If you are launching a new gym, health club, day spa or healthy destination retreat, check out these marketing strategies at FitSmallBusiness.com that are specific to the health and fitness industry that will give you an edge over your competition.
From embracing the newest in technology to automate your marketing efforts – to creating standout treatments and programs that offer results and make headline news, these tips are guaranteed to help you boost brand awareness and sales.
FitSmallBusiness has established extensive networks of industry experts who bring years of experience and a variety of perspectives to every subject imaginable for startups in health and fitness.
These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media marketer or a larger retainer-based agency.
Note: It’s best to heed this advice before you actually decide to hire one.
However if you’ve decided to blow your marketing budget on a digital agency and you are just not seeing the results you’ve expected, then tune in and follow these recommendations.
Need help navigating the world of PR for your brand? Comment with questions below. I would love to hear from you.
Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.
In this video, I quickly move through the top 20 questions on every media influencer’s mind.
The Top Three Questions on every writer’s mind. . .
- What makes your story newsworthy right now? Why is it so timely?
- What problem does it solve? And, is it a big problem?
- Will readers and viewers want to share your story?
If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.
A big thanks to Jessica Hammer for her valuable presentation at Saatchi & Saatchi during Social Media Week NYC today. Entitled Designing for Desire, Hammer demonstrated what we can learn from the gaming world about motivating people to make healthier lifestyle choices. This was an important presentation for anyone interested in wellness in the workplace, including the new “health designers” who are responsible for creating programs for employees and clients. It also proves useful for marketers who are hawking health, diet, exercise and food products.
Hammer explained that inspiring people to do things like – stop smoking, eat healthier and exercise daily will not work when we focus on the fearful long-term consequences of such unhealthy behavior -1.emphazema/ lung cancer 2. obesity and diabetes and cardiac disease.
It seems that things like denial, social desirability bias and reactance get in the way. People in general will do anything to avoid the idea of being sick or on their deathbed. Think about the scare tactics used on cigarette packaging (photos of diseased lungs, rotten teeth, etc). The mind just fights these messages and the tactic doesn’t work.
Hammer believes that games can intervene before health problems happen and a gamers approach is a more effective way to create programs for healthier change. Check out The Fun Theory for a great example on You Tube. Making something fun, can obviously change behavior.
She recommends focusing on-
- Creating meaning (what people really want)
- Supporting identity (connecting with who people really want to be)
- Sparking action (while creating pleasure in the process)
Check out Health Month, the game to improve your diet, fitness, mental health, relationship health and financial health.
Jessica Hammer is a Mellon Interdisciplinary Graduate Research Fellow at Columbia University and game designer. She combines game design with qualitative and quantitative research techniques to study conceptual change, learning and creativity in the context of play. Learn more about Hammer here.