Marketing Your Business Blindly & Building it in a Bubble

Brand Awareness, brand management, Creative Marketing Campaigns, market research, Marketing in the Moment, Marketing Strategy, Marketing Trends, personalized brand experience, social media marketing, Uncatergorized

I am working on a video tutorial today on how to research and test before you build your business. It will also be useful if you are looking for ways to make it grow.   I will be sure to share it on this blog once it’s posted.  Market research is really important, yet most brands keep on fumbling along without it.

So many companies that I work with tend to build in a bubble. They forget to find out more about their customers, investigate the competition or look for trends on the horizon.

You need to know the lay of the land. You can’t promote just because everyone says “oh this really works”. You need a marketing map people. There is no one-size-fits-all approach to marketing your business and you can’t build anything big in a bubble.



Image from – recreating the Martian experience.


How to Work with a PR Agency without Losing Your Mind.

Communications, Content management, digital content strategy, Earned Media, PR Agency, press liaison, social media marketing

These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media marketer or a larger retainer-based agency.

Note: It’s best to heed this advice before you actually decide to hire one.

However if you’ve decided to blow your marketing budget on a digital agency and you are just not seeing the results you’ve expected, then tune in and follow these recommendations.

Need help navigating the world of PR for your brand? Comment with questions below. I would love to hear from you.

Email Marketing 40x More Effective Than Social

Communications, Email Marketing, growth hacking, Marketing in the Moment, Marketing Technology, Uncatergorized

Email marketing is so underrated and has received a bad rap for being spam and junk mail just waiting to be deleted in your customer/client’s mailboxes.

Businesses and brands that get email right know better. Growth hackers like Vincent Dignan, creator of the Secret Sauce know even more.  Email marketing isn’t dead, it’s just been abused by marketers that aren’t creating thoughtful email campaigns that are useful and helpful.

In less than two minutes, we will explain why email is still your best marketing bet and how to run an effective campaign.

Your Secret to Sales Growth – Casting a Wider Net

industry representation, inspiring interviews, Uncatergorized

Many business owners network in their smaller circles of familiar faces and with long time business associates, never really venturing outside their zone to seek out new clients.

There are plenty of reasons for this and plenty of excuses. Whether your are a creature of comfort, not a real “people” person or just too damn busy, the fact remains that if you want your business to grow, you need to keep prospecting. At the very least, 20 percent of your day should be reaching out to new potential clients.

The solution can be as simple as retaining the services of an industry representative, an expert that can grow your sales and market share and can be a great resource to take your company to the next level.

Our interview today is with Paul Anthony Susca, Founder & CEO of Pace Equities in NYC. Paul’s area of expertise is in the commercial and residential real estate development market.

A master networker, he took time out to share what he believes to be the key benefits of hiring an industry representative that will deliver new business opportunities to support and strengthen your sales growth strategy.

Market Council: What’s the number one benefit of hiring an industry representative?

Paul: One of the biggest benefits of hiring an independent representative is that you will spend a lot less money on advertising and overhead trying to grow your business. This is a very direct and personal form of marketing and proven to be the most cost effective. Depending on the size and scope of the project, our clients pay us an average of 5 to 20 percent of what we bring to the table, when the contract is signed. It’s that simple. Not very complicated at all.

Market Council: What does a business owner need to do to support the relationship and help their representative meet sales goals for success?

Paul: Provide proper training, useful and current marketing collateral and of course impressive proposals to the prospective business partners we deliver. If you are considering hiring an industry representative you need to realize that it’s still a team effort. Communicating any changes within the company, new services offered, new target markets to prospect, etc. I meet with clients on a regular basis to make sure we are on the same page and kept up to date.

Market Council: How long does it take before a business owner can expect to see sales growth? Is there a set up timeframe that should be considered?

Paul: Anywhere from one to six months. There are a few factors to consider, and it really depends on the type of business and the length of training and whether it be legal, financial or real estate or any other b2b representation. Deals aren’t made over night, but they should always be in development.

An excellent source of business know how, we will be visiting Paul again about this form of smart network marketing.

In the meantime, if you have a question, you can email Paul at or leave a question below.