My name is Madeline Johnson, but I prefer MJ, and I am the principal behind the creative and successful marketing and public relations campaigns for clients in the health, wellness, and lifestyle product marketplace. I am also the creator of ThePRPlaybook.com a video lecture series to help you grow your health, fitness and personal brand.
Featured on NBC’s Today Show as a leading marketing expert, I have represented prestigious and well-known brands including Aveda hair care and cosmetics; The Spas at Fairmont Raffles Hotels; YonKa Paris skincare, Rene Furterer Paris; Paul Labrecque Salon & Spa; Townhouse Spa, Acqua Beauty Bar; Leonor Greyl hair care; StriVectin skincare; Somme Institute skincare, Carthusia fragrances; Profumi di Forte; Nasomatto and Morgane Le Fay perfumes. Additionally I have worked with Surya Brasil, a natural, organic and vegan beauty brand sold in Whole Foods and natural retailers worldwide along with UniKWax Centers and OurSkinny, the easiest diet ever.
I have also represented non-profit organizations dedicated to helping companies create solutions for global challenges including Businesses for Social Responsibility and The Council on Economic Priorities. In 2015 I helped launch Melius, a better way to help people everywhere become financially fit.
Throughout my career I have developed relationships with the editors of top tier media outlets including Allure, Glamour, Elle, Harper’s Bazaar, Vogue, Town & Country and W Magazines as well as The Wall Street Journal and The New York Times and influential digital media journalists affiliated with The Huffington Post, Refinery29 and StyleCaster, etc.
I find it extremely important to explore new, innovative ways to amplify my clients’ messages and strive to fully leverage the ever-expanding universe of media options, marketing channels and technological innovations that have forever changed the practice of PR.
I am also a lot of fun to work with. I have . . .
- A curious mind and an appetite for learning. Check out my personal blog.
- Passion for the word, but an appreciation of brevity.
- A strong point of view with a healthy dose of humility.
- A collaborative mindset, thick skin and a great sense of humor.
- A personality that thrives in agile/nimble environments.
- Willingness to take risks and grow.
- A contagious enthusiasm, drive and passion for life.
I am an expert in developing engaging, customer-centric communication and inbound marketing strategies and experiences across multiple channels and platforms, including experiential retail. My specialty is the development of key messages that resonate with your audience, leading to real engagement and ultimately generating more customers and sales for your company.
Let’s connect on Twitter @marketcouncil or drop me a line firstname.lastname@example.org.