Zero-cost word-of-mouth marketing is the gold standard of brand ambassadorship and the one thing that will surely build your business,…
Here’s What Happens When You Fiercely Follow Your Dreams
It takes boatloads of courage to act on your gut and it takes an even bigger heroic dose of bravery…
Marketing Health, Fitness, Food & Fashion + 3 Smart Ways To Build Your Online Business
What to Do When You Hate to Sell So many business owners tell me how they hate to “sell”. They…
HOW TO SUSTAIN YOUR STARTUP SUCCESS
This list of market building business tips about how to stay on course while you design epic products and services…
Building Brand Awareness for Health, Food & Fitness Startups
Note to reader: I have included examples of digital press kits and timely news angles in this article that you…
Day-to-Day Marketing Success for Health, Nutrition & Fitness Pros
Day-to-Day Marketing Success happens when you are creating articles, social media posts, and inspiring & enlightening “content” that is linked…
How to Make Money While You Sleep
It was during a back-to-back deskside media tour here in NYC smack in the middle of an epic snowstorm, as…
The Healthiest Mindset for Thriving in The “Gig” Economy
Another title for this post could have been, a fearless manifesto for 5-star reviews & making money on UpWork, Angel.co…
How to Get Ongoing PR Coverage For Your Health & Beauty Business
Note: This case study is a summary of a very successful three year public relations and media outreach campaign that…
Start & Build Your Dream Business
For those of you sitting on the fence about starting your own dream business, I urge you to start now…
