How to Create Your Very First Email Campaign Using Mailchimp

digital marketing, Email Marketing, Mailchip email campaigns, Uncatergorized

Email marketing is still a very viable source of communication when done properly.

It’s one of the smartest ways to stay in touch with your customers and clients, as long as you are adding value.

That is exactly why I created this video tutorial above and here on YouTube.

I also have PDF’s you can use to follow along if video isn’t your thing.  Just drop me a line at m.johnson@themarketcouncil.com and I will send them your way.

xo

MJ

Designing a Great Customer Experience

customer experience, customer loyalty, location based marketing, Marketing in the Moment, Uncatergorized

If the idea of a creating an astonishing “customer experience” is too daunting or sounds frivolous to you, then I have a question. When was the last time you heard someone rave about something “average”?

Brands should be focused on delivering a consistent, cross-channel customer experience at all levels of their organization. In this 24/7 connected digital world, any lackluster customer experience has the potential to do damage to a company’s reputation and their bottom line.

Read how marketers are finding that improving a customer experience from merely average to something that “wows” the consumer can lead to a 30 to 50 % increase in measures such as likelihood to renew or to buy another product.

In the U.S., poor customer services costs businesses $41 billion annually. [4] This statistic makes sense when you understand customer behavior.

  • 89% of consumers stopped doing business with a company following a poor customer experience [5]
  • 59% of 25-34 year-olds share poor customer experiences online [4] and
  • 95% of consumers talk about poor customer service experiences with other people. [6]

Even if a poor experience doesn’t go viral, it’s still bad for business as consumers tend to trust word of mouth from a friend or family member above all else, especially above advertising.

The American Express 2014 Global Customer Service Barometer demonstrated that 42% of consumers would try doing business with a new company as a result of positive word of mouth from friends and family. [6]  And Millennials spend nearly 18 hours a day consuming media, which is mostly user-generated content created by peers. [7]

More here  about how important a great customer experience is to your bottom line. 

The Total Customer Experience

All aspects of customer interaction with your product and service should be considered when creating a thoughtful customer experience. This includes the training, design and management of your –

  • Customer service call center
  • Email campaigns
  • Web Chat services
  • Website design
  • Face-to-Face (in store or in branch) experience
  • Social media (blogs, Facebook, Twitter, Instagram, etc)
  • And Mobile channels -apps, text message

A well-designed customer experience will help build a deeper understanding of customer intent—what he/she wants, why she takes or doesn’t take certain actions and will –

  • Decrease customer churn
  • Increase customer satisfaction
  • Drive additional sales
  • Deepen engagement – on social media and face to face
  • Address competitive threats

Smart brands that are staying on top of technology are also considering how to deliver a great customer experience in real time, that is a peak moments of customer interest, when they are on your website, in your store, visiting a branch and technology can help find them with location based targeting.

For gym and studio owners, take a look at Class Pass

For hoteliers, check out JetSetter

Salon & Spas can fill their books with LookBooker

Makers of natural beauty products will want a listing on the Good Guide

We help brands design amazing customer experiences. Send us an email at m.johnson@themarketcouncil.com to schedule a session to talk about your biggest marketing challenges.

Winning Spa Marketing Strategies

Creative Marketing Campaigns, customized promotions, Email Marketing, marketing muscle, Measureable Marketing, Uncatergorized

Winning Spa Marketing Strategies

We are back to work after a relaxing holiday weekend and sending out a We Miss You email campaign to over 50,000 customers today for one of our clients. The email is targeted to customers who have not returned for a service within three to six months. We are going to lure them back with a short, sweet email and a great big financial incentive.  We did a test drive last week on one spa in California and found over 45 customers came back in less than three weeks after receiving this email.

September can be a tricky month for spas. Customers are back in the groove of work, less in the mindset of relaxation and self-care and spending money in other places (like school supplies and fall wardrobes).

This campaign is easy to track and we will be sharing results and a how to guide for spas and business of all sizes to try it on their own organizations.