Start & Build Your Dream Business

Brand Awareness, brand reputation, digital content strategy, madeline johnson, marketing plans, media relations, Public Relations, Uncatergorized

For those of you sitting on the fence about starting your own dream business, I urge you to start now and take advantage of all of the amazing tools that can help you reach a global audience. I’m not just talking about social media like Instagram, Facebook and YouTube. I am also very excited about the hundreds of other ways in which you can reach your audience in countries around the world and the collaborations happening in my industry, health, wellness, fitness and nutrition.

My name is Madeline Johnson and I am an marketing and media strategist based in NYC. I help startups and entrepreneurs build brand awareness and sales revenue by creating easy to follow marketing plans and courses like ThePRPlaybook.com.

Here is my new intro video.

I am very enthusiastic about learning more about what you are working on, so please connect. You can comment on this blog post or meet me on Twitter @MarketCouncil or here on my YouTube Channel.

How to Create a Growth Marketing Plan for Your Business

Brand Awareness, Creative Marketing Campaigns, market research, Marketing Metrics, marketing plans, social media marketing

I work with a hell of a lot of startups in the fitness, health and wellness industries. These are great people with really wonderful ideas. However, what I have observed is that too many business owners are in complete denial about what it takes to really grow their customer and client base. Some are under the impression that if they build it, they will come.

 

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Others think it just takes a couple of big press hits to get the brand awareness ball rolling.

Most are incredibly impatient.

if-you-dont-plan-your-time-someone-else-will-help-you-waste-it-quote-1

Sorry, folks, unless you do the deep research about who your customer is and if they even want a product or service likes yours, you are going to run into trouble.  You also need to wake up to the reality that all marketing is pure experimentation and some activities work better than others.  Depending on your target market, if you scurry around without a plan you will be hitting your head against the wall, wondering why your sales aren’t spiking like you thought they would.

You will be lost in the matrix of marketing hell.

It’s also very, very easy to get overwhelmed by what type of marketing you should be doing  for your brand.

This is why I recommend building a plan first.

This plan does not need to be an 80 page manifesto for building your business. It can be as simple as focusing on the core elements for a plan of action.

These elements include –

  • competitive market research
  • defining your target audience
  • a strategy for owned, earned and paid media
  • a realistic budget
  • metrics to measure your success.

This will help you create a realistic situation analysis and summary while giving you a clearer picture of what you must do first and a marketing strategy that will have you overcoming obstacles and threats as you build brand awareness for your business.

 

The PR Playbook: Fitness Media Coverage for Your Health Brand

Brand Awareness, digital content strategy, Digital Newsroom, Earned Media, editorial know how, Fitness, Fitness Marketing, How do do your own PR, Marketing in the Moment, media relations, press coverage, Public Relations

Watch for tips on how to collaborate with fitness editors, media and influencers. . .

 

When you need to get the word out about your new fitness class, gym, yoga studio or wellness workshop, the fastest way to connect with customers and clients is through influencers and media.  Sign up for ThePRPlaybook.com for more real life lessons on how to build your fitness, health, wellness and nutrition startup.

In this video I show you how to get started, how to find the writers, bloggers and journalists most likely to collaborate with you and report on your launch and how to connect via email and social media.

It’s been just a few weeks and I have already connected the brand with The NY Daily News, Cosmopolitan Magazine, The NY Post, US News & World Report, Well & Good NYC and TimeOut NY.

Time Out NY

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Check out more coverage here NY Daily News and here US News & World Report

hiip-hype-9-exercise

What is H.I.I.P. HYPE?

A new fitness experience in New York, created by artist and personal trainer, Sayco Williams, H.I.I.P. HYPE stands for High Intensity Interval Painting. Many exercise and fitness enthusiasts are familiar with high intensity interval training, where someone performs a given exercise for a short interval followed by a rest interval; it’s a very effective and very efficient means of training that can produce impressive results.

Sweat it Out, Brush it Off

H.I.I.P. HYPE puts a brand new spin on this popular style of training by incorporating acrylic painting on canvas into rest periods, allowing participants to express their creativity in a pressure-free group setting.

An Exercise in Creative Self-Expression

No prior painting experience is required; many participants have never painted before. And while some brief and general instructions are given during the warm-up, the goal is unhindered expression; to flow with whatever comes out.

Fun Fitness for All

The exercise portion is all done with bodyweight exercises, meaning minimal equipment requirements and participants of any fitness level can be happily accommodated.

With Brain Boosting Benefits

This combination of physical activity and creative stimulation leads to an amplified mind-body connection, and is a perfect remedy for the hyper-connected, permanently-stressed culture that permeates the world today. A study in the journal Frontiers in Human Neuroscience shows that regular exercisers do better on tests of creativity than their more sedentary peers. Everyone benefits from disconnecting on a regular basis, and taking a HH class is an exhilarating way to reap that benefit and get a great workout in as well.

