It seems like the only news that goes viral is that which is sensationalized. So how are you, as a business owner, or a personal brand, going to captivate new followers on Instagram, Facebook, Twitter and LinkedIn? How can you be more interesting on line? How can you become a magnet for curious customers and clients?
Every new business owner I work with struggles with the same issue. On the one hand they know they should “put themselves out there” on social media. They completely understand the power of blogging and vlogging (video blogging) but at the same time they are overwhelmed and confused about the type of articles and videos they should produce and share.
Then of course comes the “who has time for all of this?” question. Yes, producing “content” is time-consuming.
So, just how do you prove your own worth on social media in the most efficient way possible? How can you get others to listen to what you have to say? How do you become noticed when there is so much “noise”? How do you cut through the clutter and really stand out?
The truth is, you don’t have to write every single post that you publish or create a new video every week. Each platform provides a way for you to share posts that are already popular, making you the DJ or curator of interesting content.
On Twitter you can retweet and share trending tweets that are getting the most engagement. Simply search for the topic you are most interested in #health #fitness #fashion #beauty and retweet posts that are getting the most likes and follows. Of course you want to make sure that the content you are sharing is in line with your values and is of interest to the followers you already have. On Instagram you can use an app like Repost to share popular videos and photos from those you admire and respect.
Here is a helpful article on how to share popular posts on LinkedIn as well.
Remember, you need to vet (carefully examine) the best content that has the most comments, likes and shares.
I am here to help you with your social strategy. Feel free to send me your questions by commenting below or drop me a line at email@example.com
Yours in Service,
I am working on a video tutorial today on how to research and test before you build your business. It will also be useful if you are looking for ways to make it grow. I will be sure to share it on this blog once it’s posted. Market research is really important, yet most brands keep on fumbling along without it.
So many companies that I work with tend to build in a bubble. They forget to find out more about their customers, investigate the competition or look for trends on the horizon.
You need to know the lay of the land. You can’t promote just because everyone says “oh this really works”. You need a marketing map people. There is no one-size-fits-all approach to marketing your business and you can’t build anything big in a bubble.
Image from SunCityCamp.com – recreating the Martian experience.
What’s keeping me busy these days involves writing and filming digital news kits for startups and new brands. I have a lot of fun helping them shape their brand stories as I prime them for interviews and news coverage.
Watch this 45 second video above for one of my best tips on how to share a more authentic brand story that influencers and journalists what to hear.
Like these tips? Want more? Sign up for my media relations 101 course for start ups and entrepreneurs, launching this September 2016. Check out ThePRPlaybook.com
Media outreach can be the bane of any PR/social media manager’s existence. When it comes to the day-to-day in marketing and PR, there is nothing more frustrating than pitching people who aren’t paying attention.
Even if you have the most fascinating and compelling story ever told, reaching out to incredibly busy influencers and reporters can feel like throwing darts into the dark. Some writers and reporters admit to happily deleting over 500 pitches a day. Some even find the purging quite therapeutic.
Babbler, created by two very smart sisters in the PR world, is a more strategic way to share your story with influential writers, journalists, bloggers and reporters on YouTube.
In this inteview, Hannah Oiknine, co-founder of Babbler explains how the social network for media relations works and why it is easier than a source like H.A.R.O.
Babbler is growing daily. Over 300 small and big brands have joined on, including Yelp and Nike and publicists from agencies of all sizes have brought their connections of over 5,000 media members.
If you are a frustrated digital media manager looking for some vanity credentials for your home page or a public relations professional checking out new tech tools, then sign up for a 30-day free trial of Babbler using the code Madeline Johnson today.
A few weeks ago, growth hacking guru, Vincent Dignan, was in NYC pitching his new book “Secret Sauce”. I had the chance to catch him on video. Here he shares three eye opening secrets about growing your personal brand on social media.
In this video, I explain how to use the free version of software like Buzzsumo to find content that has been shared so you can get inspired to make your next video, article or post even that more viral.
Big news today. I was approved as a expert for Clarity.fm. Clarity links you with expert consultants to help you with your business. You can connect with me here and we can schedule a call to help take your brand to the next level.
Essentially there are four elements of marketing that you must get right in order to drive sales and begin to grow.
Before you begin to market, check out your competition or products and services like yours and consider what industry standards are right now. You want to be better.
- Branding, which includes your business name, logo, icon and look and feel should be spot on. All it takes is a complicated name that is difficult to pronounce or spell to set you back.
- Your price in the market place. Are you priced competitively? Are you too low? Too high?
- How easy is it for clients and customers to find you? Are you giving them the easiest access to buy? Can they find you when they need you?
- How well are you educating them on why your brand is the best? Are you explaining the value you offer and do your customers get it?
Creating the right marketing mix begins with asking the question “Will my customers and clients find me in the right place, at the right time, w/the best price?”
There are over 6.7 billion people on the planet and about 99.99% of them don’t want to give you their money. – a quote from “Ignore Everybody”.
Critical Assumptions are facts that must be true in the real world for your offering (your product or service) to be successful. Every business has critical assumptions that will define if it can survive or not. The more accurately you can identify and test these assumptions, the less risk you’ll be facing.
Yes you are very excited about building your new business and growing your new “brand”, your new start up, but be very careful and test your critical assumptions.
We’ve often hear potential clients say, “the media always interviews the same five people in my industry and we can’t understand why. “ “ Don’t they want someone new to speak to? “Sure they do, but trust builds media and business relationships and that happens over time, one story at a time. Staying on top of your game and your industry can make you a trusted “go to” resource for journalists and writers researching and writing about a story.
So where do you begin? How do you become a trusted resource?
Here’s what we help our clients do. . .
1. Create a bio/profile as an expert in your field. Be certain to list of all the facts and information you have to share with the media. Include video interviews of yourself.
2. Research and curate trends in your industry and keep a journal of everything that is affecting your sales, growth and product offerings.
3. Hire a representative or have a in-house employee contact members of key publications, digital and broadcast outlets and let them know you are available for research, brainstorming and interviews.
4. Update these writers (and your owned media) with your accolades and awards as well as speaking engagements and the projects you are working on. Invite them to come here you speak.
5. When they call, tweet or email, listen to their questions. Do your homework (see step 2 and do the research for them) and be ready to meet timely deadlines.
Remember to be approachable, resourceful, quotable and bold. The writer/producer wants to create something that their audience wants to read, watch and engage in.