Marketing on Mobile

advertising on smartphones, branding on mobile phones, marketing on smart phones, mobile marketing, mobile marketing campaigns

mindset-wherepplcheckAs the world goes mobile, so must brands. Consumers are using their phones to discover new products, places and services every day and real time marketing campaigns are helping brands strengthen their relationships by reaching consumers when they are most likely ready to purchase their product.

Consider some recent stats – 

Americans are checking their phones as much as 150 times a day and spending more time on their phones and tablets then they are watching television (197 minutes vs 147 minutes). The stats are growing. 60% of US adults who are online use at least 2 devices every day.

Mobile marketing needs to be integrated into your overall marketing strategy. How do you get in that little gem of a box? Into the hands of potential customers? Align your mobile strategy with brand goals while taking advantage of the opportunity to connect 24/7 with your customers. Think mobile payments like Starbucks; Target gift cards; Facebook credits; restaurant gift certificates; texts to enter event contests like Coca Cola’s musical festivals; downloading discounts like those from The Gap. . . you get the idea.

People spend an average of 3.28 hours on their mobile devices daily. They send and receive text messages, access the internet, send and receive email, download apps, get recommendations (where to eat, sleep, or get their hair cut and colored), listen to music, video chat and check in to a favorite location.

That means more Instagram activity for you Etsy folks and more Facebook promotions for those with great dining experiences. Event campaigns, cross channel engagement tactics and loyalty programs are a must do on mobile. Brand marketers need to understand how their target audience uses their phone.

Read on for more at on mobile marketing.

 

 

The Mobile Love Connection

customer loyalty, customized promotions, Email Marketing, Marketing in the Moment

From the sound of things, it looks like customer connections are still strongest with opt-in emails and website promotions. While social media (Facebook, Twitter, Pinterest and YouTube, blah, blah, blah) do add marketing and promotional value, research shows that the top ways consumers find out about special promotions is through company web sites and email alerts. Best practice for business is to make sure your email is smart phone ready as more email is read via mobile than on a desktop or via web mail.

Stats say 43% of email is now opened on a mobile device.  Litmus –”Email Analytics” (December 2012). Before you go all “responsive development for m commerce on your biz” read this http://mobile.smashingmagazine.com/2013/01/18/assumptions-about-mobile-to-reconsider/ about the assumptions made about designing for e-commerce @smashingmag