H.I.I.P Hype classes are also great for people who have become bored with their traditional fitness routine — it’s unlike any other fitness class out there.

Building Your Business with Media & Influencers

creative collaboration, digital content strategy, How do do your own PR, Influencer marketing, marketing muscle, Marketing Technology, The PR Playbook

 

This video is part of a lecture in ThePRPlaybook.com, my new online course to help you build your business by leveraging media and influencer collaborations.

When it comes to driving eyeballs and business to your website, influencer attention can have quite an impact.

Now, there are basically three types of influencers.

The Elevated Consumer

A passionate enthusiast, they may not have formal training, but they are learning along the way and taking their community on the journey. Typically, they are sharing DIY’s, How to’s, interviews and product reviews for their fans and followers to try.

The Professional

A skilled, licensed and seasoned professional who has decided to scale themselves to reach a wider audience, typically with a product or service to sell.

The Celebrity Influencer

This celebrity can be a combination of the above or simply so entertaining that they have amassed a large enough following to have star status.

Finding influencers has typically involved some type of Google search but I have just signed up for a free trial at Scrunch.com. I have been waiting for something like this for a while.

1

Search the Health & Fitness Directory

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  • Filter by Instagram, Twitter and Blogs
  • By minimum and maximum follower range.
  • By location. In this case North America.
  • By date range of posts.
  • By quantity of posts.

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While influencers with a social reach of one million plus are going to be more difficult and expensive to reach, try finding those with a reach of 20-100K by location.

You will increase your chances of collaboration when connecting with emerging bloggers and vloggers who are on their way up.

 

How To Score Media Coverage for Your Brand

collaborations, creative collaboration, Digital Newsroom, Earned Media, Fitness Marketing, growth hacking, Integrated public relations plan, marketing muscle, media relations, Public Relations, The PR Playbook

Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.

In this video, I quickly move through the top 20 questions on every media influencer’s mind.

The Top Three Questions on every writer’s mind. . .

  1. What makes your story newsworthy right now? Why is it so timely?
  2. What problem does it solve? And, is it a big problem?
  3. Will readers and viewers want to share your story?

If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.

 

Win Over Media & Influencer Like a PR Pro

collaborations, Digital Newsroom, How to Do Your Own PR, Key Messaging and Talking Points, press coverage, Press Kits, The PR Playbook

I am very excited to be editing a course that will help fitness, health, wellness and nutrition startups build their businesses with ThePRPlaybook.com.

This is your essential guide, basically your road map to growing your business while winning over top-tier media and your very favorite influencers.

You know that building buzz and sharing your journey will boost brand awareness and consumer engagement that leads to an increase in sales for you. This is your marketing manual for success and it was created for people who don’t have the time to spend on social media 24/7.

If you are struggling with finding customers & clients, then this course is for you. If you need more eyeballs on your website then enroll your ass in this course right now.

Whether you’ve written a book, built an online course yourself or you’re opening a new retail store, maybe an e-commerce shop or you have created a breakthrough product or service, you will learn the most critical and effective marketing and PR tactics to reach your audience and audiences you never knew you would attract. Yes, that is right, the people who want to buy your stuff.

You will learn how to grow brand awareness about your business with press coverage in leading media like The Wall Street Journal, TechCrunch and USA Today and how to collaborate with influential bloggers and vloggers to reach new customers and clients.

I created this course to help startups and new brands cut through the clutter of repetitive, abundant and downright confusing marketing advice and understand and execute only the most productive marketing activities to build upon success.

Who am I?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant based in NYC. I am a no BS PR pro who specializes in health, wellness, fitness & nutrition. I have over 15 years of experience working with amazing brands like Reebok, Fairmont Hotels & Spas, Aveda and startups in the world of health and wellness tech.

I enjoy working with startups and entrepreneurs who are basically creating anything that makes us look and feel great. Send me a Tweet @MarketCouncil

 

The PR Playbook – Your Startup Strategy

business, Content strategy, editorial know how, Experiential Marketing, growth hacking, marketing plans, The PR Playbook, Uncatergorized

Who am I? Why am I creating ThePRPlaybook.com and how will it help you?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant specializing in health, wellness, fitness & nutrition. I am based in NYC.  I enjoy working with startups and entrepreneurs who are  creating anything that makes us look and feel good. I am also the creator of The PR Playbook, an essential guide to growing your business through brand awareness and consumer engagement that leads to sales.

I consult. I strategize and I create content for emerging brands. I help businesses grow. Right now, at this moment, I am working on –

  • Creating brand guidelines and editing training manuals for Tevia Feng, the creator and founder of White Tiger Qigong.
  • Writing and designing digital media kits for Kyle Rothschild, owner of HearthandBeam and BrownDogFancy.
  • Developing a blogging and social media strategy for Richard Silver, a very talented photographer who is about to embark on A Remote Year.

