Win Over Media & Influencer Like a PR Pro

collaborations, Digital Newsroom, How to Do Your Own PR, Key Messaging and Talking Points, press coverage, Press Kits, The PR Playbook

I am very excited to be editing a course that will help fitness, health, wellness and nutrition startups build their businesses with ThePRPlaybook.com.

This is your essential guide, basically your road map to growing your business while winning over top-tier media and your very favorite influencers.

You know that building buzz and sharing your journey will boost brand awareness and consumer engagement that leads to an increase in sales for you. This is your marketing manual for success and it was created for people who don’t have the time to spend on social media 24/7.

If you are struggling with finding customers & clients, then this course is for you. If you need more eyeballs on your website then enroll your ass in this course right now.

Whether you’ve written a book, built an online course yourself or you’re opening a new retail store, maybe an e-commerce shop or you have created a breakthrough product or service, you will learn the most critical and effective marketing and PR tactics to reach your audience and audiences you never knew you would attract. Yes, that is right, the people who want to buy your stuff.

You will learn how to grow brand awareness about your business with press coverage in leading media like The Wall Street Journal, TechCrunch and USA Today and how to collaborate with influential bloggers and vloggers to reach new customers and clients.

I created this course to help startups and new brands cut through the clutter of repetitive, abundant and downright confusing marketing advice and understand and execute only the most productive marketing activities to build upon success.

Who am I?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant based in NYC. I am a no BS PR pro who specializes in health, wellness, fitness & nutrition. I have over 15 years of experience working with amazing brands like Reebok, Fairmont Hotels & Spas, Aveda and startups in the world of health and wellness tech.

I enjoy working with startups and entrepreneurs who are basically creating anything that makes us look and feel great. Send me a Tweet @MarketCouncil

 

How to Pitch Your Story to the Press

media relations, media relations expert, press coverage, Public Relations, Star Powered PR

Here are a few real tips for developing fresh, new story ideas that will intrigue the media, get you press coverage and include your business, brand, product or service in their story. Your ideas should serve the journalist as well as their reader and viewer.

1.Know who you are pitching and learn what stories are popular
Research what your targeted media reporter or writer has already written. What piece received the most shares? What articles and segments were most popular? Think of new ways to tell the story. New angles. You certainly don’t want to pitch them an idea they have recently covered.

2. Do the research. Save them time.
Do all the difficult background work for the reporter, journalist or writer.
Save the editor time, their most precious commodity. Get your testimonials together, photos, b-roll, everything in one place, before you pitch the story.

3.Remember generic stories don’t sell
Specific stories do. What stories do you have that no one else can offer? What can you give them access to, that no one else has?

4. Be an observer. Take notes and think like a reporter.
Think like a reporter. Be curious. Keep an Evernote file of observations, conversations and every day moments that are distinctive and unique, and also common. Observe what is happening with your clients and customers. Be a spy, listen to conversations. What are they talking about online or in your spa, gym or practice. What stands out?

5. Write and communicate in the style of the media you are approaching.
Pitch in the tone and voice of the particular media outlet you are trying to get coverage in. If their voice is snappy, snarky and a bit skeptical, then serve up your pitch in the same way. Perhaps they report using statistics and studies? Then do the research and site your sources. If they report quick micro-bites of information, then do the same.

6. Always keep your pitch brief.
Keep your story pitch short, sweet and to the point. Include what is important and a quick way to reach you.

7. Stay ahead of your industry
Read trend reports from sources like Mintel, Euromonitor, Trendhunter and Zeitguide. What will be the next new thing in health, wellness, nutrition and fitness? You don’t need to be “trendy” but you need to know what is trending. What’s your take on these trends? Do you offering anything that is similar? Perhaps you know they are just fads. Maybe you have alternatives that work better.

 

 

 

 

and stay ahead of what is trending on Twitter, Google and Pinterest.