Instagram Love❤️ & an Award from Linkedin

business, instagram, instagram insight, Instagram marketing, Public Relations, Public Relations Plan, The PR Playbook, Uncatergorized


Out of all the social media platforms right now, I am finding Instagram to be the most engaging and rewarding. Yesterday I had a group of holistic nutritionists invite me to their Instagram group, yes we are creating our own community, and they have inspired me with the healthiest recipes for plant-based food – delicious meals as healing medicine for the body. If we haven’t connected on Instagram yet, please say hello @MadelineMarieJohnson I’d love to learn more about what you are up to.

Helpful Hashtags & Consistent Content

Two of the strategies that I find work best include using #hashtags within the 100,000 and 800,000 range. For someone like me this includes #healthandwellness which at the time of this post is at 562,451 and #digitalmarketing 951,149.

The second strategy is posting at least four times a day. I am paying attention to Instagram Insights (I have a business page) and find that around 3:00 pm is the golden hour for engagement and likes.

LinkedIn ProFinder Best of Badge


The team at Linkedin emailed me a badge of honor yesterday. According to the marketing team at Linkedin, the Best of 2016 badge signals a best in class ranking on their platform and spotlights the services I provide on ProFinder.

Strategies to Grow Your Business

And, if you are looking for a way to grow your business, than check out my online course, which is packed with PR strategies to take your personal brand to the next level of success. Comment below and ask me for a code to take the course for free.



Secrets to Building a Fast Following on Instagram

instagram, social media, social media marketing, social media statistics, social monitoring experts, social networking, Social Relations Specialists

Here are a few great Instagram tips to help you build a following from Vincent Dignan, creator of Secret Sauce, a growth hackers guide.

  1. Find the fans that love you most. They like everything you create. Follow them and start to follow all of their followers and use the hashtags that they are using. Congratulations you have just infiltrated their community, as they begin to tag their friends and followers on your posts.

2.How to use #hashtags

Don’t use the main stream hashtags, they are too popular and your posts will get lost. Instead, use smaller ranking hashtags that are more specific to your market. Use smaller hashtags that fewer people use, but those who do, absolutely love what you are posting about.

3. You will rank for a hashtag on Instagram if you get enough likes in the first 15 minutes. This is what you should always be anchoring towards.

So how do you get traffic from Instagram?

4. Overcome the problem of only viewing Instagram traffic as direct traffic on Google analytics. Direct fans to where you want them to go.

Set up a landing page on your website for Instagram to avoid visits showing up as direct traffic on google analytics.

5. Add a link to where you want them to go – the landing page you created and create an offer – an unbelievable offer on that page.

6. Find hashtags you can trend for, the way @Foundr magazine did and went from 0-110K followers in a  month.

7. You can reply to your own Instagram post and add hashtags within 1st 10 mins of posting. This increases your chances of trending for a tag.

8. Two best ways to produce engagement on Instagram -Double tap if you agree and Tag someone who . . .

Follow me on Instagram here.


Organic Word of Mouth PR

brand reputation, Communications, Public Relations, word of mouth campaigns

It’s because of you Ferris  and how I’m really killing it on The Four Hour Body that I got caught up in a #gram jam today.Yup, all those vegetables I‘m force feeding my hubs every morning, noon and night. So damn healthy.

So, to kick it up a notch, I thought I’d go to my favorite farm to load up for the next few weeks on locally grown. Who knew I’d get bitched down by the owner of Rottkamps  for taking a photo with my iPhone (#nofilter) of their amazing carrots, swiss chard and other bounty of “good for the body” beauty. The carrots were practically posing for us.

photo 2Just a memorable instagram moment away from posting and the owner of Rottkamps stops me, giving me a look of dismay, and asks me how I’d feel if she went into my garden and took photos without asking me. Hmmmm. I want a garden. I wish I had one. However, if I did, and she asked, I would be so excited if she took a photo of my heirloom harvest.

Now never mind the fact that this gem of a quaint farm is not actually listed on Google and it’s a crap shoot finding the place every time you share it with a friend. People love that about Rottkamps. It’s a hidden secret. That’s why they go. There’s a hidden branding/marketing message in here –

I really believe that Ms. Rottkamp thought I was a spy for Whole Foods. Now, embarrassed – hell I thought I was kicking ass, mult-tasking – an instagram shot for one of my clients (a natural, organic and vegan brand), a bunch of fresh cilantro and feeding my family well. Applause.

The most interesting and disappointing lesson learned today was that Mrs. Rottkamp aka the Social Media Police Bully told me that NONE of her vegetables are organic. Yes, they use an old fashioned cocktail of pesticides and chemicals to have her prize peppers look so vibrant. This explains why the Whole Foods in our neck of the woods will not sell such local produce. Yes and she admitted that. As a matter of fact she was proud of it when she said we are NOT an organic farm.

FYI, I bought “local” tomatoes from New Jersey at said Whole Foods Market the other day. Not so local, considering I am over 100 miles away.

photo 3 Now, the second take away today is that I (and I am sure many others) just assumed that Rottkamps is an ORGANIC farm. Just look at the photos. It screams wholesome, pure, back to the earth, simple small farm. Never mind that there is no #natural #organic branding anywhere, but the look and feel, is so well, authentically organic, without doing a damn thing. Sprouts and Wild by Nature couldn’t replicate such a charming setting and organic vibe if they tried.