Start & Build Your Dream Business

Brand Awareness, brand reputation, digital content strategy, madeline johnson, marketing plans, media relations, Public Relations, Uncatergorized

For those of you sitting on the fence about starting your own dream business, I urge you to start now and take advantage of all of the amazing tools that can help you reach a global audience. I’m not just talking about social media like Instagram, Facebook and YouTube. I am also very excited about the hundreds of other ways in which you can reach your audience in countries around the world and the collaborations happening in my industry, health, wellness, fitness and nutrition.

My name is Madeline Johnson and I am an marketing and media strategist based in NYC. I help startups and entrepreneurs build brand awareness and sales revenue by creating easy to follow marketing plans and courses like ThePRPlaybook.com.

Here is my new intro video.

I am very enthusiastic about learning more about what you are working on, so please connect. You can comment on this blog post or meet me on Twitter @MarketCouncil or here on my YouTube Channel.

How to Really (I mean Really) Make Money on LinkedIn

Clients, Communications, Content management, digital content strategy, digital marketing, freelancing, LinkedIn

Now that many popular growth hackers and digital marketers have claimed 2017 as the year of Instagram, Snapchat and LinkedIn, the ridiculous amount of redundant “How to Win on LinkedIn” articles are filling up my Flipboard pages faster than I can read clickbait headlines.

As a former boutique marketing agency owner billing close to a million a year and now a seasoned, independent growth strategist consulting well-known and emerging health and wellness brands, I have spent most of my career cold calling and canvasing new business prospects.

Over 18 Years of Rising & Grinding

For much of my career, about half of my time was focused on business development and filling project pipelines.  With an expensive office on Fifth Avenue, securing enough work to make payroll and staying on top of the agency’s overhead was one of my biggest daily concerns and simply accepted as the price of doing business. Hustling hard is how I found our clients.

StockSnap_69TMH4ITIE 2.jpg

In the most recent year and a half, some of the most helpful new tools I have found for finding new professional partners are platforms for pairing talent with businesses. Platforms like UpWork, Thumbtack, Freelancer, Clarity and Contently have taken the guess work out of where my next project and/or retained client is coming from. Yes, they all work a bit differently, most have you working for five star reviews and competing against non-native English speakers willing to work for extremely low wages and some attract a more reliable and respectable level of professionalism than others.

A Social Network becomes Your Net Worth

We all know that LinkedIn has become synonymous with business. That’s quite obvious. However, LinkedIn has now become my best kept secret for finding new projects and interesting work assignments. When I heard that LinkedIn was launching Profinder in beta, I was one of the first to apply. I was already a premium member, requesting reviews, building my network, making recommendations, joining groups and  posting valuable content daily, so I knew that LinkedIn would offer a stellar option to finding new businesses to pitch my talent and skills. LinkedIn has also done a great job of building trust into their brand by staying true to their mission of networking professionals and so far my experience on LinkedIn Profinder has not disappointed.

The Work Just Pours into Your Pipeline

Because of its enormous amount of user data, LinkedIn is able to quickly connect freelancers like myself with strong leads based on their keyword searches and companies followed.  Client requests come in and an email alerts me immediately. Profinder is a great option for expert professionals like myself in countless fields.

So far I have connected and began working with and on . .

  • an industry-recognized thought leader in digital strategy and former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. I am helping him write articles on the risks, threats and  the future of online privacy and cybersecurity.
  • the premiere launch of the NYC office for a social video tech firm in sports & entertainment.
  • finance and investment writing assignments for a private wealth management firm based in Montclair, New Jersey.

Working in office situation

How LinkedIn Profinder Works

Much much more than a social site, LinkedIn is a community of professionals – in a business mindset. In my humble opinion, LinkedIn should have launched Profinder years ago.

Their Profinder https://www.linkedin.com/profinder  talent exchange seamlessly connects you to those who are looking for what you have to offer– leaving you more time to focus on the work you’ve already secured.

