madeline johnson marketing

Optimizing Your Google Business Listing

Google Business Listing, Marketing Technology, Measureable Marketing, Pop up Retail, video marketing

I am in the middle of building a marketing strategy to increase revenue for a health and wellness center for a Doctor of Naturopathic medicine in Middlesex County, New Jersey.  He has outstanding patient testimonials, has transformed people’s lives with his seven-week detoxification cleanse and a growing base of 15 five star Google reviews.

I strongly believe that his practice will continue to build on word-of-mouth recommendations and friend and family referrals, however he has to be prepared for potential patients who will do their due diligence. They will Google him and his practice.  So of course the marketing plan I am creating for him recommends that he polish up his Google Business Listing.

How do you optimize a Google Business Listing in 2019?

With 30 second videos of course.

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Last January 2018, Google started testing videos on business listings.

Here are the video guidelines. . . 

Google says that once you upload your video it can take up to 24 hours for it to display, but some may upload in minutes.

I am recommending a 30 second video for each one of the doctor’s services (my client) that include quick testimonials from patients.

  • Video one – The doctor asking his top three questions for his initial consultation and health assessment (with a patient).
  • Video two –  The doctor surrounded by foods to detoxify the body while discussing the benefits of his seven-week cleanse.

Ideas for your local listing. . .

After you’ve decided what video you want to upload to your Google Business listing, make sure the video follows these guidelines:

  • Google My Business Video Max Duration: 30 seconds
  • Google My Business Video Max File size: 100 MB
  • Google My Business Video Min Resolution: 720p

What Kind of Google My Business Videos Should You Create?

  • Customers enjoying your delicious, healthy meals.
  • What goes on during a complimentary consultation. 
  • Live music and happy hour fun.

Think about the misconceptions that customers and clients have about your business.

Maybe they think –

  • Your clothing is too pricey.
  • Your meals are loaded with butter.
  • You don’t offer any vegan or gluten-free options.
  • You don’t take their health insurance.
  • You never have live music.

Make sure to address those misconceptions in your video.

Need help marketing your business. Reach out via comments here or drop me a line at hello@mj.works

 

Your Top 5 Health & Fitness Marketing Questions Answered

Marketing Strategy, personalized brand experience
  1. Q. I’m launching my business in two months, when should I start marketing my business.   A. Now.
  2. Q. How should I begin marketing my business on line? A. With a marketing plan and a clear strategy.
  3. Q. Should I start with Facebook and Instagram Ads?  A. No. Start with organic posts first.
  4. Q. How can I increase sales on my website? A. Brand awareness through links to your site.
  5. Q. Where do I find influencers to review my products. A. Instagram

Do you have a question about how to grow your new idea? I have helped hundreds of brands start their businesses online. If you need guidance, you can email me at hello@mj.works or reach out on Upwork. You can find my profile here.

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Branding in the Eyes of the Beholder

brand management, brand reputation, building brand trust, Engaging Customer Service, marketing muscle, Marketing Trends, Uncatergorized

Attempt to take a look at your brand through the eyes of your customers.

Does it continually excel at delivering the best benefits?

Success = a sharp focus on meeting and succeeding your customer’s expectations.

Stay relevant. Are you keeping up with trends and tweaking to customer tastes? Check out JWT Intelligence and McKinsey Quarterly for trends in international business and marketing.

The secret to branding success lies in continually improving for a better experience.

Where Brand Meets Blog

marketing muscle, media relations, media relations expert, press liaison, press liaisons, Uncatergorized

Busy PR bees, we’re on a whirlwind desk side tour media tour in NYC this week – about 30 meetings in three days. Hoping to inspire journalists, editors, writers with new story ideas and content sharing to build brand buzz for our clients. We’re meeting with editors of magazines like Allure, Women’s Health, Parents, Shape, Natural Health, Essence, InStyle, etc.

We’re also meeting with emerging beauty and style bloggers. We asked an up and coming blogger what she saw as the newest revenue trends in blogging. 

Legit or not, here’s where the brand currently meets the blog –

  1. Sponsored posts on the blogger’s site. 
 Legit -as long as it’s identified as paid for, but proceed with caution.
  2. Paid for reviews
 from brands looking to spread it on the web. – see above.
  3. Blogger hosted sponsored parties for new brand launches – illegit. why?
  4. Freelance writing on magazine websites for extra income and SEO. Gotta pay the rent.
  5. These bloggers as “Brand Ambassadors” or Brandvocates– Illegit. Question, how do they write about other products?
  6. Charging fees as industry consultants. Helping design collections. Legit. See number 4.
  7. Hiring agents to represent them (so they can keep to the “creative”). Ambitious. Legit.
  8. Bloggers positioning themselves as experts on television. Super Ambitious. Very legit.

Many agreed that old-school brands have still not caught on. Translation: Chanel, Hermes and Prada still not giving away free samples.

Some said only the really good looking people get views on You Tube. (Remember, this is vanity. Welcome to the fashion/beauty world.)

Most were moaning about their day jobs and how all the want to do is write and wish they could make more money blogging.

The truth is, we have been following these bloggers for over three years. And they are growing. Their sites look stronger, their views are higher, respect is growing. The traditional media mentioned above took quite some time to earn their reputation. Most of these magazines were launched over 15 years ago. Time and trust is key. A bit of patience doesn’t hurt either.