6 Rules to Make Sure Your Marketing Messages Don’t Smell Like Spam

Email Marketing, marketing demographics, Marketing in the Moment, Marketing Mavens, Marketing Strategy, Measureable Marketing, Uncatergorized
Nobody wants to spam their customers, but most do it anyway.  Spam isn’t just about the quantity of emails and marketing you do you. It’s also about the quality.

Rule 1

Make a promise to yourself to never underestimate the intelligence of your customer or client. People are much smarter than you give them credit for and every time you send them an email or lead them down a drip campaign that smells like spam, you lose any form of trust that you were hoping to get.
When you are building a business, trust is everything.

Follow these surefire ways to build trust with your future customers.

Rule 2

Marketing messages that over promise and under deliver and sound too good to be true not only smell like spam, they taste like it too.  Keep your claims and benefits realistic and believable.

Rule 3

So don’t use unnecessary words to describe your product or service. It’s better to describe what your offer is in a more clear and precise way than to add on adjectives that lose their meaning. Another benefit of writing concise copy – it can be read and understood faster and easier.

Rule 4

Speaking of wasting another’s time, that is exactly what spamming does. If your email or landing page copy takes more than a minute to read or watch you have wasted everyone’s time. Get to the point as soon as you can. People are smarter than you think and don’t enjoy being lead down a long, boring sales funnel.

Rule 5

Especially if you are trying to put a squeeze on their decision making. People are on to your tactics and they aren’t going to buy into your limited time only offer. Knock it off. If they are looking for what you are selling and you have a superior product, they’ll buy it. No need to put the squeeze play on. It’s a total turn off.

Rule 6

Please price your products competitively. The more time it takes to understand how much you want for that product or service you are selling the more frustrated your customer will become. Be upfront and make sure your price is sensitive to competitive pricing. If it’s higher, be prepared to explain why and if it’s too low, you risk looking like a cheaper and lower value offer.

Would you like me to review your marketing messages? Drop me a link at hello@mj.works  – I am happy to connect.

 

Instagram Basics for Business. A Tutorial

Brand Awareness, Digital Newsroom, Fitness Marketing, future of marketing, growth hacking, instagram, instagram insight, Instagram marketing, marketing on smart phones, Marketing Technology

In May of this year Instagram officially announced it’s new business tools, making it easier for startups to pay to reach their target audience.

Before you start buying Instagram ads, be sure to watch this quick and super helpful tutorial on how to get your business started on Instagram.

I am in the process of filming a full series on how to grow your fans, followers and customers on Instagram and as soon as it is ready, I will add it to  ThePRPlaybook.com

In the meantime, I thought I would share this first lecture with you so you can develop a great profile, bio, content and hashtag strategy.

If you have any questions, please comment on the video on my YouTube channel. I look forward to hearing from you.

How to Create a Growth Marketing Plan for Your Business

Brand Awareness, Creative Marketing Campaigns, market research, Marketing Metrics, marketing plans, social media marketing

I work with a hell of a lot of startups in the fitness, health and wellness industries. These are great people with really wonderful ideas. However, what I have observed is that too many business owners are in complete denial about what it takes to really grow their customer and client base. Some are under the impression that if they build it, they will come.

 

field

Others think it just takes a couple of big press hits to get the brand awareness ball rolling.

Most are incredibly impatient.

if-you-dont-plan-your-time-someone-else-will-help-you-waste-it-quote-1

Sorry, folks, unless you do the deep research about who your customer is and if they even want a product or service likes yours, you are going to run into trouble.  You also need to wake up to the reality that all marketing is pure experimentation and some activities work better than others.  Depending on your target market, if you scurry around without a plan you will be hitting your head against the wall, wondering why your sales aren’t spiking like you thought they would.

You will be lost in the matrix of marketing hell.

It’s also very, very easy to get overwhelmed by what type of marketing you should be doing  for your brand.

This is why I recommend building a plan first.

This plan does not need to be an 80 page manifesto for building your business. It can be as simple as focusing on the core elements for a plan of action.

These elements include –

  • competitive market research
  • defining your target audience
  • a strategy for owned, earned and paid media
  • a realistic budget
  • metrics to measure your success.

This will help you create a realistic situation analysis and summary while giving you a clearer picture of what you must do first and a marketing strategy that will have you overcoming obstacles and threats as you build brand awareness for your business.

 

How to Work with a PR Agency without Losing Your Mind.

Communications, Content management, digital content strategy, Earned Media, PR Agency, press liaison, social media marketing

These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media marketer or a larger retainer-based agency.

Note: It’s best to heed this advice before you actually decide to hire one.

However if you’ve decided to blow your marketing budget on a digital agency and you are just not seeing the results you’ve expected, then tune in and follow these recommendations.

Need help navigating the world of PR for your brand? Comment with questions below. I would love to hear from you.

How To Score Media Coverage for Your Brand

collaborations, creative collaboration, Digital Newsroom, Earned Media, Fitness Marketing, growth hacking, Integrated public relations plan, marketing muscle, media relations, Public Relations, The PR Playbook

Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.

In this video, I quickly move through the top 20 questions on every media influencer’s mind.

