The Smartest Way to Get PR Coverage

Earned Media, editorial know how, media relations, media relations expert, press coverage, Public Relations

Media outreach can be the bane of any PR/social media manager’s existence. When it comes to the day-to-day in marketing and PR, there is nothing more frustrating than pitching people who aren’t paying attention.

Even if you have the most fascinating and compelling story ever told, reaching out to incredibly busy influencers and reporters can feel like throwing darts into the dark. Some writers and reporters admit to happily deleting over 500 pitches a day. Some even find the purging quite therapeutic.

Babbler, created by two very smart sisters in the PR world, is a more strategic way to share your story with influential writers, journalists, bloggers and reporters on YouTube.

In this inteview, Hannah Oiknine, co-founder of Babbler explains how the social network for media relations works and why it is easier than a source like H.A.R.O.

Babbler is growing daily. Over 300 small and big brands have joined on, including Yelp and Nike and publicists from agencies of all sizes have brought their connections of over 5,000 media members.

If you are a frustrated digital media manager looking for some vanity credentials for your home page or a public relations professional checking out new tech tools, then sign up for a 30-day free trial of Babbler using the code Madeline Johnson today.

Building Your Business with Growth Hacking Skills

growth hacking, Uncatergorized
Read and watch the two minute video above if you are struggling with your side business. You know the one you have been trying to build for the last two years.
If you are driven to build a business of passive income (read: make money while you sleep) than this 2 minute growth hacking tip will get you to your first 500 paying customers and clients. Note: I did not say registered emails or eyeballs on your website or app. No, people who will actually cough up some cash for your amazing new product or service.
Need help with lead generation? email me at m.johnson@themarketcouncil.com
Follow me on Twitter too @marketcouncil
and forward this video to a friend or family member that is struggling to build their online business

How to Find Anyone’s Email

Email Marketing, growth hacking, How do do your own PR, Internet Marketing, Marketing Technology, online marketing, Uncatergorized

I just got off a marketing strategy consult call with a business owner looking to gather emails for her new campaign. Her list right now is small and she wants to build it so she can sell her new online course and book.

Looking to gather emails for your next email drip campaign?

In this short video, growth hacking pro Vincent Dignan offers up a number of tech tools to find emails faster, including Discover.ly, a chrome extension because cold emails are good, but warm emails are ten times better. Discover.ly will show you all of the Facebook and LinkedIn connections you have in common, making that first introduction a bit easier.

MailTester.com will test your emails to make sure they don’t bounce.

CharlieApp will help you prepare for your next meeting. Type in anyone’s email address and you will find all of their public information as you get ready for your next meeting. You will quickly connect to their latest blog posts, new LinkedIn Updates and more.

Of course there’s email hunter, just type in any domain and find email address templates in seconds.

Need help with your email strategy? Next marketing campaign? I am available for consultation. Email me at m.johnson@themarketcouncil.com

 

Email Marketing 40x More Effective Than Social

Communications, Email Marketing, growth hacking, Marketing in the Moment, Marketing Technology, Uncatergorized

Email marketing is so underrated and has received a bad rap for being spam and junk mail just waiting to be deleted in your customer/client’s mailboxes.

Businesses and brands that get email right know better. Growth hackers like Vincent Dignan, creator of the Secret Sauce know even more.  Email marketing isn’t dead, it’s just been abused by marketers that aren’t creating thoughtful email campaigns that are useful and helpful.

In less than two minutes, we will explain why email is still your best marketing bet and how to run an effective campaign.

The Fastest Way to Get Press Coverage

Earned Media, editorial know how, media relations, media relations expert, press coverage

I get asked all the time about how to get top tier press coverage in online outlets like Men’s Health, Shape and Prevention.

You don’t need to hire a PR agency to get media coverage for your new health, wellness and fitness brand. What you need is a fast way to build relevant media contacts. Check out my chat with the co-founder of GoPRIt.com.

Do you have questions about how to grow your health and fitness brand? Comment below, I would be happy to help.

