How to Start Promoting & Marketing Your Brand Like A True Pro

Brand Awareness, brand management, brand publishing, brand reputation, branded content, Fitness Marketing, market research, marketing demographics, Marketing in the Moment, marketing plans, Marketing Strategy, word of mouth campaigns

Watch this short tutorial on the three no BS things you must continually do to grow your business.

Most small businesses have a limited budget for marketing and advertising and need to better understand where their promotional dollars will be well-spent.
  • Will targeted Facebook ads bring in new memberships or subscriptions?
  • How about creative outdoor advertising?
  • Maybe collaborating with micro-influencers?
  • Partnering with other neighboring businesses?
  • Try a refer a friend email campaign with a promotional offer for each friend who signs up? Should we invest in a new service, like a juice bar?
  • A direct mailer with a big seasonal discount?
An ongoing approach to market research is the beginning of a blueprint for growth for a business owner and it serves two main purposes.
1. It helps the business become more competitive.
2. It will assist in building a more profitable brand.
Good market research should also tell you (if you are open-minded) what services your customers and clients are not happy with, what needs improvement and what you should be offering that you are not.
Do you have questions about building your business? Drop me a line at hello@mj.works or comment below.

How to Build A Website For Fitness Pros

start up marketing, visual branding, website design

Before you spend any money or hire a web developer to create your personal training and fitness website watch this video for the fastest and easiest way to create a website and shopping experience on a limited budget.

I mention https://www.shopify.com/ , https://wordpress.com/ , https://www.squarespace.com/http://www.wix.com/ and the must-have and essential elements of a great user experience that will attract new clients and customers to your new fitness brand.

Check out more of my marketing tips for fitness professionals on my YouTube channel and let me know if you have any specific questions about how to build your personal training brand.

 

The Press Release is Dead – Use this Instead

growth hacking, media relations, press coverage, Public Relations

Yes the press release is officially dead. What an editor, blogger and/or reporter really want to know when they are including you in a story or considering your pitch is simple. They want the facts and zero fluff.

Take it from TechCrunch editor Mike Butcher the next time you’re tempted to write a piece of marketing fluff about your brand.

He’s created a long rant about how not to pitch the media, but here are his top seven tips. You can read the whole post here.

Also, note – don’t send attachments – just cut and paste your answers in an email – after the reporter asks for more information from you and they are including you in the story.

WHAT IS HAPPENING IN THE NEWS *RIGHT NOW* THAT MAKES YOU RELEVANT *RIGHT NOW*?
(Max 5 sentences)

WHAT IS THE BIG PICTURE HERE? WHAT IS ‘THE STORY’?
(Max 5 sentences)

WHAT IS THE PROBLEM THIS COMPANY IS SOLVING?
(Max 3 sentences)

WAS IT A PERSONAL PROBLEM YOU HAD?
(Max 5 sentences)

DESCRIBE THE GENESIS OF THE PRODUCT?
(Max 5 sentences)

HOW HAS THIS PRODUCT SOLVED THAT PROBLEM?
(Max 3 sentences)

WHAT DOES IT *ACTUALLY* DO?
(Max 5 sentences)

Want more insight on how to grow your brand? How to do your own PR? Subscribe to this blog and my YouTube channel for more marketing in the now recommendations and follow me on Twitter @marketcouncil