  • On boarding is a breeze and sharing your skills as simple as connecting your LinkedIn profile, which you probably already have as you use LinkedIn to highlight your professional career.
  • You can create key messages and choose the types of projects you want to work on by using key words. I specialize in marketing strategy, plans, social media marketing, user experience, video editing and copywriting.
  • Client requests and open projects that best match your profile and preferences are sent directly to you via email.

Right now Profinder is free to use. The only concern I do have is when and how much of the freelance action LinkedIn will decide to scoop up. Let’s keep our fingers crossed that their online workplace remains a benefit to joining LinkedIn’s premium subscription.

By the way, if we haven’t met already, let’s connect on LinkedIn. You can find me here.

Don’t Sell, Focus on Why they Buy

building brand trust, How to Do Your Own PR, marketing muscle, marketing rituals, press release writing, Sales Funnel Explained, Start up Success

So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping cart, eyeballs to your website.

The real reason you don’t have engagement, why your blog and social posts aren’t read is because your content is too self-serving.

Word of advice. If you want to succeed in growing your business, do not try to sell or market another thing. Every time you say or share something about your company that emphasizes the upside you will most likely get skeptical responses.

Sure, it is perfectly fine to list the benefits of your brand, but whatever content you are creating – whether it be a blog or Instagram post, your unbridled optimism about what your business can do for customers and clients comes across as salesmanship and it seems dishonest. As a consequence it is met with skepticism.

Retro-salesman_1403041206.jpg

Everyone is allergic to the feeling of being sold something.

What you should focus on instead – why people buy.

Buying motives are a million times more powerful than selling skills.

Don’t sell your product. Instead think about why people buy products like yours.

Marketing – Educate, inspire and enlighten your audience instead.

Learn more at ThePRPlaybook.com

The PR Playbook: Fitness Media Coverage for Your Health Brand

Brand Awareness, digital content strategy, Digital Newsroom, Earned Media, editorial know how, Fitness, Fitness Marketing, How do do your own PR, Marketing in the Moment, media relations, press coverage, Public Relations

Watch for tips on how to collaborate with fitness editors, media and influencers. . .

 

When you need to get the word out about your new fitness class, gym, yoga studio or wellness workshop, the fastest way to connect with customers and clients is through influencers and media.  Sign up for ThePRPlaybook.com for more real life lessons on how to build your fitness, health, wellness and nutrition startup.

In this video I show you how to get started, how to find the writers, bloggers and journalists most likely to collaborate with you and report on your launch and how to connect via email and social media.

It’s been just a few weeks and I have already connected the brand with The NY Daily News, Cosmopolitan Magazine, The NY Post, US News & World Report, Well & Good NYC and TimeOut NY.

Time Out NY

timeout-ny

Check out more coverage here NY Daily News and here US News & World Report

hiip-hype-9-exercise

What is H.I.I.P. HYPE?

A new fitness experience in New York, created by artist and personal trainer, Sayco Williams, H.I.I.P. HYPE stands for High Intensity Interval Painting. Many exercise and fitness enthusiasts are familiar with high intensity interval training, where someone performs a given exercise for a short interval followed by a rest interval; it’s a very effective and very efficient means of training that can produce impressive results.

Sweat it Out, Brush it Off

H.I.I.P. HYPE puts a brand new spin on this popular style of training by incorporating acrylic painting on canvas into rest periods, allowing participants to express their creativity in a pressure-free group setting.

An Exercise in Creative Self-Expression

No prior painting experience is required; many participants have never painted before. And while some brief and general instructions are given during the warm-up, the goal is unhindered expression; to flow with whatever comes out.

Fun Fitness for All

The exercise portion is all done with bodyweight exercises, meaning minimal equipment requirements and participants of any fitness level can be happily accommodated.

