How To Score Media Coverage for Your Brand

collaborations, creative collaboration, Digital Newsroom, Earned Media, Fitness Marketing, growth hacking, Integrated public relations plan, marketing muscle, media relations, Public Relations, The PR Playbook

Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.

In this video, I quickly move through the top 20 questions on every media influencer’s mind.

The Top Three Questions on every writer’s mind. . .

  1. What makes your story newsworthy right now? Why is it so timely?
  2. What problem does it solve? And, is it a big problem?
  3. Will readers and viewers want to share your story?

If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.

 

Win Over Media & Influencer Like a PR Pro

collaborations, Digital Newsroom, How to Do Your Own PR, Key Messaging and Talking Points, press coverage, Press Kits, The PR Playbook

I am very excited to be editing a course that will help fitness, health, wellness and nutrition startups build their businesses with ThePRPlaybook.com.

This is your essential guide, basically your road map to growing your business while winning over top-tier media and your very favorite influencers.

You know that building buzz and sharing your journey will boost brand awareness and consumer engagement that leads to an increase in sales for you. This is your marketing manual for success and it was created for people who don’t have the time to spend on social media 24/7.

If you are struggling with finding customers & clients, then this course is for you. If you need more eyeballs on your website then enroll your ass in this course right now.

Whether you’ve written a book, built an online course yourself or you’re opening a new retail store, maybe an e-commerce shop or you have created a breakthrough product or service, you will learn the most critical and effective marketing and PR tactics to reach your audience and audiences you never knew you would attract. Yes, that is right, the people who want to buy your stuff.

You will learn how to grow brand awareness about your business with press coverage in leading media like The Wall Street Journal, TechCrunch and USA Today and how to collaborate with influential bloggers and vloggers to reach new customers and clients.

I created this course to help startups and new brands cut through the clutter of repetitive, abundant and downright confusing marketing advice and understand and execute only the most productive marketing activities to build upon success.

Who am I?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant based in NYC. I am a no BS PR pro who specializes in health, wellness, fitness & nutrition. I have over 15 years of experience working with amazing brands like Reebok, Fairmont Hotels & Spas, Aveda and startups in the world of health and wellness tech.

I enjoy working with startups and entrepreneurs who are basically creating anything that makes us look and feel great. Send me a Tweet @MarketCouncil

 

The PR Playbook – Your Startup Strategy

business, Content strategy, editorial know how, Experiential Marketing, growth hacking, marketing plans, The PR Playbook, Uncatergorized

Who am I? Why am I creating ThePRPlaybook.com and how will it help you?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant specializing in health, wellness, fitness & nutrition. I am based in NYC.  I enjoy working with startups and entrepreneurs who are  creating anything that makes us look and feel good. I am also the creator of The PR Playbook, an essential guide to growing your business through brand awareness and consumer engagement that leads to sales.

I consult. I strategize and I create content for emerging brands. I help businesses grow. Right now, at this moment, I am working on –

  • Creating brand guidelines and editing training manuals for Tevia Feng, the creator and founder of White Tiger Qigong.
  • Writing and designing digital media kits for Kyle Rothschild, owner of HearthandBeam and BrownDogFancy.
  • Developing a blogging and social media strategy for Richard Silver, a very talented photographer who is about to embark on A Remote Year.

I am creating The PR Playbook, a two hour online course, to help startups and small brands  cut through the clutter of repetitive, abundant and confusing marketing advice, while helping them to understand and execute only the most productive and critical marketing tactics and activities to build upon success.

This course is unique in that it is an intelligently-designed mash up of marketing strategy, timely tactics and and technology to help you grow faster. 

With each lecture you will benefit from –

  • my years of experience working with businesses of all sizes while collaborating with top tier media like The NY Times and The Wall Street Journal and influential bloggers. I have had the opportunity to represent incredible brands like Reebok, Aveda, Fairmont Hotels & Resorts and Lisa Drayer, former CNN Health correspondent and author of The Beauty Diet, to name a few.
  • a real time focus on continual social media execution and every day marketing in the moment activities with real time insights as I work with brands of all stages and sizes and from around the world.
  • wisdom from winning business strategies and growth hacking techniques boiled down to simple and easy to understand and implement directives.

