The Healthiest Mindset for Thriving in The “Gig” Economy

Angel List, freelancing, future of marketing, Gig Economy, LinkedIn ProFinder, Marketing Strategy, media relations, Thumbtack, Upwork

Another title for this post could have been, a fearless manifesto for 5-star reviews & making money on UpWork, Angel.co Thumbtack, LinkedIn Profinder, Clarity.fm and Table.co.

Okay, here we have my contribution to a healthy set of rules to follow with a go get ’em 😎 strategy for freelancers navigating the new gig economy.  Maybe you were laid off, looking for a new job, searching fo a way to make extra coin or you are having a hard time figuring out how to do so. These rules encompass what I have learned so far from helping others build their dreams.

It’s not all about making money. How boring. Set out to meet and work with interesting people. Network like hell, join Meetups, free workshops, seminars and lectures on Eventbrite. Strike up conversations. Don’t be shy, ask interesting questions. Take the focus off you. That will make you less self-conscious.

In the beginning, say yes to everything, thank you, Derek Sivers,  so you can say hell yeah to what you really want later.  Do it. The small, the tedious, the boring, the ridiculous, the uncool. Unless it’s really illegal or something that could hurt someone, say yes to every project you get.

Now work for five-star reviews. Client not 100% happy with the job you did? Need to put in another weekend to respond to their requests and questions and remake that thing you created for them? Do it. Do anything you can to score a five-star review on your profile from a satisfied human being. Be of service and do it well.

Give away your best ideas for free. All of them. Seriously. All of that research you did to help you become better at what you do. What you learned from the courses you paid for and all the takeaway lessons from the hours spent fine-tuning your skills. Write it, film it, document it and give it away.  Gracias James Altucher.

Slow down. Don’t rush. Create quality. Approach everything, every project, whether it is personal or professional with a grateful mindset. From doing your laundry in between UserTesting gigs to getting out for a mind-clearing bike ride between blog posts. How you do anything is how you do everything. Focus. Train. Practice. (Tim Ferriss)  

Don’t be rigid. Be flexible. Flexible about everything. How much you get paid, how long a project will take, who you choose to work with, your relationships and what you learn. Think like Bruce Lee. Be water, my friend. Be water.

adaptable

Do not try to be a thought leader, expert, guru or God forbid, an influencer. Aim to be helpful and valuable instead. That’s it. Oh, and be yourself. Comb your hair first. Sometimes I forget to do that. 

value

All advice starts with “Be true to yourself”. Do what you’re passionate about. That’s hard to figure out. How about starting with being frank and honest. But do it in a kind way. Don’t be snarky and condescending, but be real. That is how you begin to remain true to yourself.

Take some time each day to feel your feelings. Don’t just work like a beast. For God sake, be vulnerable.   Don’t hold that shit in.  Being vulnerable will help you attract better clients and build stronger relationships with people. People like honest people. So, learn who you are and what you stand for. Self-awareness makes for an improved portfolio and body of work. I think Gary Vee agrees

When you land that project, take a moment to ask yourself – How can I do this in a better way? Reexamine your approach to projects. Learn how to be more productive, more efficient and more creative.  

Expose yourself to the best things that humans have done and then bring those ideas into your realm.   Steal ideas from the best. Blatantly rip them off, don’t forget to put your spin on it too.

quote-i-steal-from-every-single-movie-ever-made-i-love-it-if-my-work-has-anything-it-s-that-quentin-tarantino-98-75-62

Choose yourself, start hustling today, because honestly no one except your mom and dad or family you actually get along with really care.  The idea of security and safety in a job in 2017 and beyond is a false narrative. 

There are just a handful of old skills you can bring to the new economy. So everything that got you through your last job, well yeah, no. You need to build an arsenal of talents. Carry over the timeless and true but plan on learning something new every single day.

Don’t be afraid to ask for the money. If you are nervous and don’t feel quite confident about your value, ask for a little at first. Don’t worry, you will get tired of making peanuts for a living and competing with half the world that lives on $2.00 or less a day. Work, learn, build, upgrade. Repeat. Then ask for more. 

Sign up for all the new bank-disrupting ways to get paid. Stripe, Square, Shopify, PayPal, Venmo, ACH, Wire transfer. Hell, take cash when you can.

You are only as good as your last gig. Seriously. A review or case study older than a month is old news. Keep on working, building, creating, repeating. Share projects you are proud of on your website and social media. (Omit names and specifics when you have signed an NDA)

Hello there, I am Madeline Johnson,  a marketing and media strategist based in NYC, specializing in health and wellness. I love working with people who are creating products and services to help us look and feel our best. I also strive to be 1% better each day.  That’s it, I take baby steps because it’s hard and I suck at a lot of things, but I do it anyway. It seems sinful not to. My quest to make sense of it all Undisputed Origin.

Oh and I have a course for you. It’s only two hours long and it will help you understand how to be a better interview guest, collaborator, and freelancer, while scoring media and influencer coverage for your new company. It’s called The PR Playbook. If you are just starting out and on a budget, hit me up @marketcouncil on Twitter or @madelinemariejohnson on Instagram for a free promo code. I know what it’s like in the beginning. 

How Does Your Business Add Value?

building brand trust, editorial know how, growth hacking, How do do your own PR, media relations, media relations expert

Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media coverage and you’ve landed an interview, be sure to share the problem your business helps solve. Share your personal story as well. Did you create your business because of a problem you were having yourself? This is what makes your story more interesting, authentic and possibly more shareable.

