A Mount Everest Marketing Day

brand management, Marketing Mavens, marketing muscle, marketing plans, Uncatergorized, unique media platforms

A Mount Everest Marketing Day at http://www.themarketcouncil.com

Some days it really is an up hill branding battle. And although we are really excited about all of the new and exciting ways to create and communicate our client’s brands, sometimes it just seems like the tools we have been given aren’t really ready yet.

Let’s just recap the day.

10:15 am Lost in Facebook Places. Why? because it’s really difficult to manage and market a franchise with multiple US locations with an application that’s still in development. Merge? Unmerge?

11:46 am Perplexed to find out that the pre-opening marketing plan for our client in Orlando is doing so well that customers are calling and trying to schedule and the store will be delayed another 45 days because they didn’t order their computers? Note: Communication between operations and marketing must improve.

1:54 pm Not sure we completely believe that 70% of the customers that purchase services through said “daily deal luxury membership site” will actually become loyal customers. We still think they attract coupon clippers.

2:33 pm Confused by LGBT Newspaper Advertising Director when he tells us “most advertisers don’t know how to speak to our market”. Yes and that is why we called you, sir, we want to know how to speak to the $743 billion lesbian, gay, bisexual, and transgendered market.

4:20 pm Frustrated that the beauty mobile app that we were retained to launch last month is still in the application phase at the Apple store.

5:01 pm Wondering just how long it will take Foursquare to answer our BULK query about how to manage all of our client’s individual pages that look quite lonely on their site.

all damn day – Aggravated at WordPress because we can’t seem to cut and paste our short link’s today. What’s up with that?

5:50 pm Trying to tame the creative department because she thinks we should “rethink” the direction of the entire graphics package for client opening three more stores in less than a month.

Looking forward to Jon Stewart tonight.

How Popular is Facebook Places?

location based marketing, online marketing, social shopping experience, Uncatergorized

Location based services like Facebook Places and Four Square usage is still too nascent to take away any real analysis. Could it be that consumers are concerned about their privacy and sharing where they are at any particular moment? Possibly.

Seven of the top 10 check-in sites for these services are airports, according to a study by Wildfire Interactive, with the top 10 including airports, Disneyland, Times Square — and Facebook’s headquarters.

Studies show that only seven percent of all mobile users currently use check in services and businesses are struggling to determine how big of a deal these services really are and how much of it is just hype.

Only time will tell. Regardless, local business should claim their Facebook Place pages and consider listening to what their customers are telling them about what is most interesting and noteworthy about their products and services. This will enable them to tap into that conversation stream and use it to inform and entertain prospects about new launches and offerings.

And although free local pages could give businesses an initial viral boost, Facebook will continue to lure these businesses to ad placement on their site.