Win Over Media & Influencer Like a PR Pro

collaborations, Digital Newsroom, How to Do Your Own PR, Key Messaging and Talking Points, press coverage, Press Kits, The PR Playbook

I am very excited to be editing a course that will help fitness, health, wellness and nutrition startups build their businesses with ThePRPlaybook.com.

This is your essential guide, basically your road map to growing your business while winning over top-tier media and your very favorite influencers.

You know that building buzz and sharing your journey will boost brand awareness and consumer engagement that leads to an increase in sales for you. This is your marketing manual for success and it was created for people who don’t have the time to spend on social media 24/7.

If you are struggling with finding customers & clients, then this course is for you. If you need more eyeballs on your website then enroll your ass in this course right now.

Whether you’ve written a book, built an online course yourself or you’re opening a new retail store, maybe an e-commerce shop or you have created a breakthrough product or service, you will learn the most critical and effective marketing and PR tactics to reach your audience and audiences you never knew you would attract. Yes, that is right, the people who want to buy your stuff.

You will learn how to grow brand awareness about your business with press coverage in leading media like The Wall Street Journal, TechCrunch and USA Today and how to collaborate with influential bloggers and vloggers to reach new customers and clients.

I created this course to help startups and new brands cut through the clutter of repetitive, abundant and downright confusing marketing advice and understand and execute only the most productive marketing activities to build upon success.

Who am I?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant based in NYC. I am a no BS PR pro who specializes in health, wellness, fitness & nutrition. I have over 15 years of experience working with amazing brands like Reebok, Fairmont Hotels & Spas, Aveda and startups in the world of health and wellness tech.

I enjoy working with startups and entrepreneurs who are basically creating anything that makes us look and feel great. Send me a Tweet @MarketCouncil

 

The Smartest Way to Get PR Coverage

Earned Media, editorial know how, media relations, media relations expert, press coverage, Public Relations

Media outreach can be the bane of any PR/social media manager’s existence. When it comes to the day-to-day in marketing and PR, there is nothing more frustrating than pitching people who aren’t paying attention.

Even if you have the most fascinating and compelling story ever told, reaching out to incredibly busy influencers and reporters can feel like throwing darts into the dark. Some writers and reporters admit to happily deleting over 500 pitches a day. Some even find the purging quite therapeutic.

Babbler, created by two very smart sisters in the PR world, is a more strategic way to share your story with influential writers, journalists, bloggers and reporters on YouTube.

In this inteview, Hannah Oiknine, co-founder of Babbler explains how the social network for media relations works and why it is easier than a source like H.A.R.O.

Babbler is growing daily. Over 300 small and big brands have joined on, including Yelp and Nike and publicists from agencies of all sizes have brought their connections of over 5,000 media members.

If you are a frustrated digital media manager looking for some vanity credentials for your home page or a public relations professional checking out new tech tools, then sign up for a 30-day free trial of Babbler using the code Madeline Johnson today.

Facebook Declares End of the Written Word

media relations, media relations expert, Storytelling, video marketing, Video Wake Up Call, Viral content, visual branding, visual communications

On Wednesday, June 14th Facebook announced that in five years time video will replace written text on social media.

The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said.

If the idea of being filmed makes you cringe or need help telling your brand story on camera, than it’s time for a video wake up call, a video training with me, a marketing & PR professional in NY.

If you would like a video training with me, please respond below. In return for a testimonial, I am offering three free sessions to Manhattan-based business owners in health, wellness, fitness or nutrition (my area of specialization).  Comment below or tweet me @marketcouncil to connect.  Check out what’s involved in a Video Wake Up Call here