Email marketing is still a very viable source of communication when done properly.
It’s one of the smartest ways to stay in touch with your customers and clients, as long as you are adding value.
That is exactly why I created this video tutorial above and here on YouTube.
I also have PDF’s you can use to follow along if video isn’t your thing. Just drop me a line at m.johnson@themarketcouncil.com and I will send them your way.
xo
MJ
Zero-cost word-of-mouth marketing is the gold standard of brand ambassadorship and the one thing that will surely build your business, customer base, and client book.
The best way to build online reviews for your business is by designing a superb product or service that delights your customers and clients while delivering an exceptional experience from beginning to completion of a purchase. Restaurants know this via Yelp and Open Table. Businesses are starting to pay attention to Glass Door. However, consultants, freelancers, and hired guns also need reviews.
It doesn’t matter what you do or what you offer. If you’re a nutritionist or personal trainer, or maybe a fashion apparel designer or corporate wellness director. Perhaps you’re a physician, attorney, life coach or yet another creative director, you want to work for five-star ratings.
As I transitioned from marketing and PR agency owner to online business consultant and strategist, I knew that one of the fastest ways to bring in new business was to focus on my current clients’ absolute happiness.
I knew that when they shared their happiness with other people who didn’t know me, I was creating a built-in lead generator for future clients while minimizing my cost per client acquisition spend. What does that mean? Well, this has been going on since the dawn of time, but so many free agents don’t remember to make recommendations and referrals a priority. You see, my reviews on LinkedIn, Upwork, Angel list, Clarity, Thumbtack and my website help convince and convert those that are on the fence about working with me. They help to get the client to sign the agreement and start the project.
Whether you own a healthy fast food cafe, or you’re a veterinarian looking to build your thought leadership position, great reviews will let everyone know what to expect from you.
So how do you get reviewed? Well if you are pivoting your career like I did or you’re just starting out, you want to create profiles on above-mentioned platforms, like Linkedin. Then you want to find clients and you can do that on platforms like Upwork. Then you want to deliver the goods in an impressive way. Some platforms will prompt a client to give you a review. Others, like LinkedIn, require you to request a recommendation. How?
I continue to work diligently for great reviews and recommend you do too. Need help creating your online presence? Let’s connect about what you’re up to @madelinemariejohnson on Instagram.
If you are launching a new gym, health club, day spa or healthy destination retreat, check out these marketing strategies at FitSmallBusiness.com that are specific to the health and fitness industry that will give you an edge over your competition.
From embracing the newest in technology to automate your marketing efforts – to creating standout treatments and programs that offer results and make headline news, these tips are guaranteed to help you boost brand awareness and sales.
FitSmallBusiness has established extensive networks of industry experts who bring years of experience and a variety of perspectives to every subject imaginable for startups in health and fitness.
In May of this year Instagram officially announced it’s new business tools, making it easier for startups to pay to reach their target audience.
Before you start buying Instagram ads, be sure to watch this quick and super helpful tutorial on how to get your business started on Instagram.
I am in the process of filming a full series on how to grow your fans, followers and customers on Instagram and as soon as it is ready, I will add it to ThePRPlaybook.com
In the meantime, I thought I would share this first lecture with you so you can develop a great profile, bio, content and hashtag strategy.
If you have any questions, please comment on the video on my YouTube channel. I look forward to hearing from you.
Media outreach can be the bane of any PR/social media manager’s existence. When it comes to the day-to-day in marketing and PR, there is nothing more frustrating than pitching people who aren’t paying attention.
Even if you have the most fascinating and compelling story ever told, reaching out to incredibly busy influencers and reporters can feel like throwing darts into the dark. Some writers and reporters admit to happily deleting over 500 pitches a day. Some even find the purging quite therapeutic.
Babbler, created by two very smart sisters in the PR world, is a more strategic way to share your story with influential writers, journalists, bloggers and reporters on YouTube.
In this inteview, Hannah Oiknine, co-founder of Babbler explains how the social network for media relations works and why it is easier than a source like H.A.R.O.
Babbler is growing daily. Over 300 small and big brands have joined on, including Yelp and Nike and publicists from agencies of all sizes have brought their connections of over 5,000 media members.
If you are a frustrated digital media manager looking for some vanity credentials for your home page or a public relations professional checking out new tech tools, then sign up for a 30-day free trial of Babbler using the code Madeline Johnson today.