Need help sharing your story with editors and journalists? Reach out for a complimentary brain storming session with me. Send me at Tweet @marketcouncil

3 Big Social Media Secrets from a Growth Hacker

social media, social media marketing, Vincent Dignan

A few weeks ago, growth hacking guru, Vincent Dignan, was in NYC pitching his new book “Secret Sauce”. I had the chance to catch him on video. Here he shares three eye opening secrets about growing your personal brand on social media.

Networking Your Way to the Top

Brand Awareness, brand reputation, building brand trust, growth hacking, How do do your own PR, How to Do Your Own PR, public speaking, Uncatergorized
The best way to grow your business is to build brand awareness to create word-of-mouth demand. Everyone I interview and I myself have found public speaking and networking at events to be an extremely effective way to attract new customers and clients. The larger the group and the more focused on your niche, the better.
Vincent Dignan, a UK-based growth hacking pro offers up his way to speed up the scheduling of your next series of public talks.
This quick video clip cuts right to the chase.
  1. Search sites like Meetup and Eventbrite for events with a larger number of members in your niche.
  2. Ask to join the groups and then contact the leader or group admin with this –
Hi there,
I am a (expert, pro, guru) at (your specialty) and I would love the opportunity to share my (top ten – fill in name of talk) at your next meet up. I have a huge network that I will invite as well.
Let’s connect,
Sincerely, you
  1. Cut and past that message into an email for each and every Meet up you target and cross your fingers for replies.
Now, he also makes a good point. About 5% (I say even less) of the attendees will actually buy something from you. However, focus on making your presentation entertaining and informative so you increase the chances of attendees telling their friends about you.

How to Reach Out to Influencers Like a Pro

collaborations, Influencer marketing, Uncatergorized
Summary
You increase your chances of collaborating with others when you make it easy to work with you. You remove the major barrier of time loss aversion from the equation. You’ve basically created the content you want to share with the influencer. All they need to do is “weigh in” and add their point of view.
Advice
  1. Make it easy to share stories, be interviewed, get your product reviewed or work on a creative collaboration. You want the influencer to know you are professionally prepared.
  2. Being professional and prepared helps overcome the barrier of loss aversion on the influencers part. He/She may be concerned that they won’t have the time to collaborate, so take that anxiety away. You do the prep work.
  3. If you have an aversion to selling yourself, then don’t sell. Educate, enlighten and inspire others. No need to come in hot and hard. Chill out and create useful and helpful content for your collaborators, influencers and customers
Your Collaboration Checklist
  1. Be ready to serve up your fresh idea for a collaboration with everything you need to get the story done.
  2. Make sure your bio is interesting to read and your photo is fresh.
  3. Review high res photos and crisp video content. Make sure it is good to go.
  4. You have done all the legwork.  You have the facts, research and studies to back it up.
  5. You’ve included the state of the market, the background story, the players in your pitch.
  6. Finally make sure it’s easy to contact you to get moving on the story now.

Let’s Connect

Do you have a new health, wellness or fitness brand you are marketing? I’d love to hear about it. Please comment below and follow me @marketcouncil on Twitter.

Top 10 Retail Marketing Ideas for Small Biz

Pop up Retail, retail marketing, word of mouth campaigns

stores

If you are looking for fresh ideas on how to increase traffic and sales for your retail store, check out FitSmallBusiness.com where you will find ten creative ways to reach customers and build word-of-mouth marketing to expand your community of shoppers.

My top three favorites –

 

Harness the power of referral marketing by asking customers to share photos of themselves using your product. – Tracy Willis from N2Q

Focus on high quality attention and market directly to your target customer and no one else. Mary Babiez of Thoughtful Presence

And one from me – create a refer-a-friend marketing automation pop up on your website like this one that I created for UniKWax.com

You can read all of the great tips to help your business grow from the professionals here.

Marketing-Expert

 

Maximizing Media Coverage

media relations, media relations expert, press coverage, Public Relations, Uncatergorized

11 Tips on how  to use media coverage to convert more customers and clients

Written and created for @MediaMogulsPR

  • Link your coverage to your website home page and press page and make it a part of your “About Us” page.
  • Send out an email to your customers and clients and be sure to embed the clip into the email, not just a link. Add an offer while you’re at it, so you will have something to measure.
  • Start a conversation. Create social media buzz using the article topic, quotes, questions and include an offer, a call to action. Drive traffic to the article.
  • Share the coverage with current and future clients to close a sale.
  • Speaking of sales, make sure all of your reps and distributors have a copy of the article or clip to share with future prospects.
  • Blog and vlog about it while you dive deeper into the article’s topic. This is your chance to expand on that quote. Be sure to link out to the reporter for added bonus points.
  • Don’t forget to add it to your brand’s LinkedIn page.
  • Go old school and print out a copy and laminate/frame it in your store, gym, spa or office. Good press will boost employee morale.
  • If it is a product review, add it to your online e-commerce site right snack next to the product that was featured.
  • Track it through Google Analytics, Open Site Explorer, Trackur, Radian6, Sprout Social. Do more of what’s working.
  • Blow it up and add it to your marketing decks, brochures, and trade show booth banners.

Another idea is to take this list and add it to your marketing plan and strategy for each and every time you land a big story. When you take the time to promote your media clips the right way, it can also lead to additional opportunities for press coverage, collaborating with influencers in your niche and converting new customers.

Read the full article here