It seems like the only news that goes viral is that which is sensationalized. So how are you, as a business owner, or a personal brand, going to captivate new followers on Instagram, Facebook, Twitter and LinkedIn? How can you be more interesting on line? How can you become a magnet for curious customers and clients?

Every new business owner I work with struggles with the same issue. On the one hand they know they should “put themselves out there” on social media. They completely understand the power of blogging and vlogging (video blogging) but at the same time they are overwhelmed and confused about the type of articles and videos they should produce and share.

Then of course comes the “who has time for all of this?” question. Yes, producing “content” is time-consuming.

So, just how do you prove your own worth on social media in the most efficient way possible? How can you get others to listen to what you have to say? How do you become noticed when there is so much “noise”? How do you cut through the clutter and really stand out?

The truth is, you don’t have to write every single post that you publish or create a new video every week. Each platform provides a way for you to share posts that are already popular, making you the DJ or curator of interesting content.

On Twitter you can retweet and share trending tweets that are getting the most engagement. Simply search for the topic you are most interested in #health #fitness #fashion #beauty and retweet posts that are getting the most likes and follows.  Of course you want to make sure that the content you are sharing is in line with your values and is of interest to the followers you already have. On Instagram you can use an app like Repost to share popular videos and photos from those you admire and respect.

Here is a helpful article on how to share popular posts on LinkedIn as well.

Remember, you need to vet (carefully examine) the best content that has the most comments, likes and shares.

I am here to help you with your social strategy. Feel free to send me your questions by commenting below or drop me a line at hello@mj.works

Yours in Service,

Madeline Johnson