With Brain Boosting Benefits

This combination of physical activity and creative stimulation leads to an amplified mind-body connection, and is a perfect remedy for the hyper-connected, permanently-stressed culture that permeates the world today. A study in the journal Frontiers in Human Neuroscience shows that regular exercisers do better on tests of creativity than their more sedentary peers. Everyone benefits from disconnecting on a regular basis, and taking a HH class is an exhilarating way to reap that benefit and get a great workout in as well.

H.I.I.P Hype classes are also great for people who have become bored with their traditional fitness routine — it’s unlike any other fitness class out there.

How to Work with a PR Agency without Losing Your Mind.

Communications, Content management, digital content strategy, Earned Media, PR Agency, press liaison, social media marketing

These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media marketer or a larger retainer-based agency.

Note: It’s best to heed this advice before you actually decide to hire one.

However if you’ve decided to blow your marketing budget on a digital agency and you are just not seeing the results you’ve expected, then tune in and follow these recommendations.

Need help navigating the world of PR for your brand? Comment with questions below. I would love to hear from you.

Building Your Business with Media & Influencers

creative collaboration, digital content strategy, How do do your own PR, Influencer marketing, marketing muscle, Marketing Technology, The PR Playbook

 

This video is part of a lecture in ThePRPlaybook.com, my new online course to help you build your business by leveraging media and influencer collaborations.

When it comes to driving eyeballs and business to your website, influencer attention can have quite an impact.

Now, there are basically three types of influencers.

The Elevated Consumer

A passionate enthusiast, they may not have formal training, but they are learning along the way and taking their community on the journey. Typically, they are sharing DIY’s, How to’s, interviews and product reviews for their fans and followers to try.

The Professional

A skilled, licensed and seasoned professional who has decided to scale themselves to reach a wider audience, typically with a product or service to sell.

The Celebrity Influencer

This celebrity can be a combination of the above or simply so entertaining that they have amassed a large enough following to have star status.

Finding influencers has typically involved some type of Google search but I have just signed up for a free trial at Scrunch.com. I have been waiting for something like this for a while.

1

Search the Health & Fitness Directory

2

  • Filter by Instagram, Twitter and Blogs
  • By minimum and maximum follower range.
  • By location. In this case North America.
  • By date range of posts.
  • By quantity of posts.

3

While influencers with a social reach of one million plus are going to be more difficult and expensive to reach, try finding those with a reach of 20-100K by location.

You will increase your chances of collaboration when connecting with emerging bloggers and vloggers who are on their way up.

 

How To Score Media Coverage for Your Brand

collaborations, creative collaboration, Digital Newsroom, Earned Media, Fitness Marketing, growth hacking, Integrated public relations plan, marketing muscle, media relations, Public Relations, The PR Playbook

Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.

In this video, I quickly move through the top 20 questions on every media influencer’s mind.

The Top Three Questions on every writer’s mind. . .

  1. What makes your story newsworthy right now? Why is it so timely?
  2. What problem does it solve? And, is it a big problem?
  3. Will readers and viewers want to share your story?

If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.

 

Win Over Media & Influencer Like a PR Pro

collaborations, Digital Newsroom, How to Do Your Own PR, Key Messaging and Talking Points, press coverage, Press Kits, The PR Playbook

I am very excited to be editing a course that will help fitness, health, wellness and nutrition startups build their businesses with ThePRPlaybook.com.

This is your essential guide, basically your road map to growing your business while winning over top-tier media and your very favorite influencers.

You know that building buzz and sharing your journey will boost brand awareness and consumer engagement that leads to an increase in sales for you. This is your marketing manual for success and it was created for people who don’t have the time to spend on social media 24/7.

If you are struggling with finding customers & clients, then this course is for you. If you need more eyeballs on your website then enroll your ass in this course right now.

Whether you’ve written a book, built an online course yourself or you’re opening a new retail store, maybe an e-commerce shop or you have created a breakthrough product or service, you will learn the most critical and effective marketing and PR tactics to reach your audience and audiences you never knew you would attract. Yes, that is right, the people who want to buy your stuff.