An Easy Guide to Creating a Consistent Brand Experience That Builds Trust & Loyalty

Brand Awareness, brand management, brand newsletters and magazines, brand publishing, brand reputation, branded content, branding on mobile phones, building brand trust, Integrated public relations plan, Uncatergorized

Your website and social media channels are your most visible brand statement to the world and every single page of your online branding should be as consistent as possible.

Your Brand Checklist for Social

Your logo, brand colors, tag line, mission statement, bio/profile, high quality visuals and contact information should be the same on each platform you use.

Why Consistency is so Important

People value consistency which in turn creates accountability. Consistency will also establish your reputation and make you and your brand that much more relevant. Being consistent builds trust with future clients, customers and colleagues and enforces your message.

How to Be Consistent

Be consistent in how you display yourself and your company on each website platform and consistently share information that is helpful, resourceful and useful.

This post is targeted to experts and creators in the fitness, organic beauty, health, wellness, nutrition, spa and medical industries. However the rules apply for all markets and all startups. 

As of March 2016 your essential brand platform list includes:

Your Website and a Vlog/Blog along with the following popular social media platforms where you will create brand awareness about your services and products. I recommend WordPress for both. WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.

facebook Facebook  The user profile according to 2015 Pew Research –66% Men 77% Women.  87% 18-29 years of age and 63% 50-64 yrs of age. However, you can really target your posts and promotional offers by age, interests and location with Facebook ads if you have budgeted for them. 

Instagram Instagram 22% Men 29% Women.  53% 18-29  years of age and 11% 50-64 yrs of age. As of March 2016 the posts with the most Instagram engagement have long form (five to seven sentences with about five #hashtags). Instagrammers want to know about the backstory  behind your photo and video so bring your emotional side along for the ride. 

youtube YouTube Distribution of video by content includes female dominated categories – makeup and beauty, skin and nail care & weight loss. Male dominated video includes soccer, strategy games, X Box and basketball.

YouTube tutorials and brand announcements may seem daunting at first so spend some time in front of the camera to become more aware of how you look and sound. Practice before you upload. You can also share inspirational videos on your channel if YouTube’s not for you. 

linkiedin LinkedIn A great way to network for B2B (business-to-business) services, a premiere subscription (not the free version) will have you connecting without having done business before. You can also publish your helpful and resourceful information to Pulse, LinkedIn’s blog.  Stats as of 3/2016 28% Men 27% Women.  31% 30-49 yrs of age.  30% 50-64  yrs of age. 

google +Google + This was Google’s way of keeping up with communities on Facebook and Twitter, but it never really got off the ground. Most use it to help with SEO (search engine optimization) 74% Men 26% Women 55% from the US. Read this for more on why Google Plus is not “dead”. 

Pinterest Pinterest  Be sure to link your posts, videos and favorite content from your own website and vlog as well. Boards are a collection of inspiration for you to review and to share with your community. 13% Men 42% Women 34% between 18 -29

Twitter Twitter While there is talk of this platform dying (read this New Yorker article) there are still hundreds of millions of dedicated users. 24% Men 21% Women 37% 18-29 and 12% 50-64

& possibly . . . think second phase of your growth . . .

snapchat SnapChat 70% Men 30% Women 71% are 25 and younger. Right now it looks like SnapChat is a pre-teen to teen social media platform but those in the industry like #askgaryvee think this platform will begin to be used by those 40 plus. All big media now have a channel. 

Tumblr Tumblr is a very visual platform and used by fashion designers, artists and photographers10% of all internet users are on Tumblr – 11% women 10% men. In the future, future possibly Periscope, yet another platform that enables you to “go live” via your mobile device anytime and anywhere. (If you are already on all of the other social platforms than I recommend getting on Periscope now because it is so new.)

As an expert it would also be smart to answer questions on Quora and to dig into conversations on Reddit for future blog and vlog content inspiration.

Follow the Leaders If you are looking for inspiration, check out . . .

I do consult with small brands and start ups, so please email me at m.johnson@themarketcouncil.com with questions or to schedule an appointment.