Note:

This course offers much more than just high level strategy and lessons on how to find a writers email or google more bloggers to review your new product.

Who is this course perfect for?

Startups, brands and personal consultants and coaches disrupting the world of health with technology and new products and services designed to help people become physically, emotionally and mentally prime.

Professionals in the wellness industry including aestheticians, spa operators, licensed massage therapists, cosmetic dentists, physical therapists, meditation facilitators and anyone with a business helping people become a better and stronger version of themselves.

Personal trainers, dancers and fitness coaches and mentors who are looking to build an online community and audience for their new workout product, video classes, gym concept, studio or other exercise innovation.

The two-hour course will launch this September. Sign up here to receive updates at ThePRPlaybook.com

News Coverage for Your Personal Brand

digital content strategy, Digital Newsroom, Earned Media, editorial know how, media relations, media relations expert, press coverage

Here is an important tip for you to follow when you are reaching out to the media for news coverage. Ask yourself Why??? Why would the audience of USA Today, The New York Times or The Huffington Post care? What stories are they sharing with their friends, family and co-workers and why? Build your story around what matters most to the writer’s audience.

You may have the most remarkable business idea created this year, but it’s just not enough to pitch your startup’s story to a reporter or journalist.

Influencers and journalists want pitches that will get shares. They are looking for news that will be retweeted on Twitter, shared on Facebook, repinned on Pinterest and forwarded through email.

You can increase your chances of news coverage success when you include why the writer, reporter and producer’s audience (their fans and followers) will share the story you are pitching.

So how do you do that? How do you know if your story pitch is a shareable one?

  1. Create an emotive pitch. Get to the heart of the story. Make it moving, inspiring, shocking. Something that will make other’s wake up when they read or watch it.
  2. If you are emailing a pitch to an influencer, craft a headline that arouses curiosity.
  3. Make sure you load it with emotional appeal and if you can leverage some controversy. More from @Jeffbullas here.

Want more tips like these? Subscribe to my YouTube channel here.

Sign up for my course www.theprplaybook.com launching this September 2016.

Follow me on Twitter @marketcouncil

3 Big Social Media Secrets from a Growth Hacker

social media, social media marketing, Vincent Dignan

A few weeks ago, growth hacking guru, Vincent Dignan, was in NYC pitching his new book “Secret Sauce”. I had the chance to catch him on video. Here he shares three eye opening secrets about growing your personal brand on social media.

Email Marketing 40x More Effective Than Social

Communications, Email Marketing, growth hacking, Marketing in the Moment, Marketing Technology, Uncatergorized

Email marketing is so underrated and has received a bad rap for being spam and junk mail just waiting to be deleted in your customer/client’s mailboxes.

Businesses and brands that get email right know better. Growth hackers like Vincent Dignan, creator of the Secret Sauce know even more.  Email marketing isn’t dead, it’s just been abused by marketers that aren’t creating thoughtful email campaigns that are useful and helpful.

In less than two minutes, we will explain why email is still your best marketing bet and how to run an effective campaign.

Facebook Declares End of the Written Word

media relations, media relations expert, Storytelling, video marketing, Video Wake Up Call, Viral content, visual branding, visual communications

On Wednesday, June 14th Facebook announced that in five years time video will replace written text on social media.

The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said.

If the idea of being filmed makes you cringe or need help telling your brand story on camera, than it’s time for a video wake up call, a video training with me, a marketing & PR professional in NY.

If you would like a video training with me, please respond below. In return for a testimonial, I am offering three free sessions to Manhattan-based business owners in health, wellness, fitness or nutrition (my area of specialization).  Comment below or tweet me @marketcouncil to connect.  Check out what’s involved in a Video Wake Up Call here