I am creating The PR Playbook, a two hour online course, to help startups and small brands  cut through the clutter of repetitive, abundant and confusing marketing advice, while helping them to understand and execute only the most productive and critical marketing tactics and activities to build upon success.

This course is unique in that it is an intelligently-designed mash up of marketing strategy, timely tactics and and technology to help you grow faster. 

With each lecture you will benefit from –

  • my years of experience working with businesses of all sizes while collaborating with top tier media like The NY Times and The Wall Street Journal and influential bloggers. I have had the opportunity to represent incredible brands like Reebok, Aveda, Fairmont Hotels & Resorts and Lisa Drayer, former CNN Health correspondent and author of The Beauty Diet, to name a few.
  • a real time focus on continual social media execution and every day marketing in the moment activities with real time insights as I work with brands of all stages and sizes and from around the world.
  • wisdom from winning business strategies and growth hacking techniques boiled down to simple and easy to understand and implement directives.

Note:

This course offers much more than just high level strategy and lessons on how to find a writers email or google more bloggers to review your new product.

Who is this course perfect for?

Startups, brands and personal consultants and coaches disrupting the world of health with technology and new products and services designed to help people become physically, emotionally and mentally prime.

Professionals in the wellness industry including aestheticians, spa operators, licensed massage therapists, cosmetic dentists, physical therapists, meditation facilitators and anyone with a business helping people become a better and stronger version of themselves.

Personal trainers, dancers and fitness coaches and mentors who are looking to build an online community and audience for their new workout product, video classes, gym concept, studio or other exercise innovation.

The two-hour course will launch this September. Sign up here to receive updates at ThePRPlaybook.com

How Does Your Business Add Value?

building brand trust, editorial know how, growth hacking, How do do your own PR, media relations, media relations expert

Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media coverage and you’ve landed an interview, be sure to share the problem your business helps solve. Share your personal story as well. Did you create your business because of a problem you were having yourself? This is what makes your story more interesting, authentic and possibly more shareable.

Need help sharing your story with editors and journalists? Reach out for a complimentary brain storming session with me. Send me at Tweet @marketcouncil

Standing Out in a Sea of Startups

brand publishing, brand reputation, Communications, Content management, Content strategy, growth hacking, How do do your own PR, media relations

What’s keeping me busy these days involves writing and filming digital news kits for startups and new brands. I have a lot of fun helping them shape their brand stories as I prime them for interviews and news coverage.

Watch this 45 second video above for one of my best tips on how to share a more authentic brand story that influencers and journalists what to hear.

Like these tips? Want more? Sign up for my media relations 101 course for start ups and entrepreneurs, launching this September 2016. Check out ThePRPlaybook.com

Is Your Brand Story Newsworthy?

Brand Awareness, Communications, editorial know how, media relations, media relations expert, press coverage, Press Kits

Almost every entrepreneur and marketing director out there knows that getting press coverage and influential writers to share their start up business story is important. Press coverage can open up their brand to a whole new target market and potential for sales.

What they don’t know is how to pitch a story to a journalist, writer or reporter.

I disagree with some growth strategists when it comes to getting the media and influencers to cover your new brand story.  Some will tell you to start small, contact the less influential bloggers and websites first. That might work if you want to be a one hit wonder, but not if you are building a brand that is built to last.
In my years of experience, all top tier media want the scoop first. Whether it is a writer from The Huffington Post or Fox News, they are looking to be the one to break the news. I have worked with many media members – from editors of The New York Times to Vogue and GQ, and I will tell you right now, they don’t want to be the second or third to share your story.
When planning out your media strategy, target your list of influencers. Create a top target list and pitch them first.
Note: If you have been covered by other websites or influencers and you are pitching those in the big league, let them know. They will appreciate your honesty which will eventually build trust and a long lasting relationship, which is what you want with the media in the first place.
Doing your own public relations and media outreach involves building writer relationships and those relationships start with being open and transparent.
Are these tips helpful to you? Be sure to sign up for The PR Playbook, your essential guide to brand growth  launching this September 2016.

Where to Find Me
As a marketing & public relations expert and social media pro I help businesses grow.
Learn more about my career and professional background here.

Subscribe above to my YouTube channel for sage tips, hacks and recs about marketing and social media and follow me on Twitter for health, wellness and fitness insight & news.

Follow me on Instagram where I post inspiration for startups, entrepreneurs and hustlers in health and wellness. @madelinemariejohnson

Let’s connect on LinkedIn & check out the video wake up call that will increase your self-awareness and storytelling abilities.

For those interested in studying self-awareness, join the growing community at Undisputed Origin.