The Top Three Questions on every writer’s mind. . .

  1. What makes your story newsworthy right now? Why is it so timely?
  2. What problem does it solve? And, is it a big problem?
  3. Will readers and viewers want to share your story?

If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.

 

The PR Playbook – Your Startup Strategy

business, Content strategy, editorial know how, Experiential Marketing, growth hacking, marketing plans, The PR Playbook, Uncatergorized

Who am I? Why am I creating ThePRPlaybook.com and how will it help you?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant specializing in health, wellness, fitness & nutrition. I am based in NYC.  I enjoy working with startups and entrepreneurs who are  creating anything that makes us look and feel good. I am also the creator of The PR Playbook, an essential guide to growing your business through brand awareness and consumer engagement that leads to sales.

I consult. I strategize and I create content for emerging brands. I help businesses grow. Right now, at this moment, I am working on –

  • Creating brand guidelines and editing training manuals for Tevia Feng, the creator and founder of White Tiger Qigong.
  • Writing and designing digital media kits for Kyle Rothschild, owner of HearthandBeam and BrownDogFancy.
  • Developing a blogging and social media strategy for Richard Silver, a very talented photographer who is about to embark on A Remote Year.

I am creating The PR Playbook, a two hour online course, to help startups and small brands  cut through the clutter of repetitive, abundant and confusing marketing advice, while helping them to understand and execute only the most productive and critical marketing tactics and activities to build upon success.

This course is unique in that it is an intelligently-designed mash up of marketing strategy, timely tactics and and technology to help you grow faster. 

With each lecture you will benefit from –

  • my years of experience working with businesses of all sizes while collaborating with top tier media like The NY Times and The Wall Street Journal and influential bloggers. I have had the opportunity to represent incredible brands like Reebok, Aveda, Fairmont Hotels & Resorts and Lisa Drayer, former CNN Health correspondent and author of The Beauty Diet, to name a few.
  • a real time focus on continual social media execution and every day marketing in the moment activities with real time insights as I work with brands of all stages and sizes and from around the world.
  • wisdom from winning business strategies and growth hacking techniques boiled down to simple and easy to understand and implement directives.

Note:

This course offers much more than just high level strategy and lessons on how to find a writers email or google more bloggers to review your new product.

Who is this course perfect for?

Startups, brands and personal consultants and coaches disrupting the world of health with technology and new products and services designed to help people become physically, emotionally and mentally prime.

Professionals in the wellness industry including aestheticians, spa operators, licensed massage therapists, cosmetic dentists, physical therapists, meditation facilitators and anyone with a business helping people become a better and stronger version of themselves.

Personal trainers, dancers and fitness coaches and mentors who are looking to build an online community and audience for their new workout product, video classes, gym concept, studio or other exercise innovation.

The two-hour course will launch this September. Sign up here to receive updates at ThePRPlaybook.com

How Does Your Business Add Value?

building brand trust, editorial know how, growth hacking, How do do your own PR, media relations, media relations expert

Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media coverage and you’ve landed an interview, be sure to share the problem your business helps solve. Share your personal story as well. Did you create your business because of a problem you were having yourself? This is what makes your story more interesting, authentic and possibly more shareable.

Need help sharing your story with editors and journalists? Reach out for a complimentary brain storming session with me. Send me at Tweet @marketcouncil

Standing Out in a Sea of Startups

brand publishing, brand reputation, Communications, Content management, Content strategy, growth hacking, How do do your own PR, media relations

What’s keeping me busy these days involves writing and filming digital news kits for startups and new brands. I have a lot of fun helping them shape their brand stories as I prime them for interviews and news coverage.

Watch this 45 second video above for one of my best tips on how to share a more authentic brand story that influencers and journalists what to hear.

Like these tips? Want more? Sign up for my media relations 101 course for start ups and entrepreneurs, launching this September 2016. Check out ThePRPlaybook.com

The Fastest Way to Finding New Clients & Customers

business, Customer Acquisition, marketing muscle, Uncatergorized

Spying on competitors and copying their best practices is a growth hacking and marketing secret to finding your next clients or customers. This tip really applies to all businesses, so anyone can really benefit.

Stealing from your competitors is nothing new. That’s how Airbnb built their business off Craig’s List. Read here for the back story.  It was pure, unadulterated hustle.

Growth hacker Vincent Dignan recommends a site like SimiliarWeb but I really like the list below. Spy on your competition with these tools.

1. SEMrush (super powerful, highly recommended)

2. ahrefs.com

 

Have you found a way to dig deep into your competitor’s best practices? If so, comment below.

Building Your Business with Growth Hacking Skills

growth hacking, Uncatergorized
Read and watch the two minute video above if you are struggling with your side business. You know the one you have been trying to build for the last two years.
If you are driven to build a business of passive income (read: make money while you sleep) than this 2 minute growth hacking tip will get you to your first 500 paying customers and clients. Note: I did not say registered emails or eyeballs on your website or app. No, people who will actually cough up some cash for your amazing new product or service.
Need help with lead generation? email me at m.johnson@themarketcouncil.com
Follow me on Twitter too @marketcouncil
and forward this video to a friend or family member that is struggling to build their online business