Marketing Your Business Blindly & Building it in a Bubble

I am working on a video tutorial today on how to research and test before you build your business. It … More

How to Build A Brand from Scratch

When building brand awareness, aim for collaboration over self-promotion. When building a brand voice, shoot for sincerity over originality. Worry … More

Marketing Health, Fitness, Food & Fashion + 3 Smart Ways To Build Your Online Business

What to Do When You Hate to Sell So many business owners tell me how they hate to “sell”.  They … More

Start & Build Your Dream Business

For those of you sitting on the fence about starting your own dream business, I urge you to start now … More

How to Really (I mean Really) Make Money on LinkedIn

Now that many popular growth hackers and digital marketers have claimed 2017 as the year of Instagram, Snapchat and LinkedIn, … More

Don’t Sell, Focus on Why they Buy

So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping … More

The PR Playbook: Fitness Media Coverage for Your Health Brand

Watch for tips on how to collaborate with fitness editors, media and influencers. . .   When you need to … More

How to Work with a PR Agency without Losing Your Mind.

These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media … More

Building Your Business with Media & Influencers

  This video is part of a lecture in ThePRPlaybook.com, my new online course to help you build your business … More

How To Score Media Coverage for Your Brand

Yes you need press coverage. No you don’t need a press release. What you need are answers to the most … More