Here’s What Happens When You Fiercely Follow Your Dreams

Brand Awareness, business, entepreneur, Fashion Marketing, fashion PR, Marketing Strategy, press coverage, Public Relations Plan

It takes boatloads of courage to act on your gut and it takes an even bigger heroic dose of  bravery to say f-ck no to everything else. The path is dark and full of the dreaded unknown, yet you proceed any way.  Sure, from time-to-time you’re tempted by a false sense of security, of a “job” and an actual paycheck and all the glittery shiny things it can buy.

But this is not the way of the creative warrior, the emerging designer.

No. You hold out.

You just keep building. You just keep creating. You just keep going. You do anything to make it happen.

You hold the standard. Your standard.

This is what bootstrapping a business feels like and what it means to only say hell yes to what you really want.

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I’ve been closely involved in the behind the scenes development of fashion brand Orseund Iris for the past two and half years and I am so immensely proud of Alana Johnson, one of my four remarkable bad ass daughters.

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I’ve worked with many big brands but nothing compares to the rapid growth I’ve witnessed with the power of social media.

00-breakout-celebrity-labels10 Celebrity-Approved Contemporary Labels That Made It Big in 2017

Alana Johnson’s New York–based label, Orseund Iris,  was launched several seasons ago, but 2017 was the year it really took off, making the rounds on social media and the street style circuit alike. What began as a collection-based brand that soon developed into a non-seasonal model, it has become a celebrity-approved go-to for reworked classics. Its claim to fame is the corset, which gave way to the three-dimensional bra tops that are every bit as much a hit; whatever the case, both have molded the famous curves of models such as Bella Hadid and Emily Ratajkowski.

Here are three super important tips for new fashion designers to follow –

1. Build your social media following every single damn day. Your business will only be as big and beautiful as the number of people who find you.

2. Press won’t come until you build your own gorgeous content and start confidently shining your own light. So take those snaps, share those stories and connect with your favorites on Instagram and Facebook first.

3. Wear your own designs before you finalize the details., before you cut that first pattern and before you grade.  We know you’re inspired by what’s out there, but what make’s it an original – your design – is the very touches you add that no one else can.

Forge on brave one and hold the standard.

 

xo Madeline Johnson

 

 

Marketing Health, Fitness, Food & Fashion + 3 Smart Ways To Build Your Online Business

digital content strategy, digital marketing, Email Marketing, Influencer marketing, instagram insight, Instagram marketing, madeline johnson, Marketing Mavens, marketing muscle, marketing plans, social media marketing

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What to Do When You Hate to Sell

So many business owners tell me how they hate to “sell”.  They don’t like to push their products or services on people because they can’t stand it when they are sold to by other companies. They delete email campaigns, block brands on their social media accounts and get really weirded out about retargeted ads appearing out of nowhere while they are surfing online. I know, it’s spooky.  I get it, I don’t like pushy sales campaigns either, but I also think many business owners need a shift in their perspective.  If you have a great product, you shouldn’t be selling at all. You should be building a community with your website, blog, video and social media platforms like Instagram and Facebook. You should be creating valuable videos, posts and downloadable tools that help future customers. Create and share like a thought leader about the problem your product solves and always give them a call-to-action.

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Social Media Marketing Isn’t Difficult, But It Is Time-Consuming

So many brands want to create social media posts on the fly or worse yet, farm out the work to a freelancer who doesn’t understand their market. The truth is, without  proper planning, research or quality visuals, you aren’t going to attract any attention at all. Posting thoughtless or copy cat content can also lead to breaking trust with potential customers and clients. If clients only spent more time being thoughtful about what they want to post and really answered their audience and their community’s burning questions. If they only put themselves in their customer’s shoes. Think like your customers and clients and then give them solutions and broadcast it out to your social media content.

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Even The Best Content Won’t Be Seen Without a Sizable Community

On the other hand, many clients have fantastic content, but they haven’t bothered to build a following on LinkedIn, Facebook, Twitter, Instagram, SnapChat or Pinterest. They are wasting all that work on a community of zero. The way to get followers is to follow, to comment, to like and engage with the audience you want to attract.

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I often get asked by associates, friends and new clients about what I am currently working on these days. Lately, I am in the midst of helping a number of businesses navigate their way through digital marketing & web-based sales.

I have a digital marketing consulting gig, which includes web and email campaigns for Glaxo Smith Kline. I am working with Roy Heitzer, Head of Multichannel Marketing in the Nordics:  Denmark, Estonia, Finland, Latvia, Lithuania, Sweden and Norway and his team.

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I am also creating a full marketing plan (including editorial content for articles, video and blog posts as well as strategy for social media and special events) for Nuvo Suites.

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On the side, I am writing articles about healthy and natural living for Green Scene Gal, a new blog dedicated to helping women who long for a more natural way of life that is free of synthetic chemicals, GMOs, pesticides and artificial hormones.

I just published this article to help warn new moms and dads about arsenic levels found in baby food.

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In the meantime, I am also developing a B2B Drip campaign for the fitness franchise Get in Shape for Women. See attached for email one of the five email campaign.

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On a day-to-day, I strategize and assist Alana Johnson, designer and founder of Orseund Iris with her made in NY fashion label.  This includes strategizing and optimizing the business for growth which continues to build a following with 98% of online sales coming from Instagram and fashion influencers

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For those startups looking to build their vanity metrics with media interviews, I also have an online course www.ThePRPlaybook.com for  entrepreneurs in health, fitness and wellness. This is targeted to brands like PEbyDesign.com who I have helped from the ground up.