marketing, the future of branding, Uncatergorized, unique media platforms, video marketing

Everyone is attempting to create their own strategy on how to use video to increase the quality and quantity of visitors to their site and more clicks to their cart. New startups are popping up claiming to be good at getting your content seen and shared on the right social networks by the right people.

Video seeding technology allows for relevant video using semantic technology to automatically match videos to your respective audiences. Today we were told (by a leading video syndication company) that video on your site can increase engagement and length of time spent with you by 50%.

There is a difference between social video seeding vs. video ad networks. Click here for a decent explanation.

Video Seeding companies

Selling distribution but outsourcing their delivery

 Video Ad Networks

 If you are creating your own video to syndicate consider this:

  • Video should support editorial content
  • Content should spark interest and be enjoyable to watch
  • Celebrities are a huge draw
  • For bigger syndication, stay away from user generated video and/or blatantly branded video
  • Create a calendar of videos to launch that are themed and timed to release around important events
To stay ahead of trends in video, check Reel SEO