You will learn how to grow brand awareness about your business with press coverage in leading media like The Wall Street Journal, TechCrunch and USA Today and how to collaborate with influential bloggers and vloggers to reach new customers and clients.

I created this course to help startups and new brands cut through the clutter of repetitive, abundant and downright confusing marketing advice and understand and execute only the most productive marketing activities to build upon success.

Who am I?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant based in NYC. I am a no BS PR pro who specializes in health, wellness, fitness & nutrition. I have over 15 years of experience working with amazing brands like Reebok, Fairmont Hotels & Spas, Aveda and startups in the world of health and wellness tech.

I enjoy working with startups and entrepreneurs who are basically creating anything that makes us look and feel great. Send me a Tweet @MarketCouncil

 

The PR Playbook – Your Startup Strategy

business, Content strategy, editorial know how, Experiential Marketing, growth hacking, marketing plans, The PR Playbook, Uncatergorized

Who am I? Why am I creating ThePRPlaybook.com and how will it help you?

My name is Madeline Johnson and I am a Marketing & Media Strategist & Consultant specializing in health, wellness, fitness & nutrition. I am based in NYC.  I enjoy working with startups and entrepreneurs who are  creating anything that makes us look and feel good. I am also the creator of The PR Playbook, an essential guide to growing your business through brand awareness and consumer engagement that leads to sales.

I consult. I strategize and I create content for emerging brands. I help businesses grow. Right now, at this moment, I am working on –

  • Creating brand guidelines and editing training manuals for Tevia Feng, the creator and founder of White Tiger Qigong.
  • Writing and designing digital media kits for Kyle Rothschild, owner of HearthandBeam and BrownDogFancy.
  • Developing a blogging and social media strategy for Richard Silver, a very talented photographer who is about to embark on A Remote Year.

I am creating The PR Playbook, a two hour online course, to help startups and small brands  cut through the clutter of repetitive, abundant and confusing marketing advice, while helping them to understand and execute only the most productive and critical marketing tactics and activities to build upon success.

This course is unique in that it is an intelligently-designed mash up of marketing strategy, timely tactics and and technology to help you grow faster. 

With each lecture you will benefit from –

  • my years of experience working with businesses of all sizes while collaborating with top tier media like The NY Times and The Wall Street Journal and influential bloggers. I have had the opportunity to represent incredible brands like Reebok, Aveda, Fairmont Hotels & Resorts and Lisa Drayer, former CNN Health correspondent and author of The Beauty Diet, to name a few.
  • a real time focus on continual social media execution and every day marketing in the moment activities with real time insights as I work with brands of all stages and sizes and from around the world.
  • wisdom from winning business strategies and growth hacking techniques boiled down to simple and easy to understand and implement directives.

Note:

This course offers much more than just high level strategy and lessons on how to find a writers email or google more bloggers to review your new product.

Who is this course perfect for?

Startups, brands and personal consultants and coaches disrupting the world of health with technology and new products and services designed to help people become physically, emotionally and mentally prime.

Professionals in the wellness industry including aestheticians, spa operators, licensed massage therapists, cosmetic dentists, physical therapists, meditation facilitators and anyone with a business helping people become a better and stronger version of themselves.

Personal trainers, dancers and fitness coaches and mentors who are looking to build an online community and audience for their new workout product, video classes, gym concept, studio or other exercise innovation.

The two-hour course will launch this September. Sign up here to receive updates at ThePRPlaybook.com

Standing Out in a Sea of Startups

brand publishing, brand reputation, Communications, Content management, Content strategy, growth hacking, How do do your own PR, media relations

What’s keeping me busy these days involves writing and filming digital news kits for startups and new brands. I have a lot of fun helping them shape their brand stories as I prime them for interviews and news coverage.

Watch this 45 second video above for one of my best tips on how to share a more authentic brand story that influencers and journalists what to hear.

Like these tips? Want more? Sign up for my media relations 101 course for start ups and entrepreneurs, launching this September 2016. Check out ThePRPlaybook.com