How to Keep Your Cool

MJMPR is here to serve it up. The universal ‘selfie culture’ pioneered by generation y-ers and millennials seems to be an invitation … More

The Art of Sampling

               Companies often feel weary and even resistant to shell out free products and services … More

Start up 101 Public Relations. Do I need a PR Agency?

Of course you need a public relations action plan, you already know it’s a necessary part of growing your business.  How … More

A Matter of Brand Taste

A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, … More

PR -Raising Awareness and Engaging Customers

What are the branding benefits of hiring a PR agency? As designated torch bearers (brand ambassadors) PR helps – 1. … More

Marketing Under the Influence

Cosmetic and skincare companies give millions of dollars of free products and spend sizeable amounts on launch events -all in … More

Marketing and The Nuzzle Factor

We recently sat in on an industry only beauty event for a behind the scenes look at consumer buying influences behind … More

The Soft Sell

What’s the difference between pitching a story and selling one? Absolutely nothing.  We’ve just never approached editorial and television coverage … More

Beauty is Big Business

We’ve been interviewed in the past about why women are always searching for the next best beauty product – the … More

Television News Coverage 101

This post is not about pitching a television show idea. The following insight is about getting your new product/service on … More